Autumn De Wilde and Leo Burnett Chicago used vibrant visuals and Mindy Kaling ‘s charm to launch the latest campaign.
It’s a common misconception that canned soup must not contain real and fresh ingredients and therefore they must not be all that good for you. And that’s simply not the case.
Well Yes! soups from Campbell’s are crafted with real ingredients – like spinach, butternut squash, roasted chicken and wild rice – so the soups are as nutritious as they are tasty.
Combining the wit and charm of comedian Mindy Kaling with the vibrant visual world created by Director Autumn De Wilde, this campaign, themed ‘eat bright’ celebrates the real, delicious ingredients found within Well Yes! and the power of positive nutrition and living well.
The campaign will run across Instagram, Programmatic Online Video and Connected TV.
Talent, director and production company shot in person at Paramount Studios in Los Angeles, adhering to strict reopening protocol. The agency and client were virtual.
Senior copywriter Garrett Vernon said: “It’s rare to get an opportunity to help rebuild a brand with talent that so perfectly embodies our brand character like Mindy Kaling AND a visionary director like Autumn De Wilde. Truly a match made in soup heaven.”
EVP, EXECUTIVE CREATIVE DIRECTOR: Bob Winter
SVP, CREATIVE DIRECTOR: Isabela Ferreira
SVP, CREATIVE DIRECTOR: Natalie Taylor
ACD, ART DIRECTOR: Jillian Lamb
SENIOR COPYWRITER: Garrett Vernon
ASSOCIATE DIRECTOR, CREATIVE RESOURCE MANAGER: Loraine Wysmier
EXECUTIVE PRODUCER: Denis Giroux
SENIOR PRODUCER: Tara Wert
EVP, STRATEGY DIRECTOR: Pushpa Gopalan
VP, STRATEGY DIRECTOR: Amrita Bhatia
EVP, ACCOUNT DIRECTOR: Susan Lulich
ACCOUNT SUPERVISOR: Monica Stahl
ACCOUNT EXECUTIVE: Alexandra Rivard
DIRECTOR: Autumn De Wilde
PRODUCTION COMPANY: Anonymous Content