Burnett taps Mindy Kaling to launch Campbell’s Well Yes!

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Autumn De Wilde and Leo Burnett Chicago used vibrant visuals and Mindy Kaling ‘s charm to launch the latest campaign.

It’s a common misconception that canned soup must not contain real and fresh ingredients and therefore they must not be all that good for you. And that’s simply not the case.

Well Yes! soups from Campbell’s are crafted with real ingredients – like spinach, butternut squash, roasted chicken and wild rice – so the soups are as nutritious as they are tasty.

Combining the wit and charm of comedian Mindy Kaling with the vibrant visual world created by Director Autumn De Wilde, this campaign, themed ‘eat bright’ celebrates the real, delicious ingredients found within Well Yes! and the power of positive nutrition and living well.


ALSO READ: SNL’s Cecily Strong ladles up the Prego for Leo Burnett


The campaign will run across Instagram, Programmatic Online Video and Connected TV.

Talent, director and production company shot in person at Paramount Studios in Los Angeles, adhering to strict reopening protocol. The agency and client were virtual.

Senior copywriter Garrett Vernon said: “It’s rare to get an opportunity to help rebuild a brand with talent that so perfectly embodies our brand character like Mindy Kaling AND a visionary director like Autumn De Wilde. Truly a match made in soup heaven.”

CREDITS:

EVP, EXECUTIVE CREATIVE DIRECTOR: Bob Winter

SVP, CREATIVE DIRECTOR: Isabela Ferreira

SVP, CREATIVE DIRECTOR: Natalie Taylor 

ACD, ART DIRECTOR: Jillian Lamb

SENIOR COPYWRITER: Garrett Vernon

ASSOCIATE DIRECTOR, CREATIVE RESOURCE MANAGER: Loraine Wysmier  

EXECUTIVE PRODUCER: Denis Giroux

SENIOR PRODUCER: Tara Wert 

EVP, STRATEGY DIRECTOR: Pushpa Gopalan

VP, STRATEGY DIRECTOR: Amrita Bhatia 

EVP, ACCOUNT DIRECTOR: Susan Lulich 

ACCOUNT SUPERVISOR: Monica Stahl 

ACCOUNT EXECUTIVE: Alexandra Rivard 

DIRECTOR: Autumn De Wilde

PRODUCTION COMPANY: Anonymous Content


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