Welcome to Week number five of staying-at-home due to the novel coronavirus COVID-19 outbreak. While Chicagoans are hunkered down, Mayor Lori Lightfoot has been busy with creative agency partner Havas Chicago creating another lighthearted PSA. The goal this time – inspire the city to stay home and fill out their Census forms.
The Mayor, should she ever decide to ever leave office, may just have an acting career ahead of her. This time around, she offers five tips to make staying at home more palatable.
Of Lightfoot’s five tips, she recommends checking the mail to get some fresh air to get the mail and your 2020 Census form, “traveling” around the internet by learning a foreign language and filling out your 2020 Census form. Picking up a pattern here? She also begins a puzzle “She’ll never finish,” video chats friends and supports local restaurants by ordering a Chicago-style pizza. Watch below:
ALSO READ: Chicago gets creative with Mayor Lightfoot memes
A spokeswoman for Havas told Reel Chicago, “This work is a true testament on how agencies are adapting to production and shooting during COVID-19 – practicing social distancing, pivoting creative ideas and execution while onsite, narrowed casting, and simplified execution wherever possible—without quality of work suffering of course.”
Definitely not an easy task. But the team at Havas Chicago, along with other agencies, are showing us if you are creative, you will find a way to still get the message out. That is the norm for the new normal. And also our REEL AD OF THE WEEK.
CREDITS:
AGENCY: Havas Chicago
Group Creative Director: Marianna Ruiz
Chief Creative Officer: John Norman
Head of Production: Brian Cooper
Sr Producer: Sarajane Gallagher
Copywriter: James Schmidt
Junior Art Director: Michael Bowling
Writer: Michele McGuire
POST: Studio 6 Chicago & New York
Director: Marianna Ruiz
Video: Bryce Haag, Craig Hensel
Editors: Kelsey Moher, Mike Abrams
Audio: Todd Bernstein
Post Producer: Rachel Steele
Animators: Peter Berthhold
Animation Producer: Christina Armano
MEDIA: Havas Media Chicago
VP, Group Planning Director: Karen Sandquist
VP, Group Account Director: Chris Thiele
Social Director: Meredith Viera
VP, Programmatic Strategy: Sarah Koch
SVP, Group Director, Local Investments: Karolyne Sprague
Influencer Marketing: The Social Standard
SOURCE: Havas Chicago
Colin Costello is the West Coast Editor of Reel 360. Contact him at colin@reel360.com or follow him on Twitter at @colinthewriter1
