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Columnist: Reel Chicago

Sandals Resorts introduces The Mom Nap for Mother’s Day
  • CREATIVE

Sandals Resorts introduces The Mom Nap for Mother’s Day

By Reel Chicago May 6, 2025
This Mother’s Day, Sandals Resorts is offering the ultimate luxury to moms everywhere—not flowers, not brunch, but something far more sacred: a nap. In its latest creati...
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Cristina Reina joins Leo as Chief Experience Officer
  • REEL MOVES

Cristina Reina joins Leo as Chief Experience Officer

By Reel 360 May 5, 2025
Leo US has appointed acclaimed creative leader Cristina Reina as its first-ever Chief Experience Officer, a new role aimed at unifying and elevating the consumer experience acr...
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Volunteers needed for Filmscape Chicago 2025
  • FILMSCAPE

Volunteers needed for Filmscape Chicago 2025

By Reel Chicago May 2, 2025
The Filmscape 2025 show is coming up on June 21st and 22nd at Cinecity Studios in Chicago and they are looking for volunteers! Volunteering for Filmscape is a great way to ...
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Miller Lite goes for gold after 50 years
  • REEL BUSINESS

Miller Lite goes for gold after 50 years

By Reel Chicago May 2, 2025
Miller Lite is going gold for its golden anniversary. The iconic brand is celebrating 50 years with striking limited-time gold cans and a sweepstakes that gives 21+ fans a chan...
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New caption accessibility system redefines how deaf audiences experience movies
  • REEL TECH

New caption accessibility system redefines how deaf audiences experience movies

By Reel Chicago May 2, 2025
In a move to redefine hearing accessibility in cinema, FCB Chicago, in collaboration with the Chicago Hearing Society (CHS) and LA-based Rakish Entertainment, has launched “C...
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Chicago Media Composers & Lyricists joins The SCL
  • MUSIC

Chicago Media Composers & Lyricists joins The SCL

By Reel Chicago Apr 29, 2025
The Chicago Media Composers & Lyricists (CMCL) announces its integration into The Society of Composers & Lyricists (SCL), culminating in the formation of the Chicago Ch...
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Havas Chicago Names Frank Dattalo as CCO
  • REEL MOVES

Havas Chicago Names Frank Dattalo as CCO

By Reel Chicago Apr 28, 2025
Havas Chicago announced today that Frank Dattalo has been appointed Chief Creative Officer, joining President Kat Ott and Chief Strategy Officer Chase Cornett to lead a reimagi...
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Pests are smart, Orkin Pros are smarter in new campaign
  • CREATIVE

Pests are smart, Orkin Pros are smarter in new campaign

By Reel Chicago Apr 28, 2025
Orkin, the pest control industry leader, has launched a bold new national campaign, "Pests Are Smart, Orkin Pros Are Smarter," in partnership with creative agency DDB Chicago. ...
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Culligan teams with Highdive for first-ever global campaign
  • CREATIVE

Culligan teams with Highdive for first-ever global campaign

By Reel Chicago Apr 24, 2025
Highdive is making more waves—literally. The award-winning creative agency has unveiled a bold new global brand campaign for Culligan, the water filtration company that’s b...
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Ayo Edebiri and Lionel Boyce cook up episode for S4 of The Bear
  • CHICAGO MADE

Ayo Edebiri and Lionel Boyce cook up episode for S4 of The Bear

By Reel Chicago Apr 24, 2025
After making waves with her directorial debut on the critically acclaimed episode “Napkins,” Emmy winner Ayo Edebiri is expanding her creative role on The Bear. The Chicago...
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Tribeca 2025: Vince Lawrence and the revolutionary beat of Move Ya Body
  • FILM

Tribeca 2025: Vince Lawrence and the revolutionary beat of Move Ya Body

By Reel Chicago Apr 24, 2025
In Move Ya Body: The Birth of House, director Elegance Bratton doesn’t just document a genre — he resurrects a movement. The film pulses with history, culture, and soul, pl...
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Burrell acquires Fitzco, launches vision for first Black-Owned agency network
  • REEL BUSINESS

Burrell acquires Fitzco, launches vision for first Black-Owned agency network

By Reel Chicago Apr 23, 2025
In a groundbreaking move set to reshape the advertising landscape, Burrell Communications Group has acquired Atlanta-based Fitzco, a 42-year-old full-service marketing agency. ...
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Pringles and Miller Lite unite for Summer snack
  • REEL BUSINESS

Pringles and Miller Lite unite for Summer snack

By Reel Chicago Apr 23, 2025
Just in time for grilling season, Pringles and Miller Lite have joined forces for a first-of-its-kind flavor collaboration that’s destined to dominate summer snack tables. In...
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DDB goes full crunch with surreal new campaign for SKITTLES POP’D
  • CREATIVE

DDB goes full crunch with surreal new campaign for SKITTLES POP’D

By Reel Chicago Apr 23, 2025
What happens when chewy goes crunchy? According to DDB Chicago, the answer is an identity crisis—and they’re helping fans laugh (and scream) their way through it in the lat...
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REEL WOMEN Celebrates: Susan Betteridge, CCO
  • REEL WOMEN

REEL WOMEN Celebrates: Susan Betteridge, CCO

By Susan Betteridge Apr 22, 2025
Susan Betteridge is the Chief Creative Officer and a founding Partner at Dame Creative, a female-led advertising agency she helped launch in early 2020. Since its inception, Da...
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1986 Studios supercharges Post Production with new hires
  • REEL MOVES

1986 Studios supercharges Post Production with new hires

By Reel Chicago Apr 22, 2025
1986 Studios, the in-house production engine of acclaimed creative agency Highdive, is leveling up its capabilities in a major way. With the addition of three heavyweight hires...
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The Visionworks difference: making eyecare simple, not extreme
  • CREATIVE

The Visionworks difference: making eyecare simple, not extreme

By Reel Chicago Apr 22, 2025
Leo Chicago has rolled out a fresh and witty new campaign for Visionworks, reframing how we think about eye care—not by taking it to the extremes, but by simplifying it. P...
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Danny Trejo gets soft—really soft—in New Huggies campaign
  • Reel Ad of the Week

Danny Trejo gets soft—really soft—in New Huggies campaign

By Reel Chicago Apr 21, 2025
You know Danny Trejo as the tattooed, machete-wielding tough guy who doesn’t flinch in a firefight. But in a hilarious new ad from Leo Chicago for Huggies, the Hollywood hard...
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Chicago is the unseen co-star of Ryan Coogler’s Sinners
  • FILM

Chicago is the unseen co-star of Ryan Coogler’s Sinners

By Reel Chicago Apr 21, 2025
​Ryan Coogler's Sinners has made a significant impact at the box office, debuting with $45.6 million domestically and $63.5 million worldwide during its Easter weekend releas...
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Master Lock rebrands and drops first campaign in decades
  • CREATIVE

Master Lock rebrands and drops first campaign in decades

By Reel Chicago Apr 21, 2025
For the first time in decades, Master Lock is redefining its brand identity — and it's doing so with longtime creative agency partner Laughlin Constable. The launch of a bold...
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