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Columnist: Reel Chicago

Chicago Bears crack NFL’s top 10 strongest brands
  • SPORTS

Chicago Bears crack NFL’s top 10 strongest brands

By Reel Chicago Oct 16, 2025
The Monsters of the Midway are flexing more than on-field muscle. The Chicago Bears have climbed into the NFL’s top 10 strongest brands, landing at No. 8 in Brand Finance’s...
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Chicago International Film Festival Wants You to “Find Your Genre”
  • CIFF

Chicago International Film Festival Wants You to “Find Your Genre”

By Reel Chicago Oct 16, 2025
Ogilvy North America is giving the 61st Chicago International Film Festival a smart, very-Chicago pulse with a new brand platform, “Find Your Genre.” The idea taps into...
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Ronald McDonald House launches “Family Stays” campaign
  • CREATIVE

Ronald McDonald House launches “Family Stays” campaign

By Reel Chicago Oct 16, 2025
Ronald McDonald House is reintroducing itself to the world with “Family Stays,” a new global campaign that puts real families and their words at the heart of the story. ...
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It’s Tommy vs. Chicago in Power Book IV: Force trailer
  • CHICAGO MADE

It’s Tommy vs. Chicago in Power Book IV: Force trailer

By Reel Chicago Oct 16, 2025
Starz just dropped the trailer for the third and final season of Power Book IV: Force (premiering Nov. 7), and it’s pure Tommy Egan energy: loud, relentless, and locked on Ch...
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Chicago-made ‘Anything That Moves’ to screen at CIFF
  • CIFF

Chicago-made ‘Anything That Moves’ to screen at CIFF

By Barbara Roche Oct 16, 2025
Chicago Filmmaker Alex Phillips’ erotic thriller ANYTHING THAT MOVES screens Saturday October 25 as part of the Chicago International Film Festival after premiering in July a...
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Harbor adds Jason Ryan, elevates Steve Perski to lead sound team
  • REEL MOVES

Harbor adds Jason Ryan, elevates Steve Perski to lead sound team

By Reel Chicago Oct 13, 2025
Harbor is bolstering its award-winning sound division with a series of key creative appointments, reinforcing its leadership in innovation, technology, and premium artistry acr...
More »
Don Lemon zeroes in on ICE arrests, and Chicago’s pushback
  • CITY NEWS

Don Lemon zeroes in on ICE arrests, and Chicago’s pushback

By Reel Chicago Oct 13, 2025
Don Lemon has turned his lens on Chicago as federal immigration enforcement intensifies across pockets of the city, and residents mobilize in response. Just last Friday, Reel C...
More »
Gushers turns ’90s FruitHead into Halloween short film
  • HAlloween

Gushers turns ’90s FruitHead into Halloween short film

By Reel Chicago Oct 13, 2025
Here's a pitch: what if the goofy FruitHead gag from the commercials wasn’t a punchline, but an origin story? Decades after a hex on a bag of Gushers warped a young performer...
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WGN producer forcibly detained in Lincoln Square ICE operation
  • CITY NEWS

WGN producer forcibly detained in Lincoln Square ICE operation

By Reel Chicago Oct 10, 2025
A WGN-TV Emmy Award-winning producer, Debbie Brockman, was violently detained by masked agents believed to be from ICE on Chicago’s North Side Friday morning during an immigr...
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Chicago Med, Fire, and P.D. light up Peacock and prime time
  • ONE CHICAGO

Chicago Med, Fire, and P.D. light up Peacock and prime time

By Reel Chicago Oct 7, 2025
NBC’s fall is off to a blazing start and One Chicago is fanning the flames. While the network touts early wins across its schedule, the biggest momentum story is on Peacock, ...
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Cat’s Pride & Two by Four make odor… very hard to ignore
  • CREATIVE

Cat’s Pride & Two by Four make odor… very hard to ignore

By Reel Chicago Oct 7, 2025
Oversized cats, oversized laughs. Chicago’s Two by Four teams with Cat’s Pride on “Breathe Easy,” a storytelling-led campaign that literalizes the two worst parts of li...
More »
PARAGON levels up its new roster and EP Tom Leonard
  • REEL MOVES

PARAGON levels up its new roster and EP Tom Leonard

By Reel Chicago Oct 7, 2025
PARAGON, the next-gen shop for commercials, cine-docs, and brand content, is widening its creative footprint with a refreshed director lineup and the addition of Executive Prod...
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KFC introduces the big a** wet nap for its original Honey BBQ
  • CREATIVE

KFC introduces the big a** wet nap for its original Honey BBQ

By Reel Chicago Oct 6, 2025
KFC is in its comeback bag, and Chicago’s Highdive just dropped the sauciest flex yet: Original Honey BBQ is back starting Oct. 6, and the TV spot literally introduces a gian...
More »
What are critics saying about Monster: The Ed Gein Story?
  • CHICAGO MADE

What are critics saying about Monster: The Ed Gein Story?

By Reel Chicago Oct 3, 2025
Season 1 of Ryan Murphy and Ian Brennan’s anthology planted its flag with Monster: The Jeffrey Dahmer Story, a mega-hit that doubled as a cultural lightning rod. Season 2 pi...
More »
Havas Chicago gives Stanley Steemer its swagger back
  • Reel Ad of the Week

Havas Chicago gives Stanley Steemer its swagger back

By Reel Chicago Oct 2, 2025
Stanley Steemer is done being polite about “clean enough.” The heritage deep-clean brand just teamed with Havas Chicago on a sharp, funny relaunch aimed squarely at younger...
More »
Former Bear, Jay Cutler, reports to jail for DUI
  • REEL LEGAL

Former Bear, Jay Cutler, reports to jail for DUI

By BANG Showbiz Sep 30, 2025
Jay Cutler, the former Chicago Bears quarterback, who has Camden, 13, Jaxon, 11, and Saylor, 9, with his ex-wife, Kristin Cavallari, pleaded guilty to one count of misdemeanor ...
More »
Campbell’s Chunky, NFL stars crush cravings in new campaign
  • CREATIVE

Campbell’s Chunky, NFL stars crush cravings in new campaign

By Reel Chicago Sep 30, 2025
Campbell’s Chunky is taking direct aim at hunger with a new platform that treats the brand like a craveable meal, not just a soup. The integrated campaign, titled “Crush Yo...
More »
Metro by T-Mobile turns price cut into streetwear
  • CREATIVE

Metro by T-Mobile turns price cut into streetwear

By Reel Chicago Sep 30, 2025
Metro by T-Mobile wants a ten-dollar monthly discount to feel like culture, not math. The carrier’s new “Price Drop Drop” campaign, created by BarkleyOKRP, takes that sav...
More »
Former Bear writer detained in handcuffs on NYC train
  • REEL LEGAL

Former Bear writer detained in handcuffs on NYC train

By Reel Chicago Sep 26, 2025
Alex O’Keefe, an ex-staff writer for The Bear and political speechwriter, says a routine commute turned confrontational last week when MTA Police detained him on a Metro-No...
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Tootsie Roll revives “How Many Licks” classic for Gen Z and Alpha
  • CREATIVE

Tootsie Roll revives “How Many Licks” classic for Gen Z and Alpha

By Reel Chicago Sep 26, 2025
The world may still never know. But it doesn’t hurt to ask again. Chicago-based Tootsie Roll Industries is bringing back one of candy’s most enduring mysteries with a remas...
More »

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