Super Bowl Archives · | Reel Chicago - At the intersection of Chicago Advertising, Entertainment, Media and Production

Super Bowl

Chicago agency Highdive soars again in Super Bowl

By Colin Costello Feb 10, 2021

Congratulations to Highdive for once again landing atop of USA Today's Admeter. The agency's two 60-second Super Bowl LV spots for Quicken's Rocket Mortgage were ranked number ...

Super Bowl

Cheetos wins 2021 Kellogg School Super Bowl Review

By Reel Chicago Feb 9, 2021

Don't get Super Bowl fatigue just yet. There's a little bit more to our roundup. Cheetos is the big winner in strategic ad rankings with its "It Wasn't Me" ad in the 17th con...

Super Bowl

OKRP Creatives weigh in on Super Bowl ads

By Reel Chicago Feb 8, 2021

Despite the CBS All-Access crashing right at kick off. Despite a somewhat lame, yet spectacle-laden Half-Time Show thanks to "Should have been nominated for a Grammy" The Weekn...

Super Bowl

Laughlin Constable’s John Maxham on Super Bowl ads

By John Maxham Feb 8, 2021

Heading into the Super Bowl, the question on my mind was “How much of 2020 is going to wind up in the 2021 Super Bowl ads?” Mercifully, it wasn’t all that much. Not th...

Super Bowl

Not Edward, Edgar Scissorhands in Cadillac LYRIQ

By Reel Chicago Feb 7, 2021

Cadillac’s electric future is illuminated with a “slice” of nostalgia from Tim Burton’s Edward Scissorhands universe, in a new commercial debuting in the fourth quarter...

Super Bowl

McDonald’s Super Bowl – Thank You for Driving Thru

By Reel Chicago Feb 5, 2021

McDonald’s has unveiled its :30-second for the Super Bowl – Thank You for Driving Thru – which will air shortly before kickoff. For years, McDonald's has heard its cus...

Super Bowl

You want a sandwich war? You got a sandwich war.

By Reel Chicago Feb 5, 2021

First, there were the Chicken wars. Now, Jimmy John's finds itself in the middle of a sandwich war during the company's first-ever Super Bowl commercial. The new spot from t...

Super Bowl

“Believe You Will” in Guaranteed Rate’s SB spot

By Reel Chicago Feb 5, 2021

It's the Friday before the big game, so expect a slew of Super Bowl reveals today. Guaranteed Rate, has announced that the newest ad in its national brand campaign, Believe Yo...

Super Bowl

Jeep to air one spot during Super Bowl

By Reel Chicago Feb 4, 2021

Keeping their effort under wraps, Jeep announced it will debut one commercial during this Sunday’s (February 7, 2021) Big Game telecast. The spot will air in the second half ...

Super Bowl

Where does Chicago rank for football fans?

By Reel Chicago Feb 4, 2021

For many Chicago football fans, as well as fans across the country, Super Bowl is far more than just a game: it’s a sacred American tradition. Fans aren’t just spectators, ...

Super Bowl

Complete list of all our Super Bowl coverage. Enjoy!

By Reel Chicago Feb 2, 2021

If you're as much of a fan of Super Bowl spots as we are you will enjoy seeing the complete list of our coverage right here. We're making it easy on our readers with one cl...

Super Bowl

Super Bowl consumer spending down

By Reel Chicago Jan 28, 2021

Chicago-based Numerator, a data and tech company serving the market research space, has launched a consumer sentiment study to understand how consumers plan to watch and spend ...

Super Bowl

Coors Light, Seltzer Big Game ad runs in dreams

By Reel Chicago Jan 28, 2021

During the Super Bowl, commercial breaks are notoriously swamped with beer advertisements. A certain, other beer brand seemingly controls the ad space - so much so that Coors i...

Super Bowl

Behind the scenes of the Jeep ‘Groundhog Day’ spot

By Daniel Patton Feb 3, 2020

Chicago-based Highdive Advertising reinvigorated an existential pop sensation through Groundhog Day, a commercial that became a classic before it even premiered during yesterday...

Super Bowl

P+N’s Superb Owl aids Aussie wildlife during Super Bowl

By Reel Chicago Jan 31, 2020

Rochester, NY-based Partners + Napier has launched an effort to save Australian wildlife with the help of Superb Owl (@SuperbOwl_Saves), a character named for the search term th...

Super Bowl

Lite versus Light: corn syrup dispute bubbles over

By Colin Costello Feb 7, 2019

Miller Lite is calling foul on Bud Light for claims about sweeteners mentioned in Super Bowl spots After jousting with Game of Thrones' episode The Mountain in its Bu...

Super Bowl

The Best and Worst of Super Bowl LIII commercials

By Colin Costello Feb 5, 2019

The term "sucked" could have applied to the parade of mediocre, ho-hum spots that aired during Sunday's big game. And so ends another Super Bowl season. The build u...

Super Bowl

Chance and Backstreet Boys drop hot Doritos spot

By Colin Costello Feb 1, 2019

#NowItsHot Doritos campaign kicks off with the hip-hop and pop superstars remixing "I Want It That Way" Well, at least something is hot during these ridiculous...

Super Bowl

Dogs turn the tables on people for Avocados from Mexico

By Colin Costello Feb 1, 2019

Chicago agency creatives are stuck inside from the below-0 temperatures, but that has not stopped them from releasing their spots for the Super Bowl which features the Patriots ...

Super Bowl

Michelob and Zoe Kravitz make big game debut

By Colin Costello Feb 1, 2019

"We were inspired to create a pure moment because an organic beer like this is worthy of some goosebumps" Liz Taylor CCO, FCB Chicago Michelob ULTRA Pure Gold, t...

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