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Reel Chicago is a daily digital magazine that covers the news in Chicago on all aspects of advertising, film, TV, media and production. The content is original, written by industry experts and contributing Op Eds

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Category: Super Bowl

Behind the scenes of the Jeep ‘Groundhog Day’ spot
  • Super Bowl

Behind the scenes of the Jeep ‘Groundhog Day’ spot

By Daniel Patton Feb 3, 2020 0 Comment
8+
Chicago-based Highdive Advertising reinvigorated an existential pop sensation through Groundhog Day, a commercial that became a classic before it even premiered during yesterday...
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P+N’s Superb Owl aids Aussie wildlife during Super Bowl
  • Super Bowl

P+N’s Superb Owl aids Aussie wildlife during Super Bowl

By Reel Chicago Jan 31, 2020 0 Comment
4+
Rochester, NY-based Partners + Napier has launched an effort to save Australian wildlife with the help of Superb Owl (@SuperbOwl_Saves), a character named for the search term th...
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Lite versus Light: corn syrup dispute bubbles over
  • Super Bowl

Lite versus Light: corn syrup dispute bubbles over

By Colin Costello Feb 7, 2019 0 Comment
6+
Miller Lite is calling foul on Bud Light for claims about sweeteners mentioned in Super Bowl spots After jousting with Game of Thrones' episode The Mountain in its Bu...
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The Best and Worst of Super Bowl LIII commercials
  • Super Bowl

The Best and Worst of Super Bowl LIII commercials

By Colin Costello Feb 5, 2019 0 Comment
4+
The term "sucked" could have applied to the parade of mediocre, ho-hum spots that aired during Sunday's big game. And so ends another Super Bowl season. The build u...
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Chance and Backstreet Boys drop hot Doritos spot
  • Super Bowl

Chance and Backstreet Boys drop hot Doritos spot

By Colin Costello Feb 1, 2019 0 Comment
3+
#NowItsHot Doritos campaign kicks off with the hip-hop and pop superstars remixing "I Want It That Way" Well, at least something is hot during these ridiculous...
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Dogs turn the tables on people for Avocados from Mexico
  • Super Bowl

Dogs turn the tables on people for Avocados from Mexico

By Colin Costello Feb 1, 2019 0 Comment
2+
Chicago agency creatives are stuck inside from the below-0 temperatures, but that has not stopped them from releasing their spots for the Super Bowl which features the Patriots ...
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Michelob and Zoe Kravitz make big game debut
  • Super Bowl

Michelob and Zoe Kravitz make big game debut

By Colin Costello Feb 1, 2019 0 Comment
5+
"We were inspired to create a pure moment because an organic beer like this is worthy of some goosebumps" Liz Taylor CCO, FCB Chicago Michelob ULTRA Pure Gold, t...
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Toyota changes the game in Super Bowl LIII commercial
  • Super Bowl

Toyota changes the game in Super Bowl LIII commercial

By Reel Chicago Feb 1, 2019 0 Comment
3+
Female football scholarship winner Antoinette “Toni” Harris redefines what it means to be a hybrid in new RAV4 spot Toyota returns to the 2019 Super Bowl with a...
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3% Movement: brand purpose will win Super Bowl
  • Super Bowl

3% Movement: brand purpose will win Super Bowl

By Reel Chicago Jan 30, 2019 0 Comment
2+
Together with Sprinklr, Twitter, and Papa John’s, the 3% Movement encourages fans to track purpose-driven campaigns by using the hashtag #3percentsb In its sixt...
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Watch Devour’s racy food porn Super Bowl spot
  • Super Bowl

Watch Devour’s racy food porn Super Bowl spot

By Colin Costello Jan 23, 2019 0 Comment
3+
“Some may say our new commercial is too hot for TV. We’ll let the audience decide.” Katy Marshall, Springboard The Reel Chicago team was not going to post an...
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Kristin Chenoweth unleashes the dogs for Avocados spot
  • Super Bowl

Kristin Chenoweth unleashes the dogs for Avocados spot

By Reel Chicago Jan 22, 2019 0 Comment
5+
The actor pulls off some of the best four-legged humor this side of "Best in Show" in new Super Bowl teaser from Energy BBDO Energy BBDO unleashed a Super Bowl tea...
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Michael C. Hall goes to Broadway with Skittles
  • Super Bowl

Michael C. Hall goes to Broadway with Skittles

By Colin Costello Jan 21, 2019 0 Comment
4+
Skittles Commercial: The Broadway Musical created by DDB Chicago has found its star in Michael C. Hall Skittles, which made a lot of Super Bowl noise last year with Fr...
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Flamin’ Hot Doritos ‘collabs’ with Chance & Backstreet
  • Super Bowl

Flamin’ Hot Doritos ‘collabs’ with Chance & Backstreet

By Colin Costello Jan 17, 2019 0 Comment
3+
Goodby Silverstein creates an all-star ensemble to introduce new spicy nacho flavor during the Super Bowl According to PepsiCo's Doritos new Flamin' Hot Nachos, the Sup...
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DDB and Skittles Broadway bound for Super Bowl
  • Super Bowl

DDB and Skittles Broadway bound for Super Bowl

By Colin Costello Jan 15, 2019 0 Comment
2+
Chicago agency teams with colorful candy to create the first-ever commercial performed as a live Broadway musical Last year, DDB Chicago and Skittles made Super Bo...
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DDB & Skittles reveal teen’s reaction to Schwimmer stunt
  • Super Bowl

DDB & Skittles reveal teen’s reaction to Schwimmer stunt

By Colin Costello Feb 7, 2018 0 Comment
6+
With all due respect to the creative team at DDB Chicago, I did not and could not turn away from my beloved Eagles, and their win over the Patriots, to watch what was perhaps th...
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Reel Chicago’s most & least favorite Super Bowl spots
  • Super Bowl

Reel Chicago’s most & least favorite Super Bowl spots

By Reel Chicago Feb 5, 2018 0 Comment
6+
This year, the commercials were the best part of the Super Bowl for everyone who doesn't live in Boston or Philadelphia. In keeping with the couch potato, post-game, armchair...
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Celebrity Super Bowl ads: what’s in it for your brand?
  • Super Bowl

Celebrity Super Bowl ads: what’s in it for your brand?

By Doug Kamp Feb 5, 2018 0 Comment
7+
There were plenty of eye-popping fireworks during this year’s Super Bowl in terms of both offense on the field and the amount of high-profile celebrity helmed ads. While i...
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Chris Pratt sings “I Like Beer” in 2nd Michelob Ultra spot
  • Super Bowl

Chris Pratt sings “I Like Beer” in 2nd Michelob Ultra spot

By Colin Costello Feb 2, 2018 0 Comment
8+
Supporting its mantra that drinkers can stay fit and enjoy beer, Michelob Ultra has scheduled, for the very first time, two Super Bowl spots. The first, titled, The Perfect ...
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Watch Aerosmith’s Steven Tyler drive a Kia in reverse
  • Super Bowl

Watch Aerosmith’s Steven Tyler drive a Kia in reverse

By Colin Costello Feb 1, 2018 0 Comment
11+
Many of us often wonder what it would be like to go back in time. How would it feel? Would we love it or rush back to the present? Kia AOR David&Goliath has delivered a power...
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Kraft Super Bowl spot focuses on “real families”
  • Super Bowl

Kraft Super Bowl spot focuses on “real families”

By Daniel Patton Jan 30, 2018 0 Comment
9+
Leo Burnett persuaded Kraft to bench the Hollywood celebrities and let real families take the field during this year’s Super Bowl. In a 30-second teaser titled “Calling A...
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