Every agency I
ever worked at
romanticized
their data…
a lot.
—Steffan Postaer
One of the things I’ve come to disdain about our business is how damn serious we...
Making work, really
good work, was more
important than
drinking champagne
and toasting about it
Some years ago, I had the pleasure of conversing with Alex Bogusky bef...
The biological hierarchies
of a reef ecosystem
share much in common
with the social intricacies
of an ad agency
I maintain a 180-gallon reef aquarium in my home. Try to...
If a creative director
isn’t banging away
on every other brief
at the agency,
he or she begins
the not-very-slow
fade into irrelevance.
My last post was about â...
It all comes
down to the brain -
creativity done well
is a balance
between passion and
responsibility
“With great passion comes great responsibility.”
Recentl...
Adland agencies
moving at the speed
of business isn’t
justification for
creating a sweatshop
Many farms in Adland are still fruitful places for creativity to...
Arguing for the other side
in a college debating class
was a valuable
and infuriating
way to prepare for
a career in advertising
The other night I got to thi...
After months
of revisions,
concepts either
die in meetings
or become compromised
to a state of impotence
Those of us in the creative department have asked the ques...
Award-winning ECD
Steffan Postaer
laments the pandemic
of verbal diarrhea
in the advertising
industry
Recently, I read an essay from an anonymous copywriter ...
"Much of The Simpsons success can be traced
to two main sources:
an independence
from network interference
and a complete dedication
to the writing…”
— John O...
Award-winning ECD Steffan Postaer explains how to connect with the inner-fantastic
A while back, a guest writer on AdAge, Lauren Warner, took some heat for an essay she wrote...
