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Reel Chicago

Category: Reel Ad of the Week

Leo B launches first spot for new Serta campaign
  • Reel Ad of the Week

Leo B launches first spot for new Serta campaign

By Daniel Patton Feb 9, 2018
Leo Burnett’s first commercial for Serta’s new campaign uses Monty Python styled humor to make an effective selling point. Titled, Rick Blomquist, the spot relies on the...
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Fallon replaces Culligan man with Princess Bride
  • Reel Ad of the Week

Fallon replaces Culligan man with Princess Bride

By Colin Costello Jan 19, 2018
“Hey, Culligan M—” Oops can’t say that anymore During the Golden Globes, Culligan and Fallon debuted the first national campaign in more than half-a-century for the R...
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Minnie Driver voices new spot for Lexus by Team One
  • Reel Ad of the Week

Minnie Driver voices new spot for Lexus by Team One

By Colin Costello Jan 12, 2018
After completing two tours of duty with Lexus, I can say that Lexus is not easy to work on: the brand constantly challenges its agencies to deliver campaigns that exceed the exp...
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DDB & State Farm continue ‘Neighborhood of Good’
  • Reel Ad of the Week

DDB & State Farm continue ‘Neighborhood of Good’

By Colin Costello Jan 5, 2018
What happens to the concept of giving back when the decorations come down and the red Starbucks cups disappear? DDB Chicago continues their strong "Neighborhood of Good" Stat...
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Best of “Reel Ad of the Week”
  • Reel Ad of the Week

Best of “Reel Ad of the Week”

By Reel Chicago Dec 28, 2017
In 2017, we launched Reel Ad of the Week (RAW), a regular feature that showcases the commercials coming out of the Midwest and, perhaps more importantly, celebrates the people w...
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Kraft & Leo B want you to #FamilyGreatly
  • Reel Ad of the Week

Kraft & Leo B want you to #FamilyGreatly

By Colin Costello Dec 15, 2017
Today, I was telling a friend that I really want to be a better parent to my daughters, Chloe and Max. Around this time of year, I feel that I somewhat abandoned them when I got...
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David&Goliath build a wall for immigration rights project
  • Reel Ad of the Week

David&Goliath build a wall for immigration rights project

By Colin Costello Dec 6, 2017
Ahhhh, let’s talk about Trump’s border wall. You know – the one that should really be dubbed, “Trump’s Folly?” No, Im not hiding my disdain for his great big won...
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RAW: Marc USA works for Chicago’s homeless
  • Reel Ad of the Week

RAW: Marc USA works for Chicago’s homeless

By Colin Costello Nov 10, 2017
I tell many Angelenos that Chicago is the best summer city in the country. I rave about the lakes, the genuine friendliness of the people, the music and food. I love the city an...
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Fox’s “Bite Size Horror” packs a king-sized punch
  • Reel Ad of the Week

Fox’s “Bite Size Horror” packs a king-sized punch

By Colin Costello Oct 23, 2017
I sure do love Halloween. Like, it’s a genuine let’s go on a date and I’ll spend money on you kind of love. Next to Christmas, it’s my favorite holiday of the year. Is i...
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McGarryBowen creates a natural winner for Burt’s Bees
  • Reel Ad of the Week

McGarryBowen creates a natural winner for Burt’s Bees

By Daniel Patton Oct 20, 2017
McGarryBowen helped introduce Burt’s Bees Beauty, a new makeup line from Burt's Bees, with a celebration of the female dynamic and a focus on wholesome ingredients. Spannin...
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Laughlin Constable offers confidence to boys and girls
  • Reel Ad of the Week

Laughlin Constable offers confidence to boys and girls

By Colin Costello Oct 6, 2017
Dang, it’s been a rough week. Shootings in Vegas. The orange one passing paper towels like basketballs to homeless Puerto Ricans and Twitter-fighting with the mayor of San Jua...
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Explore Media-produced spot goes viral
  • Reel Ad of the Week

Explore Media-produced spot goes viral

By Daniel Patton Sep 15, 2017
Explore Media told a classic American tale in a fifteen-second spot that took less than a month to go viral. “The Ultimate Trade-Proof Snack” for GoGo squeeZ — featuring ...
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DDB, State Farm kick off spot with Aaron Rodgers
  • Reel Ad of the Week

DDB, State Farm kick off spot with Aaron Rodgers

By Colin Costello Sep 8, 2017
Yeah, yeah, I know it’s not fall. Yet. But when football kicks off how can you not start thinking about either heading out to your favorite bar or sitting on your couch, crack...
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C-K and Corona Extra answer the call for RAW
  • Reel Ad of the Week

C-K and Corona Extra answer the call for RAW

By Colin Costello Sep 1, 2017
I’ve thought of calling lots of various people through the years on game day, even at one point the cops (let’s leave it at that), but I can’t say I have ever thought of c...
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Mcgarrybowen and Marriott follow the golden rule
  • Reel Ad of the Week

Mcgarrybowen and Marriott follow the golden rule

By Colin Costello Aug 25, 2017
We’re living in pretty crappy times. I have never watched so much CNN in my life just to look at talking heads debate 45’s latest move which I’ve already read about in the...
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Energy BBDO and Orbit chew their way into RAW
  • Reel Ad of the Week

Energy BBDO and Orbit chew their way into RAW

By Colin Costello Aug 18, 2017
Soooo you happen to be going to the bank and there’s a robbery. Obviously, they’re going to tell you to lie down on the floor — it is one of the tropes of any good robbery...
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Tandem turns oral hygiene into a laughing matter
  • Reel Ad of the Week

Tandem turns oral hygiene into a laughing matter

By Daniel Patton Aug 4, 2017
Mixing humor into a commercial while staying on message is a tricky proposition, but doing it while reminding viewers about oral hygiene sounds dang near impossible. With sma...
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Wrestler John Cena stars in new Hefty spots by Havas Chicago
  • Reel Ad of the Week

Wrestler John Cena stars in new Hefty spots by Havas Chicago

By Colin Costello Jul 28, 2017
John Cena is not a great actor. I can safely say that since, well, he is nowhere around and I’m in the confines of my apartment! That said, the wrestler-turned-TV-star-turn...
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DDB and Skittles create “lime-a-geddon”
  • Reel Ad of the Week

DDB and Skittles create “lime-a-geddon”

By Colin Costello Jul 26, 2017
It’s not the worst of times, but the best of limes as Skittles has finally listened to pleas from customers over social media who begged for the return of the popular flavor a...
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rEvolution unites Winnebago and Maddon to get RAW
  • Reel Ad of the Week

rEvolution unites Winnebago and Maddon to get RAW

By Colin Costello Jul 13, 2017
And here I thought Chicago Cubs manager Joe Maddon lived in the dugout. Apparently not! Turns out Maddon and his wife, Jaye, live in a $500,000 Winnebago Grand Tour. During the ...
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