1+ The adventurous life awaits! “The Sienna Life” campaign, kicking off today, welcomes a refined and versatile minivan featuring bold design, available all-wheel drive, and enhanced fuel efficiency: the all-hybrid and all-new 2021 Toyota Sienna. The fully integrated campaign was developed against Toyota’s long-standing Total Toyota (T2) marketing model, fully considering the transcultural mainstream audiences … Continue reading “Burrell spot for Toyota Sienna celebrates spontaneity”
3+ Female football scholarship winner Antoinette “Toni” Harris redefines what it means to be a hybrid in new RAV4 spot Toyota returns to the 2019 Super Bowl with a spotlight on two game-changers – the all-new 2019 RAV4 HV (RAV4 Hybrid) and powerhouse female football player Antoinette “Toni” Harris. The Super Bowl spot, which will … Continue reading “Toyota changes the game in Super Bowl LIII commercial”
3+ The exploits of the fun-loving fictional ‘Powell Family’ are featured in the engaging social media + broadcast campaign Burrell’s new multi-platform social media and broadcast campaign for Toyota centers around the fun-loving fictional Powell Family and ‘slice of life’ moments that inspire spontaneous family adventures enjoyed in the comfort of their 2018 Toyota … Continue reading “Burrell, Colonie team up for new Toyota campaign”
Although the Toyota Camry has traditionally been perceived as a “vanilla” kind of ride, the 2018 model’s bold look inspired a striking multi-channel campaign from several agencies, including Burrell Communications Group.
Titled, Strut, it highlights emotions as consumers become compelled to drive the new Toyota Camry for all the “wrong” reasons.
Face it, when you can point to the classic One Show Books as the reason you got into advertising, you can pretty much predict what’s going to happen in most spots.
If I haven’t just fast-forwarded by and actually stop to look, most of the time out of sheer horror, I can usually predict what line the person in the spot is going to say next.
Don’t worry advertising, I can do this for movies as well.
Burrell Communications’ put the introduction of client Toyota’s 2016 RAV4 Hybrid car on a comedy track with a now airing
0 In their new campaign, Nintendo celebrates the everyday game play embraced by students, mothers, and celebrities alike. Gaming stereotypes often depict a young, male gamer. In reality, women make up 49% of the gaming community, though many companies don’t treat them as the major players they are in the industry. Enter: Nintendo. To speak … Continue reading “Women grab their Nintendos by the controllers”
4+ “Now is a good time to retire. After 37 years at Cutters and 47 in the industry, I’m ready to move forward and retire here at year end.” That’s the rare email message our friends at Cutters Studios received in late 2020 from Senior Partner/Editor Chris Claeys. The heartfelt message hit many emotional notes … Continue reading “Cutters Chris Claeys retires from editing”
1+ 2021 will see the Chicken Sandwich Wars rage on. McDonald’s has announced a new Crispy Chicken Sandwich, which is joining the roster of long-time favorites like the Big Mac, Quarter Pounder, Egg McMuffin and Filet-O-Fish sandwiches, starting February 24. The new sandwich features a brand new crispy, juicy, tender fillet made with all-white meat … Continue reading “McDonald’s introduces new Chicken sandwich”
1+ The principals of specialized creative agency Leviathan have announced a key promotion and several new hires expanding their capabilities in creative technology. Effective immediately, Adam Pere rises to Director of Creative Technology, while the full-time staff additions include Senior IT Operations Manager Andrew Peplinski, Senior Creative Software Engineer Grady Sain, and Creative Software Engineer Kate Milleker. Pere … Continue reading “Leviathan announces key promotion and staff expansion”
0 The Mill announced several new appointments within its global colour team. Across the globe, The Mill now has 11 Colourists, all of which have a distinct and unique style and are made available to creative partners globally via The Mill’s remote grading setup. ALSO READ: Liz Roche appointed to GM and CSO of Havas … Continue reading “The Mill announces new appointments globally”
0 Award-Winning Burrell Communications Group Taps ESPN/ABC News Correspondent Ryan Smith to Moderate Virtual Town Hall Event, “Black Lives Have Always Mattered to Us” Burrell Communications Group has announced that it will host a virtual town hall, “Black Lives Have Always Mattered to Us,” on Thursday, July 30 at 1 p.m. CT. Moderated by ESPN/ABC News correspondent Ryan Smith, … Continue reading “Burrell taps ESPN’s Ryan Smith to moderate Town Hall”
2+ Mailchimp, VICE, and Arts & Sciences, launches the self-shot docuseries Essentials that follows nine essential workers navigating their lives during Covid-19 in various cities around the United States. The show focuses on often less-heard-about employees and small business owners who are exploring ways to modify their capabilities to provide needed services to their communities. The … Continue reading “Chicago urban farmer in Mailchimp docuseries Essentials”
2+ Three-times Cannes Lion winner, Sam Ciaramitaro has become an accomplished director for Durable Goods and a producer with a distinct speciality for delivering poignant stories, often in an anthemic way, featuring people from all walks of life, including athletes, families and beyond. His two-decade career has spanned the agency, production and client side of … Continue reading “Sam Ciaramitaro’s photos of BLM Demonstrations”
1+ With 699 arrests, more than 80 people shot, a dozen killed and even more injured this was one of Chicago’s deadliest weekends in recent memory. As mayhem and chaos spread across the city, Chicago Mayor Lori Lightfoot, the Chicago P.D. and eventually, the National Guard attempted to maintain peace as more than 3,000 protestors, … Continue reading “Chicago devastated, Cusack allegedly assaulted by CPD”
1+ The 41st annual Telly Awards, the world’s largest honor for video and television content across all screens, has announced the 2020 winners. With a collection of Gold, Silver and Bronze awards, Chicago-based standouts range from Bottle Rocket Media’s “Nicholas Brinley Experiences” and Studio 1847’s “Make It With Menards: Glassblower Jason Wein” to There Be Dragons LLC’s “Dustburgs” and Iron Light, PACO Collective, … Continue reading “Chicago takes a home a bundle of Telly Awards”
7+ Editor’s Note: They are leaders. They are inspirational. They are mentors. They are visionaries. They are, quite frankly, badasses. They are our 2020 Reel Women During Women’s History Month, you will be able to meet these incredible personalities in Advertising, Entertainment, Media and Production. Get ready. Prior becoming a Locations Manager and founding Chicago … Continue reading “REEL WOMEN: Valerie Bulinski, Locations Manager”
2+ The 26th Annual Black Women’s Expo is hosting their two-day leadership and professional development conference in conjunction with the 26th annual Black Women’s Expo NEXT. To again be held at McCormick Place, the expo referred to as the largest multi-city exposition in the country for African American women. The expo had an impressive turnout … Continue reading “26th Annual Black Women’s Expo”