0 For the second consecutive year, McDonald’s USA, through its Black & Positively Golden Scholarships Program, is awarding half a million dollars to incoming and current HBCU students. Through this initiative, in partnership with the Thurgood Marshall College Fund (TMCF), McDonald’s is furthering its support of the next generation of leaders. According to Moving Upward … Continue reading “McDonald’s is awarding $500k in scholarships”
2+ This year, goodies won’t just be found tucked under the tree. McDonald’s is tapping its elves to offer delicious daily in-app deals that feature the festive favorites of classic holiday characters—including the McFlurry that Frosty the Snowman just melts over and the syrupy Hotcakes for which Buddy the Elf goes gaga. Starting Dec. 14, each day, McDonald’s will feature a … Continue reading “Holiday Cheer arrives with McDonald’s festive favorites”
0 McDonald’s is launching a new social challenge that will have everyone feeling the love this holiday season — especially the families who rely on Ronald McDonald House Charities (RMHC®) when their child becomes critically ill or injured. For more than four decades, RMHC has supported families with sick and injured children by providing vital resources and helping them stay together during treatment. In an average year, RMHC raises millions … Continue reading “McDonald’s will give $100 in your name to RMHC”
3+ McDonald’s USA announce the launch of the Black & Positively Golden Mentors Program. This initiative pairs industry leaders in coveted sectors, including technology, entertainment, business and more, with up-and-coming changemakers in the same fields. Award-winning rapper, singer and songwriter Big Sean, popular gospel music vocalist and entrepreneur Kierra Sheard, journalist and activist Jamilah Lemieux, … Continue reading “McDonald’s Black & Positively Golden Mentors Program”
0 Wake up and smell the…cinnamon rolls! For nearly five decades, McDonald’s is sharing some sweet news to give fans even more ways to experience the breakfast they love at McDonald’s with the new McCafé Bakery lineup. Beginning Wednesday, October 28, customers can enjoy a new Apple Fritter, Blueberry Muffin or Cinnamon Roll at breakfast … Continue reading “McDonald’s sweetens up breakfast with McCafé Bakery”
0 ALSO READ: Travis Scott & McDonald’s launch multi-tier collaboration After last month’s much-buzzed about celebrity menu collaboration, the Golden Arches are bringing customers the “Vibras.” McDonald’s is adding award-winning Reggaeton global ambassador J Balvin’s go-to order to its U.S. menu. The J Balvin Meal features a Big Mac sandwich, medium World Famous Fries with … Continue reading “J Balvin’s famous order is next up on McDonald’s menus”
1+ Multi-tier collaboration features a capsule merch collection, McDonald’s crew apparel, TV commercial, and the Travis Scott signature order in restaurants at participating McDonald’s locations nationwide. With the Travis Scott Meal hitting McDonald’s restaurants around the country this week, the iconic Golden Arches and Cactus Jack have also dropped exclusive merch and a national commercial. The … Continue reading “Travis Scott & McDonald’s launch multi-tier collaboration”
0 Burrell Communications Group (BCG), a leading national agency specializing in multicultural communications reaching the Black consumer market, earned second place, Bronze Honors at the 2020 Telly Awards for the McDonald’s USA branded content series, The Road to Golden. Created in partnership with Urban One, the video series is part of McDonald’s Black & Positively … Continue reading “Burrell wins Telly for McDonald’s “The Road to Golden””
4+ R/GA London announces that it has partnered with McDonald’s to help celebrate the 10th Anniversary of the Minions, exclusively with a new Happy Meal AR experience. McDonald’s encourages families around the world to ‘Unleash their Inner Minion’. McDonald’s tasked R/GA with launching the digital activation as part of the Minions Happy Meal promotion campaign … Continue reading “McDonald’s celebrates 10th anniversary of the Minions”
1+ McDonald’s USA today announced its role in helping to establish BIN: Black Information Network, the first 24/7 national and local news radio service dedicated to reporting news from the Black voice. As the exclusive quick-service restaurant partner, McDonald’s and its franchisees’ support will help iHeartMedia, through BIN: Black Information Network, further its mission to … Continue reading “McDonald’s partners with iHeartMedia’s ‘BIN’”
4+ Mayor Lori E. Lightfoot and the McDonald’s Corporation today announced a new donation of 750,000 N95 face masks to support healthcare professionals and personnel as well as first responders aiding in the citywide response to the COVID-19 global pandemic. The City of Chicago will add these masks into its repository and determine where allocations are … Continue reading “McDonald’s donates 750,000 masks for frontline workers”
6+ Lizette Williams, Senior Director, Brand & Content Strategy, U.S. Marketing, is the third honoree to be featured in the 2020 edition of Reel Chicago Black List, an annual celebration of African-American creativity published during Black History Month. She joins an esteemed group of artists, entrepreneurs and innovators that includes ‘The Chi’ cast member LaDonna … Continue reading “Lizette Williams, Sr. Director, McDonald’s U.S. Marketing”
2+ McDonald’s new visual ID system created by Turner Duckworth is among the Best of Show (Grand Prix) winners of the 2019 Mobius Awards. Recognizing outstanding advertising, design and creativity, the Mobius Awards is an international competition that has enjoyed a front-row view into emerging global trends and innovative work for decades. This year, the … Continue reading “McDonald’s ID among Mobius Best of Show winners”
7+ Wildly popular DJ Shawn Wasabi takes a break from a gig to fuel up on some McDonald’s in a new spot showcasing the restaurant’s Bacon BBQ Burger and Snickerdoodle McFlurry. Released yesterday, The new Bacon BBQ Burger and Snickerdoodle McFlurry begins and ends with the green-haired sensation entertaining party crowds. In between the action, … Continue reading “McDonald’s teams up with DJ Shawn Wasabi”
2+ In partnership with APIA Scholars, fifty-five college scholarships will be awarded to students in 2020 McDonald’s announced today that it has committed $500,000 to establish the first-ever McDonald’s/APIA Scholarship program in partnership with APIA Scholars. Fifty-five Asian and Pacific Islander American (APIA) college students will benefit from the program, furthering McDonald’s longtime support of … Continue reading “McDonald’s commits $500K to scholarship program”
8+ Great performances, top cinematography, and A-list director Morten Tyldum elevate the brand without mentioning a hamburger Utopic helped McDonald’s tell a pair of inspirational tales through two new 30-second spots created by Purple Strategies and shot by Rogue Producer. Moving eloquently through career montages of two fictional employees, Maria Ramirez and Helping Hand celebrate … Continue reading “Utopic elicits love for McDonald’s in two new spots”
Well the sauce is going to get a little less special for some of McDonald’s regional agencies.
According to Ad Age and Agency Spy reports, as well as confirmed by a Los Angeles creative recruiter, the Chicago-based fast food giant is looking to consolidate more of its advertising at We Are Unlimited, the dedicated Omnicom agency.
This will be accomplished by greatly reducing the number of creative agencies handling marketing for cooperative franchise groups that operate throughout the United States.
There will be no more gold…en arches for the Olympics as the fast food giant, effective immediately, has mutually parted ways with the IOC.
In a surprise move, McDonald’s Corp (Chicago agencies: We Are Unlimited and Burrell Communications) severed its 41-year-old alliance three years early. In a joint statement delivered June 16, the two organizations severed ties as the fast food giant continues to re-evaluate and focus on its core business. This, along with rising Olympic sponsorship costs and declining TV ratings, made for a combo platter of reasons for the separation.
We Are Unlimited, McDonald’s months-old agency of record, finally has its Crew Chief. The agency announced the appointment of Toygar Bazarkaya as its Chief Creative Officer. The international sensation brings over 600 awards, including more than 20 Cannes Lions, to the fledgling agency.
McDONALD’S FIRST WORK from its new agency, We are Unlimited Chicago, is a 60-second rap spot, “There’s a Big Mac for That.”
The original composition, with a drum marching band, is the backdrop for short scenes of consumers enjoying a Big Mac in their three new sizes: Regular, Grand Mac and Mac Jr.