Apache brings life to McDonald’s new Screenwriter Initiative

Apache brought their post-production coloring techniques to Spotlight Dorado, McDonalds newest campaign that vows to make a change and help amplify the unheard voices of the Latinx community in the film industry.

The spot follows the faces of several young Latinx creatives who have stories to tell with no platform accessible, followed by the introduction of their program, “An initiative to help aspiring Latino filmmakers tell their stories for the world to see.”  

Even though Latinos represent nearly 20% of the U.S. population, their stories make up less than 1% of those told by Hollywood.[1] Without mentorship, connections, and financial support, many Latino filmmakers struggle to produce films.

The program kicks off with a short film contest alongside acclaimed actress, director, producer and representation advocate Stephanie Beatriz.

“In the last year, there have been multiple milestones for thoughtful and authentic representations of Latinos in film. Though it’s important to celebrate these strides, there is still much more to be done, especially off-screen,” said Stephanie Beatriz, best known for her role as ‘Mirabel’ in Disney’s Academy Award-winning film, Encanto. “I’m very excited to partner with McDonald’s to give up-and-coming Latino storytellers the opportunity to accurately reflect the different perspectives that make up the Latino experience in the U.S.”

The contest runs through June 3, 2022.

U.S.-based Latino writers, directors and producers can participate in the Spotlight Dorado short film contest by submitting their screenplays and stories to SpotlightDorado.com. Participation in the contest is free.

Three finalists will be awarded a production budget of $75,000 to bring their short films to life and will receive mentorship from industry leaders, including Beatriz and trailblazing Director Carlos López Estrada, among others. Starting this November, the public will have a chance to vote for their favorite short film to help determine the grand-prize winner. The talented winner will also be given a year-long opportunity to work with McDonald’s in 2023 on future creative initiatives and campaigns, and receive one year of industry-standard creative software subscription services.

“We couldn’t be more honored to create this program for talented Latino creators and filmmakers whose stories are often overlooked,” said Elizabeth Campbell, Senior Director of Cultural Engagement, McDonald’s USA. “Spotlight Dorado is representative of our longstanding commitment to feeding and fostering the Hispanic community while amplifying diverse voices. We look forward to seeing Spotlight Dorado resources help bring some very important stories to life for all to experience.”

Apache is a Dolby-certified facility with a primary focus on color and finishing for TV, film and streaming content with years of experience in an ever changing technical landscape.

Credits:

Advertising Agency: Alma

VP, Executive Creative Director: Jorge Murillo

Executive Creative Director: Christian Liu

Associate Creative Director: Martin DeFerrari

Associate Creative Director: Vanessa Castaneda

Senior Producer: Simon Rubalcava

Production Company: Merman

Director: Damiana Acuña

Executive Producer: Kira Carstensen

Producer: Chris Ruiz

Editorial Company: Cosmo Street Editorial

Editor: Kevin Garcia

Producer: Edwina Lantigua

Executive Producer: Idalia Deshon

Post Production Facility: Apache

Colorist: Quinn Alvarez

Color Assistant: Kevin Sian

Head of Production: Stefanie Schaldenbrand

Executive Producer: LaRue Anderson

Audio Post: Lime Studios

Sound Design: Michael Anastasi

Audio Mixer: Zac Fisher

Audio Assistant: Michael Baron


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