Cutters, Flavor help bring Distillery Project’s Meijer campaign to life

In a continuing effort to share the many ways consumers can shop Meijer, The Distillery Project, with post help from Cutters and Flavor, is launching ‘Stop & Go’, a 15-second spot that shows the many options to traipsing through crowded, potentially germ-incubating, retail environments.  ‘Stop and Go’ takes place in a Meijer’s parking lot. A … Continue reading “Cutters, Flavor help bring Distillery Project’s Meijer campaign to life”

Flavor expands VFX with addition of Flame Artist Michael Anderson

Creative production studio Flavor announces the addition of Michael Anderson to their Chicago staff in the position of Flame Artist. The announcement was made by Flavor’s Executive Producer Neal Cohen. Having risen to the role of Flame Artist with Filmworkers back in 2009, Anderson has been a Senior Flame Artist with Carbon VFX since its … Continue reading “Flavor expands VFX with addition of Flame Artist Michael Anderson”

Flavor creates masterful montage of AICP Post Awards

Flavor created a masterfully designed package highlighting some of the 16 total minutes of original content created for the 2020 AICP Post Awards… all accompanied by a brilliant score by Yessian. Building on the epic legacy of the AICE organization, which officially merged with the AICP in 2018, The AICP Post Awards continue to celebrate the artistry … Continue reading “Flavor creates masterful montage of AICP Post Awards”

Maestro Rob Churchill joins Cutters Studios’ Flavor

The leaders from creative production studio Flavor are very proud to announce the addition of Rob Churchill to their Chicago staff in the position of VFX Director. The announcement was made by Flavor’s Executive Producer, Neal Cohen. According to Churchill and executives from Flavor parent Cutters Studios, this momentous development also involves Churchill as a … Continue reading “Maestro Rob Churchill joins Cutters Studios’ Flavor”

Chicago-made ‘Flavor of Poland’ airs on WTTW

Flavor of Poland, a new culinary travel series about Poland, is currently airing on WTTW Channel 11. The first, full television series to focus exclusively on Poland in the history of American media, the show provides a deeper look into Polish history, culture and culinary heritage. Chicago-based production company Independent Film Factory Inc. — together … Continue reading “Chicago-made ‘Flavor of Poland’ airs on WTTW”

Flavor adds Joshua Studebaker to L.A. staff

Visionary Artist assumes CG Supervisor role to heighten global superpowers The leaders from creative production studio Flavor are very proud to announce the addition of Joshua Studebaker to their Los Angeles staff in the position of CG supervisor. The announcement was made by Executive Producer Darren Jaffe. For more than eight years, Studebaker has been … Continue reading “Flavor adds Joshua Studebaker to L.A. staff”

McDonald’s brings international flavor to U.S.

New Worldwide Favorites campaign brings taste of Spain, Canada, Australia and the Netherlands to U.S.stores Ever wonder what McDonald’s menu is like around the world? C’mon of course you have. Well, now the fast food giant is allowing its customers to sample some of their global menu items. For real. Or as they say in … Continue reading “McDonald’s brings international flavor to U.S.”

Flavor Detroit adds Chadwick Halbritter full-time

Cutters Studios’ design partner welcomes Hollywood-savvy creative visionary to the Motor City mix Cutters Studios and its design / visual arts group, Flavor, are very proud to announce the addition of Creative Director / Designer Chadwick Halbritter to their full-time staff in Detroit. The announcement was made by Cutters Studios Detroit’s Managing Director Kurt Kulas. … Continue reading “Flavor Detroit adds Chadwick Halbritter full-time”

Team Companies history in a groovy video by Flavor

“In an industry driven by creative, how do you tell the story of the business behind that?” Mark Egmon, VP Marketing, the Team Companies   A new branded video for The Team Companies brings life to the history of their wide-ranging business services through a colorful animation featuring paper cutouts created by Flavor. While referencing … Continue reading “Team Companies history in a groovy video by Flavor”

Cutters’ Flavor adds Elliott as third Flame artist

Cutters’ Flavor design division expanded again to 12 with the addition of Flame artist Christopher Elliott, who moved after a 16-month stint at Utopic and a decade at Red Car Chicago, with the title of director of finishing at both.

Flavor has a staff of 12 with Elliott, its third Flame compositor and finishing artist, working alongside Elliott is Flavor’s third Flame composite and finishing artist, working alongside motion graphic and 3D artists.

Trendy new Frasca pizzeria lives up to its hype with a plentitude of flavorful food and wine flights

I like to unearth little gems all on my own, so when there’s when mad talk about a trendy new restaurant, I lose interest and head off in a different direction.

Hence the reason it’s taken me a while to try Frasca, 3358 N. Paulina, the new pizzeria and wine bar in my Roscoe Village ?hood.

I don’t know what I was expecting, but it certainly wasn’t tremendous portions, soul-satisfying flavors and a good wine buzz to go along with it.

It was easily the most stimulating meal I’ve encountered this year.

Trendy new Frasca pizzeria lives up to its hype with a plentitude of flavorful food and wine flights

I like to unearth little gems all on my own, so when there’s when mad talk about a trendy new restaurant, I lose interest and head off in a different direction.

Hence the reason it’s taken me a while to try Frasca, 3358 N. Paulina, the new pizzeria and wine bar in my Roscoe Village ?hood.

I don’t know what I was expecting, but it certainly wasn’t tremendous portions, soul-satisfying flavors and a good wine buzz to go along with it.

It was easily the most stimulating meal I’ve encountered this year.

A world of flavor in Andalous Moroccan’s array of authentic, made-from-scratch, warm dishes

While I’ve enjoyed Moroccan food all over the world, who knew that Chicago’s take on the difficult-to-prepare cuisine could be found at Andalous Moroccan at 3307 N. Clark St.

This cozy storefront is easy to miss because of the many popular haunts surrounding it. That’s why I loved it: Very few crowds and loads of attention from the barely-speaks- English staff.

I’m a big fan of appetizer samples, which allow me to taste several different house favorites. I started out with the incredibly fresh Andalous Combo Deal at $8.50, a total steal.

Ole! Little Village’s Michoacana doles out the
most addictive, intensely flavored carnitas

Ever since I was just a sprout living in the Tennessee mountains, I’ve had really good pork all across the world.

But it wasn’t until I worked on a Latin-themed movie on the South Side that I ran across La Michoacana, 2049 W. Cermak, where their bloody delicious pork threw me straight back into my potbellied childhood.

My dad owned and operated a no-frills BBQ restaurant called Choo-Choo BBQ. Every day he made pound after pound of glorious chopped pork and laced it with his own spicy homemade BBQ sauce.

Ferrara Decks candy aisles with FUNFETTI and Wintergreen Candy Canes

‘Tis the season for candy canes! And, as the world’s top manufacturer of the classic holiday treat, Ferrara offers traditional and innovative flavors to make decorating, celebrating and gifting fun and festive. New to the portfolio is a pair of delicious twists on the red-and-white-striped holiday go-to, courtesy of its iconic BRACH’S brand: FUNFETTI Candy … Continue reading “Ferrara Decks candy aisles with FUNFETTI and Wintergreen Candy Canes”

Reynolds Wrap makes Thanksgiving dog-gone good with Turkey Dogs

Reynolds Wrap, the trusted maker of foil products for over 70 years, has a reputation for redefining the traditional Thanksgiving turkey year after year. After mac & cheese and dessert-inspired turkeys in previous years, the brand is giving this year’s Thanksgiving recipe an all-American spin. Enter Turkey Dogs: a trio of recipes for your bird influenced by three popular … Continue reading “Reynolds Wrap makes Thanksgiving dog-gone good with Turkey Dogs”

Ace Hardware lights up for its annual Thanksgrilling trend

Ace Hardware is lighting up its annual Thanksgrilling trend as the company’s recent survey this Fall season reveals over three-fourths of Americans are either hosting or attending a Thanksgiving gathering this year. As less people (17 percent) plan to quarantine this holiday versus last year (40 percent), Ace is helping customers to think outside the … Continue reading “Ace Hardware lights up for its annual Thanksgrilling trend”

Keebler unveils limited-edition Gingerbread Fudge Stripes cookies

In anticipation of one of the most magical times of the year, the Keebler Elves have crafted new limited-edition Fudge Stripes cookies that feature the distinctive flavor of the holiday season: Gingerbread! Using the same iconic flavor found in gingerbread houses, these special-edition cookies combine scrumptious vanilla fudge and freshly baked gingerbread – perfect for spicing … Continue reading “Keebler unveils limited-edition Gingerbread Fudge Stripes cookies”

Chicago ranks in the top 20 places to have a spook-tacular Halloween

With Halloween just around the corner and total spending projected to reach $10.1 billion this year, the personal-finance website WalletHub today released its 2021’s Best Places for Halloween report and Chicago turned up in the top 20, ranking #6 for availability of chocolate! To help Americans decide where to spend the most spook-tacular time of year without … Continue reading “Chicago ranks in the top 20 places to have a spook-tacular Halloween”

McDonald’s unveils first NFT to celebrate 40th Anniversary of the McRib

McRib season is almost here, and no one is more excited than the superfans that eagerly anticipate its return to McDonald’s menu each year. From DMs asking “when is the McRib coming back?” to creating a locator tool where fellow fans can report McRib sightings, they’ve proven their love for this delicious, yet elusive sandwich. And … Continue reading “McDonald’s unveils first NFT to celebrate 40th Anniversary of the McRib”

Blue Chip repositions Splenda as a wellness brand

A new campaign from agency Blue Chip repositions Splenda as a wellness brand, with the top low-calorie sweetener being the first step toward a healthier lifestyle. Whereas sweeteners have been about restriction for calorie counters, the new Splenda courts wellness conscious consumers who follow food trends and seek balance in eating. Ads target people who … Continue reading “Blue Chip repositions Splenda as a wellness brand”

11 Dollar Bill helps Piggyback create a buzz for Cheeba Chews

11 Dollar Bill ended things on a high note in providing editorial, graphics design and post services for a new social campaign for Cheeba Chews, a maker of bite-size cannabis edibles. Conceived and produced by Piggyback Productions, Denver, the campaign consists of a series of weed-infused cooking videos with Nicole D., star of the TikTok … Continue reading “11 Dollar Bill helps Piggyback create a buzz for Cheeba Chews”

Let’s get saucy – McDonald’s McRib is back for 40-year celebration

McRib fans to the front of the line; the tangy and tantalizing sandwich you’ve been waiting for all year is almost back! The legendary McRib will make its triumphant return to McDonald’s USA menus this fall – you can grab the craveable sandwich beginning Nov. 1 for a limited time at participating restaurants nationwide. The McRib made its debut 40 … Continue reading “Let’s get saucy – McDonald’s McRib is back for 40-year celebration”

Big Drop goes big for Chicago’s first National Non-Alcoholic Beer Day

Big Drop Brewing Co., the world’s first craft brewery dedicated to non-alcoholic beer, is giving away free cases of non-alcoholic beer, Big Drop Pine Trail Pale and Galactic Extra Dark to block party hosts across the Chicagoland area through October. Big Drop has created National NA Beer Day on Saturday, Oct. 2 to showcase the radical innovation in … Continue reading “Big Drop goes big for Chicago’s first National Non-Alcoholic Beer Day”

Fannie May, Chicago’s favorite chocolate now available nationwide

Our Reel 360 office in Hollywood is thrilled at the news that Fannie May, the premium confectionery brand born in Chicago in 1920, is launching a new Direct-to-Consumer website so everyone across the country can experience Fannie May’s unparalleled confections that are crafted with love, passion, and the very best ingredients. On the new fanniemay.com, consumers can … Continue reading “Fannie May, Chicago’s favorite chocolate now available nationwide”

The General Insurance launches new ad campaign from Highdive

The General Insurance launched its new ad campaign after announcing a brand refresh back in February of this year. They addressed brand perception barriers by tackling the issue head on, acknowledging that misperceptions were driven largely by how consumers viewed previous ads.  This time around, The General is continuing to evolve the brand with the … Continue reading “The General Insurance launches new ad campaign from Highdive”

The Distillery Project says ‘Get Real’ in Fresh Thyme Market campaign

Independent, creative and strategic agency The Distillery Project has created a new marketing campaign for Midwestern full-service specialty retailer Fresh Thyme Market that urges shoppers to “Get Real” and find more authentic, healthy and affordable ways to make living better a reality.   Fresh Thyme Market focuses on value-priced fresh, healthy, natural and organic offerings. Stepping into a … Continue reading “The Distillery Project says ‘Get Real’ in Fresh Thyme Market campaign”

This Halloween, Tasty Human cat treats are on the menu

This Halloween season, the TEMPTATIONS brand is sinking their claws into the age-old idea that if our feline friends were bigger, like their lion and tiger relatives, they might just try to sneak a bite of their owners. To satisfy the big cat inside every little kitty– and spare their owners from those carnivorous cravings, … Continue reading “This Halloween, Tasty Human cat treats are on the menu”

House of Suntory Whisky releases Yamazaki 55 at $60k per bottle

In the much anticipated first-ever global release of the Yamazaki 55, the House of Suntory pays tribute to the passage of time and the legacy of the founding family of Japanese whisky. Bottled in 2020, Yamazaki 55 – the House of Suntory’s oldest release in its history – celebrates the Japanese “Showa” era of the … Continue reading “House of Suntory Whisky releases Yamazaki 55 at $60k per bottle”

Mars Wrigley aerated gummies STARBURST Airs

STARBURST announced its latest innovation, STARBURST Airs – a next generation aerated gummi candy that will begin hitting shelves this fall. Different from your typical gummi candy, STARBURST Airs feature a new, inflated texture resulting in a bouncy gummi with all the flavor of the STARBURST you know and love. They are where original STARBURST candy meets … Continue reading “Mars Wrigley aerated gummies STARBURST Airs”

Marie-Alice ‘Lisa’ Armand joins Third Street as director of Client Success

Former CP+B advertising executive Marie-Alice ‘Lisa’ Armand has joined Third Street as the Chicago Attention Agency’s director of Client Success. A 15-year veteran of account management, most notably at CP+B, Lisa has returned to agency life from a successful real estate career. In this newly formed role, she will ensure relationships are strong and strategies … Continue reading “Marie-Alice ‘Lisa’ Armand joins Third Street as director of Client Success”

Multi-media production studio Taylor James takes on Sonia Reps

Multi-media production studio Taylor James is now represented by Sonia Blum of Sonia Reps in the Midwest. This marks the latest partnership for Taylor James, established innovators in CGI, VFX, automotive and future technology. The addition of Taylor James rounds out Sonia Reps’ robust offering of VFX companies to the Midwest market.   “I’m excited … Continue reading “Multi-media production studio Taylor James takes on Sonia Reps”

The Saweetie Meal is arriving at McDonald’s nationwide

Time to round up all your best friends and head to McDonald’s for The Saweetie Meal, arriving in U.S. restaurants nationwide starting today! Served in fresh Saweetie-themed packaging, the hip-hop hitmaker’s signature order features a Big Mac, 4-piece Chicken McNuggets, medium World Famous Fries, a medium Sprite, Tangy BBQ Sauce and “Saweetie ‘N Sour” sauce … Continue reading “The Saweetie Meal is arriving at McDonald’s nationwide”

Newly renovated FACETS will reopen to in-person programming Sept 17

FACETS has announced it will return to presenting in-person programming on Friday, September 17 while simultaneously screening virtual cinema.  Since FACETS suspended its in-person screenings in March 2020 due to the COVID-19 pandemic and transitioned to online film programming, select areas within the venue have changed their function and/or have been upgraded to reintroduce it as a dynamic … Continue reading “Newly renovated FACETS will reopen to in-person programming Sept 17”

Mars Wrigley treats fans to limited-edition SKITTLES for Halloween

New limited-edition SKITTLES Shriekers are hitting shelves nationwide, shocking taste buds around the country with a frightfully sour flavor. Hidden inside each pack of Shriekers are super-sour SKITTLES that appear to look like the rest yet bring an unpredictable punch of sour flavor to make even the most fearless candy fan quite literally shriek. Just … Continue reading “Mars Wrigley treats fans to limited-edition SKITTLES for Halloween”

Explore produces direct-to-brand creative for ‘We Can Help’

Creative production company Explore recently produced a commercial campaign for 1st Source Bank which aired during the 2021 Olympic Games, broadcast on the NBC network from Tokyo, Japan.  The spots were unique because they were contracted directly between the production company and the brand, but still exhibited an agency-level feel from both messaging, creativity, and … Continue reading “Explore produces direct-to-brand creative for ‘We Can Help’”

Cramer-Krasselt tells story of South Side landscapers in work for ECHO USA

A Mexican family of landscapers is at the heart of Cramer-Krasselt’s newest work for power tool company, ECHO USA. The agency says it’s the second installment in a series of storytelling-focused videos that bring the stories of professional landscapers to life.  In “Made In America,” C-K focuses on the story of the Diaz Group, a … Continue reading “Cramer-Krasselt tells story of South Side landscapers in work for ECHO USA”

Kanye’s mother, Donda West, is celebrated in new book

On the week of the Kanye West ‘DONDA’ album release comes a new book, Donda’s Rules: The Scholarly Documents of Dr. Donda West (Mother of Kanye West). The book delivers Dr. West’s philosophy as a professor, writer, world traveler, and mother of Kanye West.  Edited by Chicago State University professor Garrard McClendon, Donda’s Rules highlights 70 tips on how to write creatively. Donda West said … Continue reading “Kanye’s mother, Donda West, is celebrated in new book”

Mars Wrigley develops QueeR Codes during Pride Month

To celebrate and support the LGBTQ+ community SKITTLES is teaming up with critically acclaimed historian, author, educator and influencer, Blair Imani, to promote LGBTQ+ visibility, spotlighting artists, influencers and creators through the SKITTLES QueeR Codes program in cities across the U.S. and at SKITTLESQueerCodes.com. The program includes partnerships with four LGBTQ+ artists across the country who … Continue reading “Mars Wrigley develops QueeR Codes during Pride Month”

Keebler+Girl Scouts= ice cream cones dipped in thin mints

A favorite summertime treat is about to get even sweeter and the staff at Reel Chicago is totally on board for this idea. Keebler teamed up with Girl Scouts of the USA to introduce the brand’s first-ever flavored fudge-dipped ice cream cone: Keebler Girl Scout Thin Mints Dipped Cones. The cones feature custom dark chocolate and … Continue reading “Keebler+Girl Scouts= ice cream cones dipped in thin mints”

Catalina Snacks Keto-friendly cereals uses Gopuff delivery

Catalina Crunch, America’s fastest growing keto-friendly cereal and snack brand, announced a partnership with Gopuff, the go-to platform for consumers’ everyday needs, to offer its Keto-Friendly Cereals to customers throughout a number of select cities including Chicago, Dallas, Austin and Minneapolis/St. Paul. Now, customers can order the brand’s four most popular flavors – Cinnamon Toast, … Continue reading “Catalina Snacks Keto-friendly cereals uses Gopuff delivery”

U.S. Postal Service celebrates America’s love of coffee

In case you aren’t aware of the importance of coffee… The U.S. Postal Service is celebrating America’s love of coffee today with the issuance of four new stamps. Whether milky, dark as night, sweetened, flavored or highly concentrated, many coffee drinks have one thing in common — they begin with espresso. This booklet of 20 … Continue reading “U.S. Postal Service celebrates America’s love of coffee”

Two new adam&eveDDB spots for Temptations

We all know that over time, owners start to look like their pets. And with special moments lasting longer with Creamy Purrrr-ee…this could get out of hand! Creamy Purrrr-ee is a new irresistible treat for cats and a means to create spontaneous moments of enhanced bonding with your furry friend. To highlight this, adam&eveDDB created a … Continue reading “Two new adam&eveDDB spots for Temptations”

Ballast Point announces: Big Gus and Wee Gus

Celebrating 25 years of craft beer innovation in San Diego, Ballast Point is pleased to announce the addition of two new offerings to its year-round portfolio: Big Gus and Wee Gus. Clearly different from anything Ballast Point has released before, the crystal-clear duo — a R&D hoppy lager and a clear hazy IPA — mark the … Continue reading “Ballast Point announces: Big Gus and Wee Gus”

New Fantastic Four fan film is faaaaantastic

Writer, producer, and Chicagoan Harry Bauer has found a way to exhibit his creativity in a series of short fan films based on The Fantastic Four comic books. As we all know, comic book fans are passionate about their characters. With the huge growth of film festivals dedicated to fan films such as the GeekFest, … Continue reading “New Fantastic Four fan film is faaaaantastic”

McDonald’s shakes things up with the Shamrock Season

Sooooo, you’re bumming from a crappy Feb 14, don’t despair. Screw a heart-shaped box of chocolates. Feb 15. marks the day that McDonald’s brings back Shamrock Shake Season to make you feel like spring has sprung. Kinda nice too, given the cold hitting Chicago right now.   Shamrock fans, can join the Golden Arches in … Continue reading “McDonald’s shakes things up with the Shamrock Season”

Steeves and Cutters on the making of before/during/after

While many people dream of assembling a Who’s Who list of premier talents to help them tell their personal story on the big screen, highly accomplished actor turned screenwriter and producer Finnerty Steeves (Orange is the New Black) has brilliantly brought this widely cherished dream to Technicolor reality with Steeves’ independent dramedy feature, before/during/after. On the heels … Continue reading “Steeves and Cutters on the making of before/during/after”

Cooper’s Coffee is growing a network of good taste

The staff at Reel Chicago and Reel 360 are hooked on Cooper’s Gourmet Coffee and Cooper’s is offering our readers an exclusive 40% discount! Cooper’s Gourmet Coffee helps javaficionados satisfy their taste for joe while saving money. Besides offering a global selection of beans that are roasted on demand, the company boasts a referral program … Continue reading “Cooper’s Coffee is growing a network of good taste”

The Distillery Project uses American ingenuity on Presto

The Distillery Project (TDP) has created advertising campaigns for two national Presto Industries products. Spots for the innovative Stuffler Stuffed Waffle Maker and the Dorothy Rapid Cold Brewer launch this week and run through the holiday season. This is TDP’s first work for Presto, after winning a pitch in August of 2019, and the brand’s first campaign … Continue reading “The Distillery Project uses American ingenuity on Presto”

Affy Tapple + Phase Three Brewing = Affy Tapple Beer

Chicago-area Phase Three Brewing Company and Affy Tapple announced this week that they have joined forces to create a new craft beer, A Bushel of Apples. The beer harnesses the flavor of an Affy Tapple Original Peanut Caramel Apple, offering an inventive way for craft beer and Affy Tapple fans alike to enjoy the taste of this classic fall … Continue reading “Affy Tapple + Phase Three Brewing = Affy Tapple Beer”

McDonald’s sweetens up breakfast with McCafé Bakery

Wake up and smell the…cinnamon rolls! For nearly five decades, McDonald’s is sharing some sweet news to give fans even more ways to experience the breakfast they love at McDonald’s with the new McCafé Bakery lineup.  Beginning Wednesday, October 28, customers can enjoy a new Apple Fritter, Blueberry Muffin or Cinnamon Roll at breakfast time … Continue reading “McDonald’s sweetens up breakfast with McCafé Bakery”

McDonald’s introduces McFlurry birthday suit

2020 birthday parties canceled? Not so fast! The McFlurry is turning 25, and since the best part of celebrating at home is wearing whatever you want, McDonald’s is inviting fans to join the festivities by introducing the McFlurry 25th B-Day Suit… you heard that right! For 25 years, the McFlurry has been sweetening moments big and small. … Continue reading “McDonald’s introduces McFlurry birthday suit”

Craig Duncan takes on role of President of Cutters Studios

Cutters Studios’ Managing Director and Partner Craig Duncan has been promoted to the position of President. As announced by CEO Tim McGuire, in addition to his responsibilities as President, Duncan will continue to fulfill his duties as Managing Director. Well known in the creative industry as a premier editor himself, Tim McGuire launched Cutters as … Continue reading “Craig Duncan takes on role of President of Cutters Studios”

Quriosity’s Michael Maes creates explosive Frito Lay spot

Partnering with The Mill for VFX, Quriosity’s Michael Maes delivers a spot with action-movie excitement, playing like a trailer for an Oscar-winning movie. Quriosity Productions director Michael Maes’ new Frito Lay Cheddar Jalapeno Spot is far from cheesy and packs a fiery punch. In this spot, the elements of the new chip flavor don’t just … Continue reading “Quriosity’s Michael Maes creates explosive Frito Lay spot”

Woodford Reserve launches ‘Spectacle for the Senses’

Created for the Kentucky Derby, of which Woodford is the presenting sponsor, the campaign highlights the 200+ different flavor notes in the bourbon. Woodford Reserve is more than a spirit. It’s a spectacle. This sentiment is the driving force behind Woodford Reserve’s new campaign “Spectacle for the Senses.” Developed as the first platform launch between … Continue reading “Woodford Reserve launches ‘Spectacle for the Senses’”

MiraLAX unveils ‘Gutlightenment’ campaign by BBDO

MiraLAX releases its new campaign, ‘Gutlightenment’, aimed at modernizing the brand and breaking through the category to reposition MiraLAX in a broader physical and emotional context. The brand defies conventions by leaning into the feelings of irritability and frustration that arise from occasional constipation, helping consumers see gut health in a whole new light. Through … Continue reading “MiraLAX unveils ‘Gutlightenment’ campaign by BBDO”

Cutters Studio releases indie feature “before/during/after”

The leaders of international creative company Cutters Studios join their fellow filmmakers in celebrating the World Premiere for indie narrative feature before/during/after as part of the ninth annual Greenpoint Film Festival. To safely create new experiences uniting film lovers in controlled, VIP entertainment environments, this year’s Festival will be staged as a drive-in. Hosted by Broadway Stages … Continue reading “Cutters Studio releases indie feature “before/during/after””

Babybel and Havas launch “Join the Goodness” campaign

The Havas 360 campaign includes new action-packed ad spot aimed at inspiring consumers to ‘Join the Goodness’ through better eating habits and a more balanced diet. Beloved global snack brand, Babybel—known for its iconic red wax, playful eating experience and bite-sized natural cheesy goodness—is launching a new campaign with the mission of inspiring consumers to Join … Continue reading “Babybel and Havas launch “Join the Goodness” campaign”

SweeTARTS Celebrates Wonder Woman 1984

SweeTARTS Celebrates Wonder Woman 1984 Partnership with Exclusive Candy Dispenser for Brand’s Limited-Edition Golden Ropes. Fans can score an exclusive ‘Golden Ropes Holder’ created by the film’s award-winning costume designer. SweeTARTS, the iconic candy brand that believes in being more than one thing, has joined forces with the Warner Bros. Pictures’ new action adventure Wonder Woman … Continue reading “SweeTARTS Celebrates Wonder Woman 1984”

Chicago’s Two Sides launches ‘Love Paper’ Campaign

Two Sides North American ‘Love Paper’ campaign says ‘go green, go paperless’ is not always the way to go. Two Sides North America today announced the launch of Love Paper, a new campaign designed to raise consumer awareness of the unique and inherently sustainable characteristics of print, paper and paper-based packaging. The centerpiece of the campaign is … Continue reading “Chicago’s Two Sides launches ‘Love Paper’ Campaign”

SKITTLES celebrates Pride Month with Pride Packs

For the month of June, SKITTLES has given up its signature rainbow by removing the iconic colorful branding to celebrate the LGBTQ+ community and highlight that during Pride, only #OneRainbow matters. For the first time in the U.S., the brand is releasing limited-edition SKITTLES Pride Packs. The packs feature a colorless design with colorless candies … Continue reading “SKITTLES celebrates Pride Month with Pride Packs”

Glad, FCB thank sanitation workers in new campaign

Aside from Oscar the Grouch, who would have thought that one day, taking out the trash would be the best time of your day? Many people are now using this time as a new form of entertainment – even as an opportunity to dress up. So, as a brand that exists to keep people Glad  by bringing … Continue reading “Glad, FCB thank sanitation workers in new campaign”

At Cinespace and beyond. Who’s working today.

Over the past week it’s safe to say that the Illinois film community is doing their best to ensure that their employees are safe during this unfortunate time. In light of worldwide health concerns about the impact from the COVID-19 virus, many have postponed production until further notice. Starting Monday, Cinespace will close the secondary … Continue reading “At Cinespace and beyond. Who’s working today.”

AICP Midwest lists all who are open for business

Reel Chicago supports all efforts of those who are working, boots on the ground, to service their clients during these most difficult times. Below is a list of AICP Midwest members who are open for business, supplied by Lisa Massuer, AICP Midwest President. FROM AICP MIDWEST  Collectively, the National AICP community has been working to … Continue reading “AICP Midwest lists all who are open for business”

‘Stand!’ makes US Premiere at Chicago Jewish Film Fest

Canadian playwright Danny Schur’s musical, Strike!, was doing just fine until film director Robert Adetuyi got his hands on it. An up-tempo depiction of a love story that takes place during the 1919 Winnipeg General Strike, the award-winning performance had established itself as a Canadian favorite after premiering in 2005. Now, Strike! has been turned … Continue reading “‘Stand!’ makes US Premiere at Chicago Jewish Film Fest”

Bow + Arrow helps Trickshooter Social Club come alive

Bow + Arrow Films director Ted Lega combined live rock-n-roll with mesmerizing drama to create a retro-flavored video for “If I Could,” a new single by Trickshooter Social Club. In the aesthetic of early MTV, the video turns the music into a backdrop for a story about a girl. Filmed at Chicago’s Harlem Avenue Lounge, … Continue reading “Bow + Arrow helps Trickshooter Social Club come alive”

2019 Camp Kuleshov Winners

Optimus’ Kathryn Schade, Cutters’ Magdalena Hernandez, Another Country’s Logan Vines take first places in Graphics, Editorial, and Sound Design Camp Kuleshov, AICP’s annual trailer competition for assistants and junior-level employees at member companies, challenges entrants with re-imagining or reworking films by creating new trailers that cast the movie in a different genre than originally released. … Continue reading “2019 Camp Kuleshov Winners”

FCB Chicago sends Tennessee Apple through infinity

Jack Daniel’s spot encourages whiskey drinkers to enjoy sweet new flavor with bold confidence FCB Chicago helped launch Tennessee Apple with a rocking trip through infinity. According to an agency press release, the sweet new Jack Daniel’s variety garnered an “overwhelmingly positive” reception when it landed on shelves around the nation earlier this month. Moving … Continue reading “FCB Chicago sends Tennessee Apple through infinity”

Daily Planet goes roller disco for City Pop Cola

Pastel-flavored groove turns laundromat into multi-generational dance party for Marz Brewing’s cane sugar soda Daily Planet Productions recently wrapped a visually driven commercial for craft soda City Pop Cola. It’s a fun and colorful spot, bringing a disco-drenched feeling of fantasy to the nighttime customers of a drab laundromat, climaxing in a roller skating party. … Continue reading “Daily Planet goes roller disco for City Pop Cola”

The universal appeal of ‘See The Light’

Chicago actor Veronica Dillard explains how a tragedy can bring hope to any “age, race, or gender” Chicago-produced short film See the Light will make its Windy City debut during the Women Behind the Lens program at the Chicago South Side Film Festival this Saturday. Recently awarded Best Inspirational Film at the Anaheim Film Festival, … Continue reading “The universal appeal of ‘See The Light’”

Hornitos & Chicago Ideas $10K “Elevator Pitch” contest

Entrepreneurs can win big bucks by convincing judges that they’ve got “a shot worth taking” Hornitos Tequila and Chicago Ideas are giving entrepreneurs a shot at turning their aspirations into reality. As part of 2019 Chicago Ideas Week, the premium tequila brand and the innovator platform will host A Shot Worth Taking Elevator Pitch Contest … Continue reading “Hornitos & Chicago Ideas $10K “Elevator Pitch” contest”

NFL’s Prescott, Barkley are “Champions of Chunky”

The NFL season is upon us and so are campaigns featuring NFL stars. Leo Burnett has teamed with Optimus to create Campbell’s Chunky soup’s gridiron effort, called “Champions of Chunky.” The official soup sponsor of the NFL’s spot, directed by Caviar’s Jonathan Krisel, features Dallas Cowboy QB Dak Prescott and New York Giants RB Saquon … Continue reading “NFL’s Prescott, Barkley are “Champions of Chunky””

‘Bleed American’ captures youth in the Midwest

Indy director Tre Manchester brings authentic regional flavor to a universal reality Bleed American is a coming-of-age tale that puts separate socioeconomic classes into a common frame. Inspired by director Tre Manchester’s memories of growing up in Northwest Indiana, it brings Midwestern flavor to a universal reality. “In my hometown, upper class kids would throw … Continue reading “‘Bleed American’ captures youth in the Midwest”

Cutters signs new East & West Coast representation

Bobby Rowe and Sean C. Sullivan are the new faces in New York and LA, Collective Management remains in the Midwest The principals of international creative company Cutters Studios are very proud to announce the immediate appointment of highly accomplished industry professionals Bobby Rowe and Sean C. Sullivan as the firm’s new representatives on the … Continue reading “Cutters signs new East & West Coast representation”

McGarry helps Oscar Mayer debut Ice Dog Sandwich

The cold-cut giant will offer samples of its new treat while rolling through Manhattan in the Wienermobile Fueled by gastronomic inspiration (and a little bit of provocation) from recent developments in condiment-flavored frozen deserts, Oscar Mayer has announced that it will debut a cold and robust new treat, the Ice Dog Sandwich, in August. Partnering … Continue reading “McGarry helps Oscar Mayer debut Ice Dog Sandwich”

Jeremy Renner stars in Jeep campaign by HighDive

I did not know Hawkeye could sing. Avengers, Mission Impossible and Bourne star, Jeremy Renner, is now not only featured on screen in a new Jeep brand television campaign that but in the audio as well as all three spots use the actor’s music tracks. Thanks to Chicago boutique agency HighDive, I now know different. … Continue reading “Jeremy Renner stars in Jeep campaign by HighDive”

A sneak peek at Billy Dec’s ‘Food. Roots. Philippines.’

Chicago’s award-winning restaurateur and media personality films a quest for family and food in Southeast Asia Billy Dec’s Food. Roots. Philippines. explores an ancient recipe for success on the other side of the world. Currently in post-production, the PBS project is a journey into the country, culture, and cuisine of his ancestors. The Southeast Asian … Continue reading “A sneak peek at Billy Dec’s ‘Food. Roots. Philippines.’”

SRW named agency of record for Calbee

Chicago shop scores with the creator of Harvest Snaps brand snacks Calbee North America, creators of deliciously crunchy popular Harvest Snaps brand, has named Chicago-based SRW agency of record for their North America division. The company’s extensive variety of Harvest Snaps are made with the highest quality ingredients and feature a huge variety of flavors, … Continue reading “SRW named agency of record for Calbee”

Tandem helps Home Chef tout new hashtag

The Chicago-based production company captured tasty cuisine and smiling customers for a new campaign about ‘#DinnerTonight’ Chicago-based Tandem Inc. filmed nearly a hundred setups in two days while completing a series of spots for Home Chef’s new #DinnerTonight campaign. Created by the meal kit and food delivery company’s in-house marketing team, the campaign features an … Continue reading “Tandem helps Home Chef tout new hashtag”

UNLTD. helps McD’s and Uber launch a tasty service

“Delivering Happy” combined a pair of globally recognized brands that offered a chance to create a fun spot, and fun it is Last night, May 15, on primetime television, McDonald’s in partnership with Uber Eats released Delivering Happy, a national TV and digital ad campaign. The campaign promotes the new McDelivery with Uber Eats service, … Continue reading “UNLTD. helps McD’s and Uber launch a tasty service”

Cutters promotes a pair in Chicago

The editing and post-production studio moves Heather Richardson to Executive Producer, Patrick Casey to Head of Production Cutters Studios Managing Director and Partner Craig Duncan today announced the promotion of Heather Richardson to Executive Producer, and the promotion of Patrick Casey to Head of Production. Both Cutters Chicago leadership appointments are effective immediately. According to … Continue reading “Cutters promotes a pair in Chicago”

AICP announces Camp Kuleshov winners

Cosmo Street’s George Irizarry, Heard City’s Tom Morris and Flavor’s Andrew Becker win “Lev” honors AICP has announced the winners of the Lev Awards, the grand prizes in its annual Camp Kuleshov genre-swapping competition for assistants. Held last fall in five chapters across the country, the Lev — named for Russian film theorist Lev Kuleshov … Continue reading “AICP announces Camp Kuleshov winners”

MillerCoors & Energy BBDO sparkle with new drink

The new line of 120-calorie sparkling cocktails from MillerCoors, began hitting shelves this week This week MillerCoors introduces a new sparkling cocktail beverage to market called “Cape Line”—a delicious full-flavored beverage that is low in calories and has zero artificial additives. The 120-calorie cocktails, which aim to appeal to consumers who seek bold flavors with … Continue reading “MillerCoors & Energy BBDO sparkle with new drink”

McD’s “Shake Sauce” is a sweet new way to dip

Besides enjoying the tasty trio of accouterments, McDonald’s customers have also been helping to promote them online McDonald’s has combined menu innovation with customer dedication to create three new dipping condiments that diners have been craving for years Beginning April 1, Chocolate, Vanilla, and Strawberry “Shake Sauce” is available at every McDonald’s restaurant in generous … Continue reading “McD’s “Shake Sauce” is a sweet new way to dip”

Havas Chicago adds purpose to its black coffee

An experiential coffee shop meets cultural conversation in Havas’ latest lobby installment (donuts included) Coffee is a piping hot vehicle that can showcase what many black people experience, and have experienced, in corporate America. The Havas Chicago team is at it again. Having become known for their amazing and provocative lobby installations tying into noteworthy … Continue reading “Havas Chicago adds purpose to its black coffee”

Chance and Backstreet Boys drop hot Doritos spot

#NowItsHot Doritos campaign kicks off with the hip-hop and pop superstars remixing “I Want It That Way” Well, at least something is hot during these ridiculously cold Chicago days. The Super Bowl is only days away and brands are now dropping their multi-million dollar spots all over the place. Here, we have Doritos, after previewing … Continue reading “Chance and Backstreet Boys drop hot Doritos spot”

Hidden Valley’s campaign of love from mcgarrybowen

360 campaign featured a level of irreverence that enticed Zach Braff to come on board as narrator and director Hidden Valley Ranch’s new campaign “You Either Love It or You Really Love It,” which rolls out this week, is an exciting shift for Hidden Valley Ranch, as they celebrate the love consumers have for their … Continue reading “Hidden Valley’s campaign of love from mcgarrybowen”

Flamin’ Hot Doritos ‘collabs’ with Chance & Backstreet

Goodby Silverstein creates an all-star ensemble to introduce new spicy nacho flavor during the Super Bowl According to PepsiCo’s Doritos new Flamin’ Hot Nachos, the Super Bowl is going to be hot. How hot you say? Really hot as the marquee chip is bringing together Chicago’s Chance the Rapper and iconic boy band, The Backstreet … Continue reading “Flamin’ Hot Doritos ‘collabs’ with Chance & Backstreet”

Cutters opens full-force studio in Kansas City

The expanding production and post company adds a trio of highly specialized suites in the city’s Crossroads Arts District Back in August, 2017, the principals of international creative company Cutters Studios announced the opening of a satellite studio in Kansas City. Resulting in high profile collaborations for numerous brands including Dairy Queen, Gatorade, Big O … Continue reading “Cutters opens full-force studio in Kansas City”

Cutters New York hires editor Alison Grasso

Versatile, award-winning pro brings post, radio, on-camera, voiceover, and production expertise to the Big Apple boutique Cutters Studios welcomes the highly accomplished commercial editor Alison Grasso to its New York staff, effective immediately. Well known as a staff editor for Crew Cuts in New York, Grasso started her commercial career with the company immediately upon … Continue reading “Cutters New York hires editor Alison Grasso”

Dictionary promotes Cody McGuire, adds Joe Kirkendall

The integrated house adds a pair of Senior Producers who have completed projects of all sizes for dozens of top tier brands (Chicago — 3 October 2018) Dictionary Films U.S. managing director Chris Rossiter today announced the promotion of Cody McGuire to senior producer and the addition of senior producer Joe Kirkendall to the company’s … Continue reading “Dictionary promotes Cody McGuire, adds Joe Kirkendall”

Director Brett Froomer launches French Butter Films

Aiming to create a new approach to food, beverage and restaurant brands, the company taps agency veteran Ivo Knezevic as Executive Producer. (Los Angeles, Chicago — 25 September 2018) Director Brett Froomer is cooking up something new, and the recipe sounds scrumptious. He’s taking the discerning eye and narrative chops of a seasoned photographer, director … Continue reading “Director Brett Froomer launches French Butter Films”

Cutters helps ‘Chasing The Blues’ earn theatrical release

With editorial, VFX, and sound support from Cutters Studios, Director Scott Smith’s award-winning film hits the big screen October 5   (Chicago — 25 September 2018) Thanks to distributor Ammo Content, Fulton Market Films’ Chasing The Blues will launch a U.S. theatrical debut on October 5. The run begins in LA, Phoenix, Portland, Columbus, Philadelphia, … Continue reading “Cutters helps ‘Chasing The Blues’ earn theatrical release”

Calabash, Starkist go bold with Candace Cameron

“The incredibly talented Calabash team makes Charlie the Tuna the larger-than-life character he deserves to be.” Quench GCD John Gilbert (Chicago — 13 September 2018) Looking to go “bolder,” Calabash once again teamed with agency Quench, Harrisburg, PA, to create the latest 2-spot campaign for Starkist. Reuniting beloved icon Charlie the Tuna with actress Candace … Continue reading “Calabash, Starkist go bold with Candace Cameron”

Cutters Studios promotes Marian Oliver to Editor

“We fell for Marian long ago when she was assisting Chris Claeys (and snickering along with our antics in the back of his edit suite)” —Per Jacobson, The Distillery Project   Cutters Studios is very proud to announce the promotion of Marian Oliver to editor. The announcement was made by managing director/partner Craig Duncan and … Continue reading “Cutters Studios promotes Marian Oliver to Editor”

We Are Unlimited’s hilarious new campaign for McD’s

Everyone’s favorite grandma returns with an encore that is Sweet N’ Spicy, just like her (Chicago — 27 August 20-18) McDonald’s and We Are Unlimited today launched a new campaign featuring Marianne, the McDonald’s Buttermilk Crispy Tender-lovin’ Grandma, who dishes out saucy advice while describing her affection for McDonald’s new Sweet N’ Spicy Honey BBQ … Continue reading “We Are Unlimited’s hilarious new campaign for McD’s”

New doc helps brewery say “F*** Your Hair” to Trump

After taking offense at President Trump’s comments about Mexican immigrants, a Chicago beer maker brews up a protest Chicago production company One City Films has bottled the essence of American politics into a new film about cultural dignity, First Amendment rights, and beer. F*** Your Hair: The Latin-Owned Brewery that Dumped Trump tells the tale … Continue reading “New doc helps brewery say “F*** Your Hair” to Trump”

Cutters Studios welcomes editor Livio Sanchez

Virtual reality storytelling pioneer and internationally-acclaimed editor Livio Sanchez joins Cutters Studios New York location   (New York — 20 July 2018) – Cutters Studios is very proud to announce the addition of internationally-acclaimed editor Livio Sanchez to its New York staff, effective immediately. The announcement was made by New York Executive Producer Elizabeth Krajewski. … Continue reading “Cutters Studios welcomes editor Livio Sanchez”

Chili’s names O’Keefe Reinhard & Paul Agency of Record

(Chicago — 4 May 2018) Chili’s Grill & Bar, a leading casual dining restaurant brand owned by Brinker International, Inc. (NYSE:EAT), has named O’Keefe Reinhard & Paul its agency of record. The move follows the success of recent marketing initiatives launched by Chili’s and solidifies their relationship with OKRP, which started on a project basis … Continue reading “Chili’s names O’Keefe Reinhard & Paul Agency of Record”

mcgarrybowen spot for Hidden Valley Ranch is a BFD

A new spot for Hidden Valley Ranch by the Chicago office of mcgarrybowen flirts with the prospect of a cussword before pulling a switcheroo kinda thing. Family Shaker describes how food tastes awesome when it is sprinkled with the Original Ranch Seasoning Shaker, a handy new product that dispenses the classic flavor of Hidden Valley … Continue reading “mcgarrybowen spot for Hidden Valley Ranch is a BFD”

Latest eye catching new work — 4.16.18

For your viewing pleasure, here’s a collection of spots and trailers that are currently holding Reel Chicago’s attention.   Blue Bunny Agency: FCB Chicago “Bye Bye britches!” FCB’s latest for Blue Bunny ice cream (a recent account win that we reported on last year) features the tagline, “Give into the bunny” and boasts just the … Continue reading “Latest eye catching new work — 4.16.18”

Busy week of account moves led by FCB & GE Appliances

FCB “gets cooking” with GE Appliances Louisville, KY-based GE Appliances has chosen FCB Chicago as its creative AOR to handle advertising, digital, social and shopper marketing. The agency beat out incumbent BBDO, Ogilvy & Mather, McCann and MullenLowe in a competitive review that began last November, just 18 months after Chinese manufacturer Haier bought the … Continue reading “Busy week of account moves led by FCB & GE Appliances”

Laughlin Constable goes “Bucks” wild

A new, retro-flavored, funk-inspired campaign from Laughlin Constable’s in-house production company, Hive, should have Milwaukee Bucks fans cheering and dancing in their arm chairs. With energetic editing, existing footage, and a bouncy, in-your-face, Samuel Jackson style voice-over (Eddie Faura), the work helps the team make a convincing case that they are set to revisit the … Continue reading “Laughlin Constable goes “Bucks” wild”

Leo B launches first spot for new Serta campaign

Leo Burnett’s first commercial for Serta’s new campaign uses Monty Python styled humor to make an effective selling point. Titled, Rick Blomquist, the spot relies on the narration of a very proper sounding Englishman who talks in an excellent John Cleese kind of way. With an undertone of authority, the voiceover helps set up a … Continue reading “Leo B launches first spot for new Serta campaign”

“What’s On Tap” is all about the beer, and more

Kinzie Street Studio’s upcoming weekly series What’s On Tap adds a most essential ingredient to the food and travel show menu: beer. Lots and lots of beer. “Serving up stories about people who make beer, people who serve beer and people who drink beer,” the work-in-progress will be a thirst-quenching, host-driven trip through bars and … Continue reading ““What’s On Tap” is all about the beer, and more”

Minnie Driver voices new spot for Lexus by Team One

After completing two tours of duty with Lexus, I can say that Lexus is not easy to work on: the brand constantly challenges its agencies to deliver campaigns that exceed the expected. That said, Team One has been doing an outstanding job responding to the call by also challenging the brand and delivering creative work … Continue reading “Minnie Driver voices new spot for Lexus by Team One”

FCB named AOR for Blue Bunny Ice Cream

Well, here’s a scoop. Or two, depending how you like your ice cream. FCB Chicago is now in the ice cream business after being appointed agency of record for the largest privately held, family-owned manufacturer of the frozen treat in the United States. The agency has been tapped for creative duties for Blue Bunny ice … Continue reading “FCB named AOR for Blue Bunny Ice Cream”

SNL, OKRP, Ora Interactive and Starburst in the news

Live from the Museum of Broadcast Communications it’s The SNL Experience!

According to The Chicago Tribune, a major, 500-artifact exhibit, chronicling the four-plus decades of NBC’s late-night topical humor sketch series, is coming to the Museum of Broadcast Communications in October.

The Museum’s founder, Bruce DuMont says the exhibit will change the dynamics of the museum. “It’s a grab for the gold ring. I think it’s going to dramatically change the museum for the better. We’re very excited about it. There’s going to be more attention, more traffic, more buzz about the things we do here.”

Beginning Oct. 21, the show is slated to run for 14 months at the North State Street museum that is celebrating its 35th anniversary but has struggled to draw visitors and get on sound financial footing.

Optimus trolls Chicagoans with Heinz “Dog Sauce”

There’s a scene in Dirty Harry where Clint Eastwood berates his partner for doing the sin of sins — putting ketchup on his hotdog.

“Nobody puts ketchup on a hotdog,” is a truism shared by every true hotdog-eating, Cubs and Whitesox loving/hating Chicagoan.

But what about “Dog Sauce?”

Just in time for #NationalHotDogDay, Heinz has unveiled a Dog Sauce exclusively for Chicagoans.

Ingredients of the Dog Sauce include red ripe tomatoes, vinegar, sugar, salt, and a blend of spices and flavorings.

Yeah… Ketchup. Suckas.

Radha Mitchell toplines “The World Without You”

Chicago-based SB Productions announces Radha Mitchell (Silent Hill, London has Fallen), last seen in the faith-based film, The Shack, alongside Sam Worthington and Octavia Spencer, will star and executive produce, The World Without You, based on Joshua Henkin’s best-selling novel of the same name.

The film represents the directorial debut of established actor Damon Shalit, who was the writer and producer of African Gothic and A-List.

Cutters Studio Detroit livestreams new Lions’ uniforms

On April 13, Cutters Studio Detroit (CSD) helped the Detroit Lions rally their fan base and earn national headlines by hosting a sensational “uniform unveil” event that was live-streamed by more than 300,000 viewers.

Cutters, with studios in Detroit, Chicago, Los Angeles, New York City and Tokyo, conceived and produced the entire media events behind the scenes of the fanfare which consisted of several brand films, a complete on-air graphics package and an experiential art installation.

Staff adds, changes at Cap Gun, Periscope, DDB

NAMES IN THE NEWS. Industry veteran Tom Fletcher, the former Fletcher Camera & Lenses executive, was named director of sales at Fujifilm’s optical devices division. In his new post, Fletcher, who has been consulting for the company for almost a year, will oversee sales and promotion of Fujifilm’s broadcast and cinema lenses in North America, reporting to division VP Gordon Tubbs and working out of a Lake Forest office.

First-ever book about teen movie master John Hughes

IF YOU LOVED JOHN HUGHES’ MOVIES you’ll be especially engrossed in the first book ever written about the “philosopher of adolescence,” as Roger Ebert once called him. Jason Diamond, who like Hughes was a North Shore native and suffered painful teen years, has authored “Searching For John Hughes: Or Everything I Thought I Needed to Know About Life, I Learned from Watching 80s’Movies.”

17 Chicago AICE assistants win Camp Kulshov awards

A wide swatch of Chicago post house assistant editors, graphic designers and audio mixers – 17 in all — were winners in the annual AICE international Camp Kuleshov trailer Competition among all AICE chapters.

Chicago chapter winners were announced Oct. 18 at the Fremont Chicago restaurant and nightclub in River North, attended by some 200 staffers of AICE Chicago’s 23 member companies. Aice. org

STORY’S McDonald’s spot airs throughout Olympic Games

Airing throughout NBC’s 2016 Rio Olympics coverage is McDonald’s new 60-second “better” Chicken McNugget spot, promoting the fast food chain’s decision to remove all artificial preserves from its Chicken McNuggets.

In the split screen depiction, a young boy (Zachary Rifkin)in the left screen growing up in the ‘80s interacts with a young girl (Echo Campbell) of the in present on the right screen, set to a cover of Cyndi Lauper’s “Time After Time,” sung by Iron and Wine.

FCB wins Super REGGIE for Valspar marketing campaign

THE TOP 2016 REGGIE AWARD, the Super REGGIE, selected from among 70 agency and brand winners for the best in marketing, went to FCB Chicago for its Valspar Paint’s “Color for the Colorblind” campaign, at April 20 ceremonies at the Westin Hotel attended by more than 300 guests.

Local agencies scoring 10 top prizes among 23 categories were Starcom MediaVest, four: two Golds and a Silver for REI and a Silver for Delta Faucet.

Arc Worldwide, three: A Bronze for P&G’s Always Discreet campaign, a Silver for Alcon and a Bronze for 3M.

Camp Kuleshov winners did their AICE employers proud

Optimus assistant editor Aaron Porzel won the Grand Prize for Editing at the 4th annual 2014 AICE Camp Kuleshov Chicago trailer editing contest. The presentation last Wednesday at The Attic @ American Junkie was attended by 150 guests.

The contest, exclusively for AICE members’ assistant editors, assistant audio engineers and assistant or junior designer employees, received 58 entries.  

Cutters a leader in AICE Awards with 7 finalists nods

Cutters is doing Chicago proud in the 2014 AICE Awards by having scored seven nominations, out of 90 US/Canadian nominees in 30 categories.  Cutters and Beast, with two finalists, compete for the Best of Chicago, and Cutters/Detroit made it into Best of Detroit.

The AICE Awards presentation will be made at Gustavino’s in New York, May 15.

Comic Silverman amuses in new Orbit gum spot for US

COMIC SARAH SILVERMAN appears in a new Wrigley Orbit gum commercial from Energy BBDO that launches a new campaign that highlight’s Wrigley’s strategy to restore and grow the gum category by investing in its top brands. In the new US spot, the gum is positioned as a way to “break up with lingering food” and get that “just brushed feeling.” 

Sexton’s Sundance soirees promote Mexican filmmaking

Sundance wouldn’t be the same without a party hosted by Brenda Sexton, who started the tradition of showcasing Illinois at parties in LA and Sundance beginning back in 2005 when she headed the Illinois Film Office.

Her annual Sweet Home Illinois affairs gave the state a glitzier cachet with a hometown flavor, as it brought together Chicagoans from home and Hollywood, where they had achieved status in the motion picture industry.

12 AICE company assistants win Camp Kuleshov awards

Assistant editor Ben Winter, of now-departed Red Car, won the top 2013 AICE Chicago Camp Kuleshov annual competition for assistants at AICE member companies. Other Grand Prize winners were Hootenanny’s Kelsey Moher and Eddie Loera and Earhole’s Ricardo Mondragon. 

Winners were announced Wednesday night at a packed party and awards show at the Bottom Lounge. Camp Kuleshov is open to AICE Chicago member company assistants in editorial, audio engineering and design, while Tent City is for non-assistant staff.

Beautiful new Lincoln MKZ car beautifully introduced

It’s rapidly becoming a lost art.  Very lost, at least within the world of marketing, which used to be such a magical, mystical, fun place to spend a while.

We’re talking, of course, about the rarified art of buzz.  Getting people talking.  Generating word of mouth, which most marketers — even the vast number who don’t really know what they’re talking about — will agree is so important to establishing a new product . Or reinventing an old one.

The Onion brings new webisode series to Chicago

As the Onion media empire relocates its headquarters from New York to Chicago in July, it arrives bearing gifts: three new webisode series. They’ve been filming at Foundation Content and on location.

The new shows – one a reality and the other a talk show — are part of the Onion’s expanded web-based productions. They’ve partnered with YouTube on a premium channel, The Onion Channel, to create a continuing number of series. Rights to all The Onion shows are owned by YouTube.

The first series airs July 12 on YouTube’s Onion Channel.

New Upshot Post Cereal spot sure to brighten the day

Upshot/Chicago has joined the ranks of agencies making television commercials to sell cereal. In late 2011, Post Cereals brought on board Upshot as agency of record for two of its brands: Honey Bunches of Oats and the iconic Grape Nuts.

The first Post Cereals work from Upshot debuted this week, and it is a 30-second spot for fruit-flavored varieties of the Honey Bunches brand. 

Energy BBDO adds top European SVP/creative directors

AN INTERNATIONAL FLAVOR is spicing up our ad scene with Energy BBDO’s addition of SVP/creative directors Giovanni Settesoldi and Luissandro Del Gobbo, art director and copywriter, respectively, who landed here after four years at Grey Paris as CDs, following stints at JWT Paris and BBDO Milan.  Their work has garnered an awe-inspiring 60-plus national and international awards.

Michael Shannon set to star in Jim Sikora’s feature

ACTOR MICHAEL SHANNON’S manager Byron Wetzel has optioned Jim Sikora’s script for I’ll Die Tomorrow as a star vehicle for the Boardwalk Empire villain, Oscar nominee and sometime Chicagoan. 

Last summer at the Viaduct Theatre, Sikora shot a trailer for the film, set in the ‘90s punk scene, with actor Shannon fronting a band that included members of Pegboy. 

Bridges Media artisan beers are client-pleasing

Normally ReelChicago is all business, but today we’re going to talk beer. Before you think we’ve thrown back a few too many, let us explain. 

Right now we’re sitting at a sweet little bar stationed in the Bridges Media screening room. Brian McCauley, director and creative lead, is pouring Burnt Santa Stout from the tap for us to sample. It’s surprisingly light with a peppery, malty finish. But you can’t buy this beer at your local store. It’s handcrafted especially for Bridges Media. 

Euro rebounding with new leadership and new business

IT’S A NEW DAY at Euro RSCG/Chicago. That might not sound like a big deal.   But it really is, considering where Euro was as recently as last year when the agency looked to be falling backwards to the near corpselike state that threatened the agency’s very survival seven or eight years ago.  

Last year, the agency was making little or no progress in winning new business and was even having trouble holding on to its handful of existing general market clients, including the high-profile Valspar paint account (now gone).

Two companies combine with a Mighty good idea

Backyard Productions and Optimus are sharing their mighty resources in a newly formed “creative production home,” operating autonomously out of Backyard’s Venice, California office.  

Backyard president Blair Stribley and Optimus president Tom Duff and his partners on Feb. 1 launched Mighty Film Co., as a separate new venture.  The two companies will share some overhead.

Around the New Year, Stribley says he approached Duff about a possible new venture.  “He got interested in it quickly and we decided to partner,” Stribley says.

DDB imports London creatives to local office

DDB chief creative officer Ewan Paterson reached out to his native London for his first creative hires since joining DDB Chicago from serving as ECD and managing partner at CHI & Partners, London.

Digital/integrated writer Alistair Robertson and art director Alex Braxton are the newcomers from AMV BBDO, London, which they helped diversify from a TV-centric agency to one with digital and integrated chops.

NAB 2008: Record international visits, “evolutionary” systems and hardware changes

I didn’t go to NAB 2008 in Las Vegas this year for the first time in many years.

It now seems like I wasn’t the only one to stay at home and follow the biggest show in broadcasting while sipping a Margarita and navigating the show floor over the web.

Along with previously announced “no-shows” at NAB 2008, such as Avid and Apple, general attendance was down more than 5% from last year, to around 105,000 total visitors and hallways were sometimes nearly empty.

There was an even greater dip in U.S.

Hutson: eatdrink’s ?armchair general’ marches to a different beat of music, effects and design

Chad Hutson’s trademark could be the jazzy visual projects he spices up with musical numbers, like the impossibly catchy Jens Lekman tune, “A Sweet Summer’s Night on Hammer Hill,” found on the demo reel of creative shop, eatdrink.

Hutson’s marketing work in Las Vegas for Audio post house Soundelux and earlier experience in sales and marketing in Nashville helped establish music industry contacts.

That knowledge helped eatdrink land visual design projects for clients like Warner Bros., Island and Capitol Records.

“Of Boys and Men” filmmakers top IFP Summit,
3 days of panels, pitching and parties Oct.19-21

Fast on the heels of its smashingly successful fund-raising gala comes IFP/Chicago’s 16th annual Midwest Filmmakers Summit the weekend of Oct. 19.

“We’re just recovering from the gala,” good-naturedly moaned IFP executive director Elizabeth Donius who, with development director Colleen O’Neill and staff put on one kick-ass event.

A full house of 300 guests jammed Salvage One Friday, Sept. 28 to party, meet other indie filmmakers, bid on a slew of neat auction items, and leave IFP approximately $20,000 richer to use for programs throughout the year.

Lebanese-tinged Taqueria Puebla makes Misty dream of her own restaurant on a Mexican beach

For weeks, my pal Lisa waxed poetic about a small Mexican restaurant that co-mingles the hearty influence of Lebanese cooking with the rustic bliss of homegrown Mexican cuisine.

Finally we made it over to a bleak section of North Ave. and Taqueria Puebla, 3619 W. North Ave. the only restaurant of its kind in Chicago.

The Puebla region just south of Mexico City has the influence of Lebanon blistering all of its dusty hills and many thanks to owner Tony Anteliz for bringing its fierce flavor to the rough streets of Chicago.

A sandwich is an event at Jerry’s Sandwiches & Deli also featuring WiFi and packaged take-out

At Jerry’s Sandwiches & Deli, 1045 W. Madison, you get more than 100 delicious options to chose from, or you can create your own from the plethora of ingredients.

My fave is the Sheila G. It’s packed with a hunk of roasted salmon, avocado slivers, soft grilled onions, shredded lettuce, sliced tomato and oodles of Southwestern mayonnaise.

Misty discovers Logan Square’s Caf? con Leche and finds more than tasty Mexican-Cuban cuisine

Caf? con Leche, 2714 N. Milwaukee Ave., was hectic. The tiny restaurant featuring cheap cuisine from South of the Border (Mexico with a splash of Cuba) was throbbing with activity.

Although it seemed to be the hub of all movement in central Logan Square, it somehow maintained an airy, open feel.

While I was standing in line to place my order, I inadvertently stepped in front of an older gentleman to ask the counter server about molletes (think mini Mexican pizza).

Once I realized that I had broken rank and he hadn’t ordered yet I apologized profusely.

River West’s Avec reels in oceans of praise for its red snapper, out-tasting that enjoyed in Bali

While I was in Bali on a recent shoot, a sun-blistered fisherman suggested which red snapper I should buy for lunch from among the several he’d caught a few hours earlier from the Indian Ocean.

I returned to my oceanside hotel and handed my one pound, 50 cent bounty to the chef and asked him to whip it up Balinese-style for me.

The tab for the entire char-grilled fish, a mound of white rice and tossed salad cost less than $2 two-dollars and was quite delicious. But after a few bites I was stunned to realize that the red snapper I’d enjoyed at Avec, 615 W.

Calvin’s the place for homemade BBQ and sides

Lisa, a foodie buddy of mine, told me about Calvin’s BBQ, 2922 W. Armitage, a tiny shack on the outskirts of Logan Square.

She’s always on the hunt for rough-hewn places that look like they might churn out good grub. BBQ joints are always good for homey sides, too, so I decided to give it a go.

I arrived 15 minutes before Calvin’s opened, but a jolly fella who runs the place invited me in when he saw me shuffling around in the parking lot.

Memories of coconut shrimp dish enjoyed in Baja deliciously revived here at El Nuevo Mexicano

Some meals haunt me for years and I’m always on the hunt for something similar to those I’ve devoured in out of the way places, like the fresh coconut-coated jumbo shrimp served at a shack of a restaurant on the azure Sea of Cortez in Baja, Mexico.

Where’d I find it? Practically in my own backyard, of all places.

El Nuevo Mexicano, 2914 N. Clark St., is a lovable little restaurant that I always walk past and make a mental note to remember to visit sometime. Last week I just knew it was the place to meet a few friends and swill some margaritas.

Don’t be fooled by the look: the cheap but good Moon’s Sandwich Shop shines above other diners

Moon’s Sandwich Shop, 16 S. Western, has a sign outside that’s barely readable after decades of city wear and tear. But as we all know about the best holes-in-the-wall, like a book, we never judge it by the cover.

It turns out that Moon’s is hands-down one of the best diners in the city, possibly even the Midwest.

Moon’s is a bona fide chop shop in a city full of dinky imposters and one that’s usually packed to brim with saucy characters.

History interests TV producer Barbara E. Allen

WHO SHE IS. Film and TV veteran, show producer/documentarian Barbara E. Allen of Middle Passage productions. She’s an eight-time Emmy nominee and two-time winner, a.k.a. “BA.”

CREDITS. The recent PBS doc, “Paper Trail: 100 Years of the Chicago Defender,” children’s program “TechKnow Kids;” the cultural travel series “D-Tours;” the home decorating show “Urban Suite.”

HOW SHE VIEWS HER JOB. “I have a deep and abiding interest in the history and current issues facing Black peoples all over the world.

Venus serves up Greek-Cypriot village cuisine

Ever since I blew through the Greek Islands on a solo-backpacking trip a few years ago, the sinful tastes of Greek village food have haunted me?until I found a place here that’s the next best thing.

It’s Venus Greek-Cypriot Cuisine at 820 W. Jackson, just off the grid from the standard slew of Greektown restaurants.

Partners Costas Stylianou and Gina Karatasios have created a lovely where-village-meets-sea haven. There you can sit a spell and sample your way through rustic village cuisine, one meze (small appetizer-style plate) at a time.

5-25-77: How “Star Wars” Changed My Life

Patrick Read Johnson’s teenage visits to the visual effects stages of “Stars Wars” and “Close Encounters” launched him on a 20-year career as Hollywood effects technician and studio writer/director.

His credits include “Spaced Invaders” (writer/director, 1990), “Baby’s Day Out” (director, 1994), “Angus” (director, 1995), “Dragonheart” (writer, 1996), and “When Ghouls Go Bad” (writer/director, 2001).

Then he moved back into the house where he grew up in tiny Wadsworth, Ill.

REELSCREEN: News & Notes – 09/13/04

LOOKING GOOD. SPI-tv Media Group produced a 20-minute video for the Anti-Aging and Cosmetic Institute of Chicago that plays throughout its West Loop facility on video kiosks and monitors. The video budget was around $15,000 and took a little over two months to complete, said cameraman/editor Rogelio Gazga, partner with Jim Demas in SPI-tv.

Marty Peterson was the on-camera host. Andres Lombana handled the Steadi-Cam; graphics artist Ryan Duff created the 3D animation explaining certain surgical procedures from breast augmentation to chemical skin peels.

Up & Down the Avenue – 08/30/04

Lakeshore Productions’ internationally-flavored feature “Wicker Park” has opened in theatres to lukewarm reviews. The movie is an adaptation of a French screenplay originally set in Paris, but relocated to Chicago. It was written by a Hollywood screenwriter, shot in Montreal with an American-Australian-German cast and directed by a Scot. The movie shot in the real Wicker Park for five days last spring.

Don’t throw away your junk just yet.

REELSCREEN: News & Notes – 06/14/04

INTERNATIONAL FLAVOR. Michigan Avenue gets a welcome dash of international glitz and know-how with the arrival of Graham Woodall, JWT’s new ECD, who heads creative and production. The native Brit started his career as a copywriter with a London agency. Went to Hong Kong with Ogilvy as group CD. Then moved to D’Arcy Hong Kong as ECD. D’Arcy brought him to New York where was ECD until Publicis gobbled up the agency last year. He brings plenty of P&G experience, which won’t be lost on JWT’s Kraft Foods and Nestle clients, not to mention new business opportunities.

Foodie filmmakers find adventure shooting TV pilot in remote Mexico

Filmmaker Misty Tosh and her friends are adventurous souls who also love to eat out in offbeat restaurants and cafes they find in unspoiled locales.

They combined their shared interests and “obsession with food” in a TV pilot “that takes people on a food adventure around the world,” said Tosh, the writer, director and editor of the self-financed show.

The Fatcake film foodies share their secret local restaurant finds with you. Use the Backtalk form to submit your faves.

DV feature “Equinox” and short start non-profit theater group’s film entr?e

New Theater Collective’s expansion into film is in full swing, with two projects in production.

Natalie Berning’s DV feature “Equinox” shoots weekends in Wisconsin from now through the end of February. And Michael Cowan’s 16mm short “Vanyasa” started its two-week production in Bucktown earlier in January.

As president of the non-profit New Theater Collective (NTC), Valerie Black-Mallon is executive producer of both films. She is also an actress; she was the lead in Chris Ruffatto’s feature “The Zoo Project” for Awake Films and filmed in Vancouver.

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