EXTRA Gum is looking to turn a familiar habit into a daily ritual with the launch of its new brand platform, “Chew Into It,” and the debut of an animated
BBDO Chicago is helping Dove Men+Care tap directly into the emotional chaos of soccer fandom with a new FIFA World Cup 2026 campaign built around one simple truth: fans put
BBDO Chicago helped put Chicago squarely in the global creative spotlight Thursday night at the 2026 Clio Awards, taking home two Grand Clios for its emotionally powerful “The Final Exam”
BBDO Chicago takes this week’s top spot with a campaign that does exactly what great product launches should do. It makes the familiar feel weird again. Created for M&M’s, the
Mars is tapping into meme culture and borrowing nostalgia to reframe gum as a mental reset. Developed by BBDO Chicago, the latest work for OEFY, Mars Snacking’s gum portfolio that
Instacart is leaning further into personalization with a new campaign that transforms everyday shopping decisions into full-blown musical fantasies. Created by BBDO Chicago in partnership with Local Produce, the brand’s
In a culture built on speed, scrolling and split screens, Kingsford is asking people to take a breath. The charcoal brand’s new Savor It campaign, created with BBDO Chicago, pushes
Sometimes love means taking matters into your own hands, and maybe stacking a few crisps along the way. For the biggest snacking moment of the year, Chicago-based Pringles is teaming
Clorox is expanding its role in everyday home wellness with the launch of Clorox PURE Allergen Neutralizers, a new line of daily air and fabric sprays designed to neutralize common
Terminix is giving pest control a voice, and it’s surprisingly melodic. The brand’s new national campaign, “Ahhh,” turns prevention into a performance, transforming the familiar relief of a pest-free home
As it enters its final year operating under the FCB agency brand, FCB closed out 2025 on a high note, once again topping The One Club for Creativity’s Global Creative
Omnicom employees, now including those from the former DDB Chicago and FCB Chicago, are heading into December with tough news. The global holding company said Monday it will cut more
Mars Wrigley and Energy BBDO are bringing a new kind of sensory overload to social media, and they’re letting TikTok fans lead the charge. The latest chapter in the brand’s
Chicago loses a creative force and beloved friend. The Chicago production community is mourning the loss of Thomas Paul ‘Tom’ Kwilosz, who passed away on July 29, 2025, at the age of 72.
Highdive is heading east. The Chicago-based independent creative agency is expanding into the heart of the U.S. ad world with a new New York office, helmed by executive creative directors
The General Insurance just launched a blockbuster campaign—produced by local powerhouse Energy BBDO—featuring cultural heavyweights Shaquille O’Neal, T‑Pain, and even Bumblebee from Transformers. Debuting on May 29 across TV, digital,
Havas Chicago announced today that Frank Dattalo has been appointed Chief Creative Officer, joining President Kat Ott and Chief Strategy Officer Chase Cornett to lead a reimagining of the agency’s
FCB Chicago CEO Kelly Graves is leaving the agency after 17 years to take on a new role as CEO of Eastport Holdings, a marketing services company that owns agencies
Editors Note: Reel Chicago’s The Reel Black List isn’t just about February—it’s about honoring the Black creatives, leaders, and visionaries who shape Chicago’s film, TV, advertising, music, and media industries
The recent announcement of Omnicom Group’s $13B acquisition of Interpublic Group (IPG) has sent shockwaves through the global advertising industry, but what could this landmark deal mean for the vibrant
