Lottery counting on baseball tickets for $$$ hits
Batter up! Amid reports that private manager Northstar Lottery Group isn’t making the revenue numbers it brashly told Illinois officials it could hit, the Illinois Lottery this week is turning
Batter up! Amid reports that private manager Northstar Lottery Group isn’t making the revenue numbers it brashly told Illinois officials it could hit, the Illinois Lottery this week is turning
One hundred to 200 guests who turn up at an industry event is standard, 300 is darn good – but the 650 people who work as crew members attending last
So now — in advance of its debut later this month — we have the second TV commercial in what can only be described as a new era in Illinois
For the first time in nearly a decade, Chicago not-for-profit public radio station WBEZ-FM (91.5) is getting ready to launch a major advertising campaign. The campaign will be designed to
Tim Pontarelli has landed. After more than a year off that he spent reflecting on life and the world of advertising and freelancing, Pontarelli is signing on at Energy BBDO/Chicago as
It’s been a long time coming. But recently-appointed Illinois Lottery superintendent Michael Jones has made it happen. Finally, the Lottery’s marketing game plan is going in a different direction. A markedly
It’s ready to go. And it will definitely mark a new era in Illinois Lottery advertising. On Monday, the Lottery unveils its first ad campaign from Downtown Partners/Chicago and its
In a stunner that is sure to have major ramifications for Downtown Partners/Chicago, sources say Walgreens is launching an ad agency review. That could mean big problems for Downtown Partners/Chicago,
SOME 200 GUESTS, including many Chicagoans, are expected to attend Brenda Sexton’s annual Sundance party Sunday night that she is hosting at the magnificent private home of Crystal and Chuck
And then there was one — the winner. As first predicted days ago, Downtown Partners/Chicago, in conjunction with digital partner Critical Mass/Chicago, has prevailed in the review to select a new ad
With just days to go before the Illinois Lottery and its private manager Northstar Lottery Group are expected to name a new ad agency of record for the Lottery, a startling
And then there were two. Late Friday afternoon — very late — Illinois Lottery private manager Northstar Lottery Group posted the two finalists still in the running for the Lottery’s
To say 2011 whizzed by is an understatement. The year about to end was — everything considered — a pretty good year for the Chicago advertising industry. At least compared
The five agencies left in the running for the Illinois Lottery advertising account have gotten the assignment from the Lottery private manager Northstar Lottery Group that all will present in
We now know which five ad agencies (all in Chicago) have a shot at nabbing the Illinois Lottery account, with the winner expected to be announced in late January.
Those five
So far so… well, so not according to plan. The race to find a new ad agency for the Illinois Lottery has just begun, and already so much has
It still isn’t over. Anyone who followed the quick, but torturous process to pick a private manager to run the Illinois Lottery knows it was not pretty.
There were lots of
So the race is on to find the new ad agency of record for the Illinois Lottery. And from what we know now, it promises to be one of the
As we prophetically noted could happen in mid-October when Michael Jones was named the new superintendent of the Illinois Lottery, Energy BBDO/Chicago is being dumped as the ad agency of
On the crest of Utopic’s second year anniversary in December, partners editors Jan Maitland and Tim Kloehn, and executive producer Michael Antonucci have succeeded in evolving their company