An improbable chain of events led Bruno Abate from a late-night revelation to building Recipe for Change inside Cook County Jail. If a screenwriter pitched the origin story of Recipe
There’s something beautifully uncomfortable about Havas Chicago’s latest work for Stanley Steemer. This week’s Reel Ad of the Week goes to the return of “The Steemer,” a weirdly charming, slightly
Moen is leaning into the everyday with its new brand platform, Must Be A Moen, a campaign built around a simple idea: life can be messy, unpredictable, and sometimes a
Mars is tapping into meme culture and borrowing nostalgia to reframe gum as a mental reset. Developed by BBDO Chicago, the latest work for OEFY, Mars Snacking’s gum portfolio that
On the surface, it may seem that the board game Risk and advertising have little in common. One is played across a cardboard map of continents and armies. The other
Editors’ Note: Black history is American history. Reel 360 News’ Reel Black List is a commitment to recognizing the impact of Black voices across film, television, music, media, and culture every single day
MANSCAPED is officially taking its place on advertising’s biggest stage, and it’s doing so with puppets, power ballads, and a whole lot of unwanted hair. Talk about a hairband! The
Jeep may be sitting out the Super Bowl broadcast this year, but the brand is still making waves during Big Game week. Instead of a game-day media buy, Jeep has
Terminix is giving pest control a voice, and it’s surprisingly melodic. The brand’s new national campaign, “Ahhh,” turns prevention into a performance, transforming the familiar relief of a pest-free home
As Hollywood continues to look beyond California for cost-effective production hubs, Illinois is emerging as one of the fastest-rising film and television states in the country, now gaining ground on
While most brands are racing to slap “AI-powered” on everything they touch, FactSet is zigging hard in the opposite direction. The global financial information provider has launched a bold out-of-home
After three seasons filmed entirely in Chicago, Power Book IV: Force prepares to close out Tommy Egan’s story, led by Chicago native Joseph Sikora and grounded in a city that
Thirty years ago, While You Were Sleeping quietly arrived in theaters and did something rare. It became a Chicago Christmas movie without ever announcing itself as one. Set against snow-covered
Blue Chip has named John Maxham its first chief creative officer, formalizing a role he has effectively been shaping over the past year and a half as a consultant. The
The longest-running underground film festival in the world, the Chicago Underground Film Festival builds on its history of discovering and presenting the most genre-defying, groundbreaking, and unique films emerging from the indie
After seven seasons patrolling the streets of Chicago as Detective Hailey Upton on NBC’s Chicago P.D., Tracy Spiridakos is stepping into a new kind of law enforcement, trading urban grit for
Ryne Sandberg, the quiet superstar who helped redefine the second base position and became a beloved icon of Chicago Cubs baseball, passed away on July 28, 2025, after a valiant
While all episodes of The Bear have been released on FX and Hulu, this reviewer has only completed the first five episodes. But we have enough to review! Here’s the
Ironheart has landed on Disney+, and it’s got Windy City grit and big Marvel ambition. The new Marvel Television series centers on Riri Williams (Dominique Thorne), a teenage tech prodigy
Energy BBDO’s searingly powerful campaign The Final Exam has turned heads and won hearts—and now it’s taking home gold. The agency earned a Gold Lion in Media at the 2025 Cannes
