Dog vs Snowman in Greenies campaign by adam&eveDDB

A little boy puts the finishing touches on his snowman, before the dog playfully pulls its arm off in a moment of shock and deadpan comedy in this Greenies campaign.

The resolution is giving the dog a Greenies Dental Treat, which is positioned as “something better for your dog to chew on.” 

The video was created by creative agency adam&eveDDB, is the latest piece in the brand’s current creative campaign.

Greenies Holiday Campaign

The story line is all about how dogs don’t know what’s good for them in this case, leaving a good stick alone.

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Stop-motion animation was used to create the spot, with the set and puppets being built over a two-month period. The characters were built to 1/5 of their natural size, and the boy’s costume was handmade. The lead puppeteer of the spot was also the lead puppeteer of Wes Anderson’s 2018 movie, Isle of Dogs.

Over five days of filming, 90% of the spot was captured on camera, leaving very little to post-production. The ad is being supported with OLV, digital, social and print through the end of the year. It will also start airing on TV on November 23.

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Client: MARS Petcare
Project/Campaign name: Holiday ‘Snowman’
First Air Date: 4th November
Client/s: Beth Drew (Associate Brand Manager); Matt Darcy (Associate Brand Manager); Connor Pera (Associate Brand Manager), BJ Crowder (Marketing Director), Craig Neely (VP Marketing)

Chief Creative Officer: Richard Brim
Creative Director/s: Ben Stilitz, Colin Booth
Copywriter: Miles Carter
Art director: Helen Balls
Head of production: Ben Sharpe
Agency producer/s: Lucy Trower
Senior Planner/s: Jack Spicer
Planner/s: Kit Owens
Group Managing Partner: Fiona McArthur
Managing Partner: Charlotte Cook
Business Director/s: Loella Collier
Account Director/s: Kathryn Gooding
Account Manager/s: Hugo Evans
Social Media Manager: Francesca Jaconelli

Production company: Biscuit
Executive Producer: Hanna Bayatti
Producer: Kwok Yau
Director: Jeff Low
D.O.P: Tristen Oliver
Editing Company: Work Post
Editor: Saam Hovida
Post Production: Cherry Cherry VFX
Post Producer: Carl Grinter
VFX Supervisor: Carl Grinter
2D Artist: Eldon Snellgrove
Colourist: Ned Al-Astrabadi
Illustrator: Amerigo Pinelli
Audio Post Production: Factory
Audio Producer: Deborah Whitfield
Sound Engineer: Jon Clarke
Assistant Engineer: Frankie Beirne
Music Library: Finger Music
Music Supervisor: Clare McGrath
Soundtrack name and composer: Fairy Waltz – David Hodge

Joint Head of Design: Alex Fairman
Senior Creative Artworker & Deputy Studio Manager: Dave Callow
Senior Designer: Scott Silvey
Designer: Martin Murphy
Design & Production Studio Manager: Rob Wallis

Senior Producer: Charlotte O’Reilly
Managing Producer: Ludovica Melica

Head of cain&abel Production: Brett Kelsey
Post-producer: Rachel Bliss
Animator/s: Joe Hollingworth, Martin Huntford
Resource Manager: Aleksandra Bulkowska

Digital Display Lead: Marceline Le Gaufey
Interactive Creative: Hash Milan
Resource Manager: Richard Byrne
Digital Designer: Laura Williamson
Artworker: Rhys Martin
Project Manager: James Brown
Head of Design: Terry Piggot 
Front End developer: Nick Gwyer 
Head of Technology: Yianni Poulakas 

Media Agency: Mediacom
Associate Media Director: Matthew Dezarlo
Media Supervisor: Elizabeth Abbatiello
Media Planner/s: Lily Zhu
Associate Media Planner/s: Teddy Wilhelm