| Reel Chicago – At the intersection of Chicago Advertising, Entertainment, Media and Production
Reel Chicago is a daily digital magazine that covers the news in Chicago on all aspects of advertising, film, TV, media and production. The content is original, written by industry experts and contributing Op Eds
0 Chicago-based JShip, a new online shipping service, has launched its first marketing campaign, featuring a new spot and social content directed by Tyler Jay, Commercial Director and Principle at Chicago-based Tandem, Inc. JShip’s agency of record, Detroit/San Diego-based D/CAL selected Tandem to execute their script and began collaborating with Jay in late 2020. “It … Continue reading “Tandem’s Tyler Jay brings big comedy in JShip spot”
0 In early 2020, the independent creative agency, KSV asked Tandem, Inc. and commercial director Tyler Jay to produce, through finish three :30 live action spots. “This production was a long time coming,” said Tyler Jay. Two days before filming back in March, COVID shut it down, on the day of the pre-pro meeting. Then, … Continue reading “Tandem’s Tyler Jay films three spots for KSV”
2+ There is now a total of 16,422 positive coronavirus COVID-19 cases in Illinois with 528 deaths. Even with the sobering numbers on the rise, that has not stopped Chicago-based production and post-houses from creating inspiring work for the community. Yesterday, we reported on a new video Utopic created for KOVAL Distillery. Today, we add … Continue reading “Tandem creates inspiring video for Chicagoans”
3+ Chicago’s Tandem, Inc. helped Razorfish make learning fun in a new Patrón Tequila online video for National Margarita Day. How To Make the Patrón Classic Margarita turns the beloved cocktail recipe into 30 seconds of energetic footage and bouncy music. The effect lets people know that making Patrón margaritas at home is not only … Continue reading “Tandem and Razorfish mix it up for Patrón”
5+ Chicago-based film director to pitch Plop Star, “the holy grail of toilet deodorizers” on Sunday, October 20 After sacrificing countless off-work hours transforming a product idea into a marketable reality, Tandem founder Tyler Jay will present the fruits of his labor to American television audiences. On the October 20 episode of ABC’s Shark Tank … Continue reading “Tandem founder Tyler Jay to appear on ‘Shark Tank’”
3+ The Chicago-based production company captured tasty cuisine and smiling customers for a new campaign about ‘#DinnerTonight’ Chicago-based Tandem Inc. filmed nearly a hundred setups in two days while completing a series of spots for Home Chef’s new #DinnerTonight campaign. Created by the meal kit and food delivery company’s in-house marketing team, the campaign features … Continue reading “Tandem helps Home Chef tout new hashtag”
3+ Director Tyler Jay goes all out in a big way to help launch a new product that fights toilet odor Director Tyler Jay and his team at Tandem, Inc. wrote an exceptional script for a comedic testimonial video starring the founder of Plop Star, a new product that kills toilet odor. Plop Star works … Continue reading “Tandem creates unforgettable spot for Plop Star debut”
8+ When Tandem Inc. arrived in San Antonio to shoot a Humana project on November 30th, Larry Macon had completed 1,999 marathons in his life. Five days later, as the 72-year-old athlete crossed his 2,000th finish line, director Tyler Jay captured the moment for a short film about the milestone that he and his crew … Continue reading “Tandem captures Larry Macon’s 2,000 marathon”
Mixing humor into a commercial while staying on message is a tricky proposition, but doing it while reminding viewers about oral hygiene sounds dang near impossible.
With smart direction, excellent casting and a brilliant script by Weber Shandwick, Chicago’s Tandem, Inc. pulled it off in a new spot for the American Academy of Periodontology.
The five online spots that Tyler Jay’s Tandem, Inc. produced and directed for GrubHub and Seamless generated enough buzz to convince the meal ordering service to move one of them, “On Hold,” into broadcast rotation.
Starting in June shortly after leaving Jerry Rig, Tris3ct’s production/post facility, Tyler Jay has produced and directed three major projects under the Tandem banner of his new full-service company.
0 Celebrating 25 years of craft beer innovation in San Diego, Ballast Point is pleased to announce the addition of two new offerings to its year-round portfolio: Big Gus and Wee Gus. Clearly different from anything Ballast Point has released before, the crystal-clear duo — a R&D hoppy lager and a clear hazy IPA — mark … Continue reading “Ballast Point announces: Big Gus and Wee Gus”
3+ While many people dream of assembling a Who’s Who list of premier talents to help them tell their personal story on the big screen, highly accomplished actor turned screenwriter and producer Finnerty Steeves (Orange is the New Black) has brilliantly brought this widely cherished dream to Technicolor reality with Steeves’ independent dramedy feature, before/during/after. On the … Continue reading “Steeves and Cutters on the making of before/during/after”
0 To say 2020 has been a hard year feels like a woeful understatement. Being forced to spend so much time alone has had deeply affected many Americans, but it may also provide an opportunity to reexamine our relationship with social media. Paul Konrad, the charismatic WGN weather anchor with over 38 thousand followers on … Continue reading “WGN weather anchor signs off social media until 2021”
2+ The filmmakers behind A Mystery to Me, a new documentary series that aims to raise awareness of the rare neuromuscular disease myasthenia gravis (MG), give details on their innovative production approach behind the heartfelt project. Following last month’s debut as part of the Chicago International Film Festival, on Nov. 17, the series will premiere … Continue reading “Sarofsky talks details on doc series, ‘A Mystery to Me’”
1+ The Mill has announced the launch of its virtual production tool, Mill Scout, the global studio’s latest IP, targeted at Directors and Creatives for on-set use. Mill Scout is an Augmented Reality (AR) application for smartphones and tablets that can help Directors, Creatives and Visual Effects Supervisors visualize CGI characters and objects live on-set, … Continue reading “The Mill launches augmented reality app, Mill Scout”
0 Creative advertising agency, Cactus, Denver, CO, partnered with Edward Elmhurst Health (EEH) to create a campaign with the theme, “Everywhere else, it’s healthcare. Here, it’s personal.” The new work builds on their This is Personal campaign launched in 2019 to promote the cardiology service line of Edward-Elmhurst Health. The new creative encompasses the nature … Continue reading “Cactus & EEH create ‘This is Personal’ campaign”
2+ Mayor Lori E. Lightfoot and the Chicago Police Department (CPD) today marked the completion of the City’s 90-day police reforms with the launch of two new pilot programs that are designed to ensure all CPD officers have the mental health and wellness supports they need. With the launch of the new Officer Support System (OSS), a … Continue reading “CPD launch support for officers’ mental health & wellness”
4+ They are Optimus. Whether it’s creating and delivering top-notch, award-winning content or throwing their legendary block party, which was talked about for an entire year… until the next, this diverse collective of award-winning editors, filmmakers, storytellers, and artists share an unrivaled passion for life. And more importantly, each other. You can feel it the … Continue reading “Behind the scenes of “We Are Optimus””
2+ Just when we needed it the most, the Midwest Film Festival (MFF) is participating in #GivingTuesday by giving viewers access to their Comedy Shorts Program online, free of charge. Originally presented in February as the 2020 season opener program, there are 10 films available to view that touch on a wide variety of topics, all with one … Continue reading “MFF offers free online Comedy Shorts Program”
