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Tag: advertising news

Ted Lega and Sam Wackerle launch Lucky Kraken to redefine branded entertainment
  • REEL BUSINESS

Ted Lega and Sam Wackerle launch Lucky Kraken to redefine branded entertainment

By Reel Chicago Nov 18, 2024
In today’s binge-watching world, streaming platforms and networks are hungry for fresh, engaging content like never before. Enter Lucky Kraken, the innovative branded en...
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Leo Burnett to close Detroit office, lays off 70
  • REEL BUSINESS

Leo Burnett to close Detroit office, lays off 70

By Reel Chicago Nov 15, 2024
Leo Burnett’s Detroit office is closing on December 31, and 79 employees will be let go by the end of the year after the agency lost key accounts with General Motors. Accordi...
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McCann Worldgroup lures Britt Nolan away from Leo Burnett
  • REEL MOVES

McCann Worldgroup lures Britt Nolan away from Leo Burnett

By Reel Chicago Nov 13, 2024
McCann Worldgroup has made a significant new hire, bringing on Britt Nolan from Leo Burnett to serve as North America's chief creative officer—a newly created role that will ...
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Chicago EGOT Jennifer Hudson brings joy in Old Navy holiday campaign
  • HOLIDAY SPIRIT

Chicago EGOT Jennifer Hudson brings joy in Old Navy holiday campaign

By Reel Chicago Nov 11, 2024
This holiday season, Old Navy brings the joy of togetherness and style with its latest campaign, “Love is in the House,” featuring Chicago-born, EGOT-winning star Jennifer ...
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Eventnoire first annual Curators Summit November 9
  • Events

Eventnoire first annual Curators Summit November 9

By Reel Chicago Nov 8, 2024
Eventnoire Curators Summit will host a series of panels with industry leaders on Saturday November 9th at the Merchandise Mart. Speakers include Karen Civil, Dia Simms (P...
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Grubhub and PetSmart shake paws on new partnership
  • REEL BUSINESS

Grubhub and PetSmart shake paws on new partnership

By Reel Chicago Nov 4, 2024
Grubhub has partnered with PetSmart, marking its first foray into pet retail delivery. Now, pet owners across the U.S. can access PetSmart's extensive inventory—including foo...
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Kleenex perfectly captures First-Day of School moment
  • CREATIVE

Kleenex perfectly captures First-Day of School moment

By Reel Chicago Nov 4, 2024
The first day of school can be an emotional rollercoaster, with parents and children alike feeling a mix of excitement, nerves, and maybe even a few tears. For some, it’s the...
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ALDI brings back “Swindle Season” just in time for the holidays
  • HOLIDAY SPIRIT

ALDI brings back “Swindle Season” just in time for the holidays

By Reel Chicago Oct 31, 2024
With two months of holiday season campaigns upon us, ALDI, recently named one of TIME's "World’s Best Brands of 2024," has partnered again with Leo Burnett to launch their ne...
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Culligan taps Highdive, Zeno Group for global brand campaign
  • ACCOUNT WINS

Culligan taps Highdive, Zeno Group for global brand campaign

By Reel Chicago Oct 31, 2024
Culligan International has chosen Highdive and Zeno Group as its new agency partners to develop and launch its first global brand campaign. Highdive will lead the creation ...
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Mr. Beef helps Southwest Airlines flex its new menu
  • CREATIVE

Mr. Beef helps Southwest Airlines flex its new menu

By Reel Chicago Oct 25, 2024
Southwest Airlines has kicked off a new phase in its “That’s a Big Flex” campaign by teaming up with the iconic Chicago eatery Mr. Beef. For one day only, they offere...
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Chicago’s John C. Reilly voices a milestone for CIFF
  • Reel Ad of the Week

Chicago’s John C. Reilly voices a milestone for CIFF

By Reel Chicago Oct 25, 2024
To celebrate the Chicago International Film Festival’s (CIFF) 60th anniversary, this year’s campaign—titled “Movies that Move You”—features the voice of Chicago’s...
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C-K fuels 2024 momentum with four new clients
  • ACCOUNT WINS

C-K fuels 2024 momentum with four new clients

By Reel Chicago Oct 25, 2024
Cramer-Krasselt (C-K) is welcoming four notable clients to its roster: MOD Pizza, Belle Tire, Komatsu, and Emplify Health. Each client brings a unique set of marketing challeng...
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Fusion92 appoints Danielle Aldrich as Chief Client Officer
  • REEL MOVES

Fusion92 appoints Danielle Aldrich as Chief Client Officer

By Reel Chicago Oct 23, 2024
 Fusion92, a leading marketing transformation partner, has hired Danielle Aldrich as chief client officer (CCO). Danielle brings over 27 years of industry experience a...
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HLK expands with a Chicago West Loop office
  • REEL MOVES

HLK expands with a Chicago West Loop office

By Reel Chicago Oct 23, 2024
The full-service creative agency, HLK, has officially opened its second Midwest office in Chicago’s vibrant West Loop neighborhood. Located at the corner of West Washington B...
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Signature Aviation flies with BarkleyOKRP
  • ACCOUNT WINS

Signature Aviation flies with BarkleyOKRP

By Reel Chicago Oct 22, 2024
Independent creative agency BarkleyOKRP has been named the agency of record for Signature Aviation, one of the world’s leading global aviation companies. Following a comp...
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Fentanyl victims brought back to life via AI in BarkleyOKRP campaign
  • CREATIVE

Fentanyl victims brought back to life via AI in BarkleyOKRP campaign

By Reel Chicago Oct 22, 2024
BarkleyOKRP has launched a powerful new AI-powered campaign, Unfinished Legacies, aimed at raising awareness about the fentanyl epidemic and the tragic loss of lives to acciden...
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Optimus, Kelce Bros, General Mills attend Cereal Training Camp
  • Reel Ad of the Week

Optimus, Kelce Bros, General Mills attend Cereal Training Camp

By Reel Chicago Oct 15, 2024
General Mills has teamed up with NFL stars Travis and Jason Kelce for a typical Kelce partnership that brings a new cereal, the Kelce Mix, to life. The collab, which includes T...
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Burt’s Bees introduces a sensory wonder in new FCB campaign
  • CREATIVE

Burt’s Bees introduces a sensory wonder in new FCB campaign

By Reel Chicago Oct 15, 2024
FCB Chicago is at the helm of Burt’s Bees’ newest campaign, introducing the brand's fresh platform, "A Touch of Wonder." This campaign takes natural skincare lovers on a wa...
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SKITTLES unparalyzes gen-Z’s commitment issues
  • CREATIVE

SKITTLES unparalyzes gen-Z’s commitment issues

By Reel Chicago Oct 15, 2024
Face it, SKITTLES is strange. But we embrace strange at Reel Chicago. Relish it even. And that's why we are drawn to this thought-provoking new spot created by DDB Chicago and ...
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Let the Feast Begin! KFC enters the Chicken Tender Wars
  • Reel Ad of the Week

Let the Feast Begin! KFC enters the Chicken Tender Wars

By Reel Chicago Oct 15, 2024
The Chicken Sandwich wars may have come to a close, but a new battlefield has emerged in the fast-food world: the chicken tender wars. KFC, who recently switched its account to...
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