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Tag: advertising news

Parkview Health wants to break healthcare advertising’s sameness problem
  • CREATIVE

Parkview Health wants to break healthcare advertising’s sameness problem

By Reel Chicago May 19, 2026
Healthcare advertising has a formula problem. Soft piano music. Slow-motion hugs. Generic promises about compassion. Smiling doctors walking through sunlit hallways like they...
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Contender’s Robert Clifton Jr. named CAF’s Creative of the Year
  • AWARDS

Contender’s Robert Clifton Jr. named CAF’s Creative of the Year

By Reel Chicago May 15, 2026
Contender co-founder and chief creative officer Robert Clifton Jr. has been named the inaugural recipient of the Chicago Advertising Federation’s (CAF) newly created Creative...
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Stanley brings back the Steemer to gross us out – and it works
  • Reel Ad of the Week

Stanley brings back the Steemer to gross us out – and it works

By Reel Chicago May 14, 2026
There’s something beautifully uncomfortable about Havas Chicago’s latest work for Stanley Steemer. This week’s Reel Ad of the Week goes to the return of “The Steemer,...
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ALDI saddles up for latest ‘It’s an ALDI Thing’
  • CREATIVE

ALDI saddles up for latest ‘It’s an ALDI Thing’

By Reel Chicago May 12, 2026
Leo Chicago and ALDI are heading out West for the latest chapter of the retailer’s ongoing “It’s an ALDI Thing” platform, using cowboy wisdom and deadpan humor to celeb...
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Legendary director Joe Sedelmaier remembered by son J.J.
  • In memoriam

Legendary director Joe Sedelmaier remembered by son J.J.

By Reel Chicago May 12, 2026
Joe Sedelmaier, the groundbreaking commercial director whose distinctly human, eccentric style helped redefine modern advertising, died peacefully Friday morning of natural cau...
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Quriosity director Michael Maes opens state-of-the-art studio in Chicago
  • PRODUCTION CENTRAL

Quriosity director Michael Maes opens state-of-the-art studio in Chicago

By Reel Chicago May 11, 2026
Acclaimed director Michael Maes, one of the industry’s leading visual storytellers in the food and liquid space, represented by Quriosity Productions, the award-winning, mi...
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Brotega, Ortega’s mascot, introduces the Taco Dog
  • CREATIVE

Brotega, Ortega’s mascot, introduces the Taco Dog

By Reel Chicago May 7, 2026
Ortega Taco is refusing to let the Cinco de Mayo party end. The Mexican food brand has officially declared May 6 “Seis de Mayo,” a new annual holiday designed to extend the...
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Southwest x Pete Crow-Armstrong bring Cubs’ energy to Wrigleyville
  • SPORTS

Southwest x Pete Crow-Armstrong bring Cubs’ energy to Wrigleyville

By Reel Chicago May 7, 2026
Southwest Airlines celebrated its new partnership with the Chicago Cubs by turning Gallagher Way into a fan-focused Opening Day experience packed with exclusive merch, baseball...
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BBDO slows things down for Tequila Herradura’s campaign
  • CREATIVE

BBDO slows things down for Tequila Herradura’s campaign

By Reel Chicago May 7, 2026
Tequila Herradura is making a case for patience in a world addicted to speed. The tequila brand has launched “We Leave Nothing to Luck and Everything to Craft,” a new globa...
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SKITTLES gets wonderfully weird again with gummies
  • Reel Ad of the Week

SKITTLES gets wonderfully weird again with gummies

By Reel Chicago May 7, 2026
There are very few brands left that can drop a commercial featuring a bald kangarooman carrying teenage boys in his pouch, a jellyfish massage, and full practical puppetry… a...
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ZOA Energy launches new campaign via Highdive
  • CREATIVE

ZOA Energy launches new campaign via Highdive

By Reel Chicago May 7, 2026
ZOA Energy is kicking off a new era for the brand with a fresh creative platform, updated packaging and the launch of a limited edition flavor inspired by its Polynesian roots....
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SCC names Liam Boyle Chief Growth Officer
  • REEL MOVES

SCC names Liam Boyle Chief Growth Officer

By Reel Chicago May 7, 2026
Schafer Condon Carter has appointed Liam Boyle as Chief Growth Officer, as the independent Chicago agency continues to build out its leadership team and growth strategy. Boy...
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Kelly Ofman joins AbelsonTaylor Group as VP, Account Director
  • REEL MOVES

Kelly Ofman joins AbelsonTaylor Group as VP, Account Director

By Reel Chicago May 5, 2026
AbelsonTaylor Group, a leading independent healthcare marketing and communications agency, announced that Kelly Ofman has joined the agency as Vice President, Account Director....
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Schafer Condon Carter promotes Jack Hennessy to Chief Operating / Media Officer
  • REEL MOVES

Schafer Condon Carter promotes Jack Hennessy to Chief Operating / Media Officer

By Reel Chicago Apr 27, 2026
Schafer Condon Carter announced that Jack Hennessy has been promoted to Chief Operating and Media Officer, a newly created position. He most recently served as Executive Direct...
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Moen introduces Must Be a Moen from Quality Meats
  • CREATIVE

Moen introduces Must Be a Moen from Quality Meats

By Reel Chicago Apr 23, 2026
Moen is leaning into the everyday with its new brand platform, Must Be A Moen, a campaign built around a simple idea: life can be messy, unpredictable, and sometimes a little c...
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Miller Lite x Livvy Dunne launch “Legendary Moments”
  • CREATIVE

Miller Lite x Livvy Dunne launch “Legendary Moments”

By Reel Chicago Apr 21, 2026
Miller Lite is tapping into real-life connections and a little cultural humor with its latest campaign, teaming up with Livvy Dunne for “Legendary Moments with Livvy.” T...
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M&M’s freezes the familiar with POP’d Caramel campaign
  • Reel Ad of the Week

M&M’s freezes the familiar with POP’d Caramel campaign

By Reel Chicago Apr 20, 2026
BBDO Chicago takes this week’s top spot with a campaign that does exactly what great product launches should do. It makes the familiar feel weird again. Created for M&M...
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Smithfield Foods names Leo Chicago creative AOR
  • ACCOUNT WINS

Smithfield Foods names Leo Chicago creative AOR

By Reel Chicago Apr 20, 2026
Smithfield Foods is tapping Leo Chicago as its new creative and strategic agency of record, part of a broader push to unify its marketing ecosystem and accelerate growth across...
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Shirley Hamilton Talent to close after 64 years
  • CASTING

Shirley Hamilton Talent to close after 64 years

By Barbara Roche Apr 20, 2026
After 64 years as one of Chicago’s most respected and enduring talent agencies, Shirley Hamilton Talent will close its doors on May 1, marking the end of a company that helpe...
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CIFF founder Michael Kutza honored by Polish Consulate
  • CIFF

CIFF founder Michael Kutza honored by Polish Consulate

By Barbara Roche Apr 18, 2026
For more than five decades, Michael Kutza built something in Chicago that did not exist anywhere else in the country. This week, that impact was formally recognized at the...
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