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Tag: advertising news

State Farm gets personal with football fans in new campaign
  • CREATIVE

State Farm gets personal with football fans in new campaign

By Reel Chicago Aug 28, 2026
State Farm is putting a more personal spin on football season. Created with Highdive, the insurer’s latest campaign uses a series of distinct football stories to show what pe...
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Colornation adds colorist Kalvin Johnson
  • POST

Colornation adds colorist Kalvin Johnson

By Reel Chicago Aug 25, 2026
Colornation has added colorist Kalvin Johnson to its growing roster of remote post-production talent, expanding its lineup with an artist whose commercial work includes project...
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VSA Partners names May Shek Associate Partner, Head of Strategy
  • REEL MOVES

VSA Partners names May Shek Associate Partner, Head of Strategy

By Reel Chicago Aug 24, 2026
VSA Partners has named May Shek Associate Partner, Head of Strategy, adding an experienced strategist with more than 18 years of work across brand, campaign and innovation stra...
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Rob Lowe fronts Accredited Debt Relief’s first national campaign
  • CREATIVE

Rob Lowe fronts Accredited Debt Relief’s first national campaign

By Reel Chicago Aug 13, 2026
Accredited Debt Relief is launching its first major national advertising campaign with Rob Lowe at the center and Academy Award-winning cinematographer and director Wally Pfist...
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Cutters helps Valspar carve out his-and-hers spaces in fresh spot
  • POST

Cutters helps Valspar carve out his-and-hers spaces in fresh spot

By Reel Chicago Aug 12, 2026
Sometimes a fresh coat of paint is really about claiming a little space of your own. That’s the idea behind a new Valspar spot from McCann Detroit, produced by Dictionary Fil...
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QuikTrip celebrates the summer job in latest spot
  • CREATIVE

QuikTrip celebrates the summer job in latest spot

By Reel Chicago Aug 12, 2026
QuikTrip is continuing to savor the season with the fourth installment of its “Savor Summerhood” campaign, this time turning one of summer’s less glamorous traditions, th...
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Cutters gets ‘In the Club’ with Sam’s Club and Leo
  • POST

Cutters gets ‘In the Club’ with Sam’s Club and Leo

By Reel Chicago Aug 7, 2026
Sam’s Club proves there are some memberships you don’t leave at home, even when home is miles away in the woods. A new comedy spot from Leo, directed by Jody Hill throug...
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Snickers’ ‘Eulogy’ finds the funny side of AI mishaps
  • Reel Ad of the Week

Snickers’ ‘Eulogy’ finds the funny side of AI mishaps

By Reel Chicago Aug 3, 2026
AI may be changing the way people work, communicate and make everyday decisions, but it has also introduced a new category of very public embarrassment. Snickers taps into that...
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Katt Williams turns wireless marketing into comedy roast for TextNow
  • Reel Ad of the Week

Katt Williams turns wireless marketing into comedy roast for TextNow

By Reel Chicago Jul 31, 2026
The wireless industry has spent years trying to convince consumers that choosing a phone plan requires navigating a maze of contracts, hidden fees, and confusing pricing. TextN...
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How about some Coors Light with, sorry in,  your Cheez-It?
  • REEL BUSINESS

How about some Coors Light with, sorry in, your Cheez-It?

By Reel Chicago Jul 27, 2026
As football season approaches, one of Chicago's most recognizable snack brands is bringing the flavor of the sports bar directly to the cracker aisle. Cheez-It, part of Chicago...
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Cutters drives the edit behind MRM’s sleek new Cadillac campaign
  • POST

Cutters drives the edit behind MRM’s sleek new Cadillac campaign

By Reel Chicago Jul 24, 2026
Cutters, Another Country and Flavor are behind the editorial rhythm of a polished new Cadillac Certified Service campaign from MRM that puts viewers directly in the driver’s ...
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Extra Gum gives soccer’s ‘Extra Time’  a delightfully absurd origin story
  • Reel Ad of the Week

Extra Gum gives soccer’s ‘Extra Time’ a delightfully absurd origin story

By Reel Chicago Jul 24, 2026
Sometimes the best advertising starts with a simple question. In this case: What if EXTRA Gum literally inspired "extra time?" That's the wonderfully ridiculous premise behind ...
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DoorDash campaign shows how dashing fits real life
  • CREATIVE

DoorDash campaign shows how dashing fits real life

By Reel Chicago Jul 20, 2026
DoorDash is doubling down on the flexibility of gig work in the latest installment of its successful "Your Door To More" recruitment campaign, created by Chicago agency Quality...
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Optimus scores with Topo Chico Hard’s World Cup campaign
  • POST

Optimus scores with Topo Chico Hard’s World Cup campaign

By Reel Chicago Jul 17, 2026
Optimus is helping soccer fans embrace every extra minute of FIFA World Cup action with a new social campaign for Topo Chico Hard. Created by VOLT and directed by Oriana Gon...
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QuikTrip welcomes World Cup fans with global OOH campaign
  • CREATIVE

QuikTrip welcomes World Cup fans with global OOH campaign

By Reel Chicago Jul 15, 2026
As millions of soccer fans travel to the U.S. for the FIFA World Cup, QuikTrip is extending its signature greeting far beyond the front door. The convenience retailer has la...
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Home Run Inn Pizza taps quench as AOR
  • ACCOUNT WINS

Home Run Inn Pizza taps quench as AOR

By Reel Chicago Jul 15, 2026
Chicago's own Home Run Inn Pizza is preparing its next chapter, naming food and beverage marketing agency quench as its new agency of record following a competitive review....
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Illinois students raise awareness of deadly radon gas
  • CREATIVE

Illinois students raise awareness of deadly radon gas

By Reel Chicago Jul 14, 2026
Illinois students are helping educate their communities about one of the state's most dangerous — and least visible — health hazards. Radon. The American Lung Associatio...
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Cutters edits Amazon Business campaign from Code and Theory
  • POST

Cutters edits Amazon Business campaign from Code and Theory

By Reel Chicago Jul 8, 2026
Procurement may not sound like comedy gold, but Amazon Business, Code and Theory and Cutters found the funny in one of the most pressure-filled corners of modern business. T...
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DTLC Summer Mixer to feature media leaders
  • Events

DTLC Summer Mixer to feature media leaders

By Barbara Roche Jul 8, 2026
Chicago's creative community will come together July 16 for the Downtown Leaders Council (DTLC) Summer Mixer, an evening of networking and conversation centered on the power of...
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BBDO Chicago sends M&M’S into the Love Island villa
  • Reel Ad of the Week

BBDO Chicago sends M&M’S into the Love Island villa

By Reel Chicago Jul 7, 2026
The M&M’S Spokescandies have entered the Love Island USA villa, and, honestly, they may want to sleep with one eye open. For this week’s Reel Ad of the Week, BBDO Ch...
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