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Tag: advertising news

Orkin bets on next generation of bug scientists
  • CREATIVE

Orkin bets on next generation of bug scientists

By Reel Chicago Jun 17, 2026
Orkin is celebrating its 125th anniversary by looking 125 years into the future. The pest control brand has launched Orkin Insect 2151, a social-first science fair contest crea...
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Nathan’s Famous + Savannah Bananas = the dog  mitt
  • CREATIVE

Nathan’s Famous + Savannah Bananas = the dog mitt

By Reel Chicago Jun 16, 2026
Nathan’s Famous is bringing hot dogs to the trick-shot era. To celebrate the launch of its new 100% Grass-Fed Beef Franks, the iconic Coney Island brand teamed with Leo on a ...
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Jeep x Iliza Shlesinger seek George Washingtons for Wrangler giveaway
  • Reel Ad of the Week

Jeep x Iliza Shlesinger seek George Washingtons for Wrangler giveaway

By Reel Chicago Jun 11, 2026
Jeep is celebrating America’s upcoming 250th anniversary with a patriotic stunt that is equal parts soccer fever, Founding Father joke and Wrangler giveaway. Created in partn...
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Miller Lite turns broken gifts into Father’s Day Fix-Packs
  • CREATIVE

Miller Lite turns broken gifts into Father’s Day Fix-Packs

By Reel Chicago Jun 10, 2026
This Father’s Day, Miller Lite is giving dads exactly what they secretly want: something broken. Created by Leo Chicago, the brand’s new limited-edition Fix-Pack campaign f...
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Amy Restko promoted to VP, Engagement Strategy at AbelsonTaylor
  • REEL MOVES

Amy Restko promoted to VP, Engagement Strategy at AbelsonTaylor

By Reel Chicago Jun 9, 2026
Chicago-based healthcare marketing and communications agency AbelsonTaylor Group has promoted Amy Restko to vice president, engagement strategy. Restko, who joined the agenc...
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QuikTrip celebrates little moments of summer
  • CREATIVE

QuikTrip celebrates little moments of summer

By Reel Chicago Jun 8, 2026
QuikTrip is shifting the conversation away from transactions and toward emotion in a new summer campaign developed with Laughlin Constable, its creative and media AOR. Calle...
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FCB’s ‘Caption with Intention’ earns national recognition at 2026 ADDYs
  • AWARDS

FCB’s ‘Caption with Intention’ earns national recognition at 2026 ADDYs

By Reel Chicago Jun 8, 2026
The late FCB Chicago's groundbreaking accessibility initiative "Caption with Intention" continues to rack up industry accolades, this time earning a Mosaic Award at the 2026 Am...
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EXTRA Gum wants us to lock in and focus with… Chewbert
  • CREATIVE

EXTRA Gum wants us to lock in and focus with… Chewbert

By Reel Chicago Jun 5, 2026
EXTRA Gum is looking to turn a familiar habit into a daily ritual with the launch of its new brand platform, "Chew Into It," and the debut of an animated character named Chewbe...
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Jeep x Marvel celebrate vets and 85 years of adventure
  • Reel Ad of the Week

Jeep x Marvel celebrate vets and 85 years of adventure

By Reel Chicago Jun 5, 2026
The Jeep brand and Marvel are expanding their partnership with the launch of "The Original Superheroes," a new Summer of Jeep campaign that honors military veterans while celeb...
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AICP Midwest Gallery: They met. They drank. They talked.
  • AICP/MIDWEST

AICP Midwest Gallery: They met. They drank. They talked.

By Reel Chicago Jun 4, 2026
They probably ate, too. Chicago’s advertising and production community gathered once again last week as AICP Midwest hosted its annual Meet.Drink.Talk. networking event at Tu...
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Coors Banquet x Wrangler use beer-ink to print song chords on jeans
  • Reel Ad of the Week

Coors Banquet x Wrangler use beer-ink to print song chords on jeans

By Reel Chicago May 28, 2026
Coors Banquet and Wrangler are teaming up once again, this time transforming country music into fashion with a campaign from TBWA\Chiat\Day Chicago that literally prints song c...
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Dove Men+Care turns stadium chant into World Cup rally
  • CREATIVE

Dove Men+Care turns stadium chant into World Cup rally

By Reel Chicago May 26, 2026
BBDO Chicago is helping Dove Men+Care tap directly into the emotional chaos of soccer fandom with a new FIFA World Cup 2026 campaign built around one simple truth: fans put the...
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Quality Meats expands leadership team
  • REEL MOVES

Quality Meats expands leadership team

By Reel Chicago May 26, 2026
Quality Meats is continuing its rapid rise with a series of senior leadership moves following one of the agency’s biggest years yet. The independent creative shop has hire...
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Miller Lite is awarding MVP fans a one-of-a-kind matchball
  • SPORTS

Miller Lite is awarding MVP fans a one-of-a-kind matchball

By Reel Chicago May 22, 2026
Miller Lite is going all in on summer. As soccer fever ramps up across the U.S. and America’s 250th birthday celebrations begin rolling into peak season, the Molson Coors bra...
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One Chicago dominates ratings again – well, almost
  • ONE CHICAGO

One Chicago dominates ratings again – well, almost

By Reel Chicago May 22, 2026
NBC’s Chicago Fire and Chicago Med continue proving the staying power of Dick Wolf’s Chicago franchise, both landing inside the Top 10 most-watched non-sports programs of t...
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SCC’s AI Summit challenges companies thinking about AI
  • REEL BUSINESS

SCC’s AI Summit challenges companies thinking about AI

By Reel Chicago May 22, 2026
Schafer Condon Carter (SCC) is leaning further into its challenger-brand positioning with a new AI-focused speaker series that asks a question many agencies and marketers are s...
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Emplify Health amplifies empathy in animated campaign
  • Reel Ad of the Week

Emplify Health amplifies empathy in animated campaign

By Reel Chicago May 21, 2026
Healthcare advertising tends to look and sound exactly the same. Warm piano music. Slow-motion walking shots. Somebody staring thoughtfully out of a hospital window. Cramer-Kra...
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Parkview Health wants to break healthcare advertising’s sameness problem
  • CREATIVE

Parkview Health wants to break healthcare advertising’s sameness problem

By Reel Chicago May 19, 2026
Healthcare advertising has a formula problem. Soft piano music. Slow-motion hugs. Generic promises about compassion. Smiling doctors walking through sunlit hallways like theyâ€...
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Contender’s Robert Clifton Jr. named CAF’s Creative of the Year
  • AWARDS

Contender’s Robert Clifton Jr. named CAF’s Creative of the Year

By Reel Chicago May 15, 2026
Contender co-founder and chief creative officer Robert Clifton Jr. has been named the inaugural recipient of the Chicago Advertising Federation’s (CAF) newly created Creative...
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Stanley brings back the Steemer to gross us out – and it works
  • Reel Ad of the Week

Stanley brings back the Steemer to gross us out – and it works

By Reel Chicago May 14, 2026
There’s something beautifully uncomfortable about Havas Chicago’s latest work for Stanley Steemer. This week’s Reel Ad of the Week goes to the return of “The Steemer,â€...
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