Governor JB Pritzker launched a new statewide effort today called ‘All in Illinois’ to reinforce the state’s core message, backed by scientists and public health experts: stay at home and stay safe. As Illinoisans continue to practice social distancing to stay healthy, the campaign is a way to unite residents across the state and remind them we are all in this together.
“I’ve taken virtually every action available to me to protect our residents and slow the spread, and now, our strongest weapon against COVID-19 is you,” said Governor JB Pritzker. “We as individuals must commit to stay home, stay safe and practice social distancing to stay healthy. I’m asking you to join us and be all in for Illinois.”
To support the statewide call for everyone to stay home due to the novel coronavirus COVID-19, O’Keefe, Reinhard & Paul (OKRP) has created an integrated communications platform supported by an iconic image and call to action – ‘All in Illinois.’ The effort is anchored by a logo – a heart or home or cross, with the word ‘all’ placed above Illinois with the ‘in’ Illinois highlighted.
It is a simple graphic representation that speaks to the bigger idea – All In Illinois – and the mandate that everyone stay in their homes to be safe.
The graphic driven idea is further brought to life through downloadable lawn signs, an All In Illinois frame for profile pictures, a website with All In Illinois stories and outdoor wall scapes. The full elements can be seen and downloaded here.
In addition, famous Illinois natives – Jane Lynch, Ike Barinholtz, Matt Walsh and others — have filmed selfie-video PSA’s that reinforce the importance of staying at home during the COVID-19 crises.
Jane Lynch is a Director with STORY and STORY’s Executive Producer, Cliff Grant produced all of the videos remotely with the celebrities.
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In explaining the campaign, Laura Fegley, Chief Creative Officer at OKRP said, “This is going to be a marathon. We don’t just need to stay home now, we need to stay in for potentially weeks to come. We needed to create an idea that is as much of a rally cry as it is a request. Something we can personally buy into. This is a rally cry to all Illinoisans to pledge to be ALL IN for all of our neighbors. It’s both an idea around community and what you can do as an individual. I’m ALL IN for ILLINOIS.”
We are grateful to all of our well-known Illinoisans for participating in this effort to unite all of our residents during these trying times,” said Erin Guthrie, Director of the Department of Commerce and Economic Opportunity. “We are confident these messages will help increase awareness of how critical it is to stay home and work together to flatten the curve of this virus.”
People can also show their solidarity by updating their Facebook profile photos with the All in Illinois frame image and share messages with friends and family on social media using the #AllinIllinois hashtag.
Additionally, Illinois residents can show they’re committed to being part of the solution by displaying All in Illinois signage in their yard or in their window. All in Illinois signs are available to download here.
SOURCE: State of Illinois