Lunchables Hotline helps navigate mixed-up school year

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Lunchables, the brand known for bringing mixed up fun to mealtime, is here to help you navigate the school year on the right foot to make the new school rules and guidelines more fun and friendly.

Today through September 11, families can call 1-877-BTS-RULZ for the ultimate choose-your-own-adventure experience that takes them on a mixed-up journey with the brand’s characters, Platy and Jackie.

After dialing, families choose whether they’ll start at music or art class, but from there the journey is up to them! Each choice leads to twists and turns, like learning a joke or picking out an awesome mask, to help kids learn the importance of new school rules like hand washing, mask wearing and social distancing in a fun way.

The new Lunchables TVC campaign, “New School Rules,” produced by dentsumcgarrybowen, showcases Lunchables’ friendly spokesanimals, Platy and Jackie, as they guide kids through the new rules of back to school.


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“It’s no secret that going back to school has taken on a new meaning for families and kids this year,” said Rachel Drof, Marketing Director, Lunchables. “We came up with the idea of opening the Lunchables New School Rules Hotline to help families navigate this new normal and start the year off right with a little mixed up fun.”

In addition to the hotline, Lunchables launched a new creative campaign on August 17 created by dentsumcgarrybowen titled, “New School Rules.” Lunchables characters Platy and Jackie guide kids through the new back-to-school rules with a mixed-up fun twist.


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dentsumcgarrybowen Creative Team

Kurt Fries, Chief Creative Officer
Tom Smith, Group Managing Director
Ellen Cohen, Account Managing Directo
Haley Gibert, Account Supervisor
Sydney Spreen, Assistant Account Executive
Chris Robertson, Group Strategy Director
Kelly Dittrich, Strategist
Bari Pearlman, Associate Strategist
Todd Brusnighan, Group Creative Director
Doug Behm, Group Creative Director
Chris Kloet, Creative Director
Rob White, Creative Director
Morgan Cavanaugh, Copywriter
Monica Behrmann, Sr. Art Director
Sarah Tomick, Sr. Producer
Brandy Ricker, Sr. Music Producer
Alica Townsend, Sr. Business Manager
Joann Baker, Director of Business Affairs
Jamika Vogel, Talent Supervisor

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