New Brita spot from dentsumcgarrybowen and cut+run

1+ As the new dentsumcgarrybowen Brita spot Stepping Up relays, every day we have a choice, to keep our old habits or start new ones. The commercial was directed by Arts & Sciences Sean Meehan and edited by Cut+Run’s Steve Gandolfi for agency McGarryBowen. This is brilliantly illustrated by a young girl who forges a … Continue reading “New Brita spot from dentsumcgarrybowen and cut+run”

mcgarrybowen announces new US strategic leadership

2+ Jennifer Zimmerman, Global Chief Strategy officer at mcgarrybowen, today announced changes in the agency’s U.S. strategic leadership. Jamie Shuttleworth has been promoted from Chief Strategy Officer of the Chicago office to U.S. Chief Strategy Officer and will have responsibility for leading strategy across the agency’s U.S. presence, currently with offices in New York, Chicago, … Continue reading “mcgarrybowen announces new US strategic leadership”

Brita, mcgarrybowen help the earth with ugly sweaters

4+ Finessing a time-honored custom with environmental flair, Brita and mcgarrybowen Chicago are offering consumers a chance to celebrate National Ugly Sweater Day with a bright and cheesy new line that calls attention to the urgencies of climate change. Five of the agency’s in-house designers created sweater designs that blend traditional holiday kitsch with imagery … Continue reading “Brita, mcgarrybowen help the earth with ugly sweaters”

mcgarrybowen announces a new global organization

2+ Creative agency will unite operations around a unified brand umbrella and global leadership team mcgarrybowen announced today a new global structure designed to accelerate its commitment to its clients to deliver a best-in-class global creative offering. Gordon Bowen — Founder and Global Chairman of mcgarrybowen and Global Chief Creative Officer of Dentsu — will … Continue reading “mcgarrybowen announces a new global organization”

mcgarrybowen creates new FosterMore campaign

4+ #DonateYourSmallTalk encourages people to mention foster care in everyday conversation FosterMore, a coalition of entertainment, media, business and philanthropic organizations working to deliver a better future for America’s foster care youth, kicks off today its #DonateYourSmallTalk campaign just in time for May National Foster Care Month. The premise for FosterMore’s #DonateYourSmallTalk is simple: talking … Continue reading “mcgarrybowen creates new FosterMore campaign”

Hidden Valley’s campaign of love from mcgarrybowen

5+ 360 campaign featured a level of irreverence that enticed Zach Braff to come on board as narrator and director Hidden Valley Ranch’s new campaign “You Either Love It or You Really Love It,” which rolls out this week, is an exciting shift for Hidden Valley Ranch, as they celebrate the love consumers have for … Continue reading “Hidden Valley’s campaign of love from mcgarrybowen”

mcgarrybowen creates holiday thrills for Crayola

5+ A colorful campaign rouses the holiday spirit with DIY adventure and lovable crayon characters The Crayola characters are back this holiday season and are starring in two action-packed holiday spots. Stepping out into the real world and leveraging cinematic appeal and humor, they connect with kids and adults alike. In Rube Goldberg Machine, Scarlet, … Continue reading “mcgarrybowen creates holiday thrills for Crayola”

mcgarrybowen names Lucia Grillo as Head of U.S. Op’s

5+ Grillo joins from Droga5 in new role to oversee mb’s New York, Chicago and San Francisco operations (New York — 6 December 2018) Pat Lafferty, U.S. President, mcgarrybowen (mb), announced today that Lucia Grillo has been named as the agency’s U.S. Head of Operations. Grillo joins the Dentsu Aegis Network (DAN) agency from Droga5. … Continue reading “mcgarrybowen names Lucia Grillo as Head of U.S. Op’s”

mcgarrybowen scores with star-studded Brita spot

5+ Crafty footage and sharp cuts help Stephen Curry and Anwar Jibawi weave a message into an absurd and enjoyable dinnertime sketch mcgarrybowen Chicago has helped Brita score more than two million YouTube views (and counting) with an effective and hilarious extended commercial titled, Home for the Holidays. Featuring NBA superstar Stephen Curry as himself … Continue reading “mcgarrybowen scores with star-studded Brita spot”

Getting reel with Kurt Fries, CCO of mcgarrybowen

6+ “The job of creatives within this agency is to make me slightly uncomfortable.” —Kurt Fries   Last Summer, veteran advertising creative Kurt Fries took over as CCO for mcgarrybowen Chicago. Reel Chicago sat down with the affable creative leader to see how the year’s been.   Reel Chicago: So how did you get started … Continue reading “Getting reel with Kurt Fries, CCO of mcgarrybowen”

mcgarrybowen NY names Matt Ian Chief Creative Officer

4+ Ian joins mb from Droga5 to lead creative at the New York flagship for clients including United Airlines, Subway, and Verizon (New York — 5 September 2018) Ned Crowley, U.S. Chief Creative Officer, mcgarrybowen (mb), announced today that Matt Ian has been named Chief Creative Officer for its New York flagship office. Ian will … Continue reading “mcgarrybowen NY names Matt Ian Chief Creative Officer”

mcgarrybowen mints cryptocurrency backed by bacon

2+ After 100 years of making bacon and hot dogs, Oscar Mayer is paving the way in the burgeoning cryptocurrency landscape by introducing “Bacoin,” the first-ever cryptocurrency backed by the gold standard of Oscar Mayer Bacon. Last week, the cold cuts and meat company announced it is giving away a limited amount of Bacoin that … Continue reading “mcgarrybowen mints cryptocurrency backed by bacon”

mcgarrybowen spot for Hidden Valley Ranch is a BFD

3+ A new spot for Hidden Valley Ranch by the Chicago office of mcgarrybowen flirts with the prospect of a cussword before pulling a switcheroo kinda thing. Family Shaker describes how food tastes awesome when it is sprinkled with the Original Ranch Seasoning Shaker, a handy new product that dispenses the classic flavor of Hidden … Continue reading “mcgarrybowen spot for Hidden Valley Ranch is a BFD”

Reel Women: Laurel Flatt, President, mcgarrybowen/Chicago

9+ Laurel joined mcgarrybowen in 2009 and currently serves as President of the Chicago office. In addition to her agency responsibilities she continues to lead the Disney Parks and Resorts account. Prior to mcgarrybowen, she fine-tuned her skills during a ten-year stint at Fallon Minneapolis, working with such clients as EDS, Nikon, and Citi. Her … Continue reading “Reel Women: Laurel Flatt, President, mcgarrybowen/Chicago”

Tessa, mcgarrybowen, Arc, Jenny Milkowski on the move

8+ Puppet master and stop-motion specialist join Tessa Films’ roster Meghann Artes and Toben Seymour have joined the directorial roster at Tessa Films. The duo arrives at Tessa Films with skillsets that are bound to overlap in both conventional and unconventional ways. Artes is a master of stop motion. Seymour is a master of puppetry. … Continue reading “Tessa, mcgarrybowen, Arc, Jenny Milkowski on the move”

Angela Johnson named President of mcgarrybowen/NYC

7+ Former WPP exec Angela Johnson is leaving the Windy City for the Big Apple. McGarryBowen U.S. President Simon Pearce announced that Johnson has been named President of the agency’s New York office, and introduced her to the NYC staff in a meeting Friday afternoon. “Angela has a rich background in bringing impressive, record-breaking results … Continue reading “Angela Johnson named President of mcgarrybowen/NYC”

mcgarrybowen acquires digital agency, Swirl

8+ Dentsu Aegis Network announced the acquisition of Swirl, one of the leading independent digital marketing firms on the West Coast. Swirl will become part of global award-winning creative agency mcgarrybowen, expanding the 15-year-old agency’s capabilities in both digital and social-first marketing, branded content, and eCRM. Following the acquisition, Swirl will be named Swirl mcgarrybowen. … Continue reading “mcgarrybowen acquires digital agency, Swirl”

mcgarrybowen goes nuts for Planters

6+ Christmas, Hanukkah, Kwanza or whatever you identify with came early for mcgarrybowen as Chief Creative Officer, Kurt Fries, posted on Linkedin that the agency had won The Planters Peanuts account from Leo Burnett. An agency spokeswoman confirmed the move to the Reel this afternoon. Mcgarrybowen President Laurel Flatt was clearly happy with the decision. … Continue reading “mcgarrybowen goes nuts for Planters”

McGarryBowen creates a natural winner for Burt’s Bees

8+ McGarryBowen helped introduce Burt’s Bees Beauty, a new makeup line from Burt’s Bees, with a celebration of the female dynamic and a focus on wholesome ingredients. Spanning TV, print, and digital, I Am Not Synthetic combines a multicultural lineup of women with colorful shots of product and soothing images of nature in a campaign … Continue reading “McGarryBowen creates a natural winner for Burt’s Bees”