Laughlin Constable, the independent, full-service creative agency, announced it has been named the agency of record for True Value Company.
The company, which is based in Chicago, is one of the world’s leading hardline wholesalers with a globally recognized brand serving independent hardware retailers. Coast to Coast, the independent wholesale hardware distributor serves some 4,500 retail outlets in more than 60 countries.
According to Kelly Megel, the SVP of Marketing for True Value Company, Laughlin Constable stood out as the perfect agency partner for True Value as they quickly grasped the brand and business and presented a thoughtful approach to taking the brand story to the next level.
True Value is turning 75 this year and they will celebrate their anniversary with special sales and commemorative celebrations. The company sees this milestone as an opportunity to reinforce what makes the brand special and redefine what it means for retailers to be associated with True Value.
Laughlin Constable will be responsible for developing and implementing a new integrated brand, creative, and media strategy for True Value Company, with immediate effect. The agency, with offices in Chicago and Milwaukee, has recently experienced a series of wins, including being named AOR for Vienna Beef and acquiring two new financial services clients and a CPG client since the beginning of the year.
Both True Value and Laughlin Constable are looking forward to working together to build a powerful marketing platform for the True Value brand’s next chapter.
ALSO READ: Laughlin Constable named national agency of record for Vienna Beef
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