Jon Laughlin half jokes that he’s worked at Laughlin Constable for 44 years but in some ways he is right. He and his brother Pat Laughlin were born into the advertising agency world as their father Steve Laughlin, a member of the Wisconsin Advertising Hall of Fame, founded and was growing his new agency just … Continue reading “Second Generation takes the creative helm at Laughlin Constable”
Laughlin Constable announced the launch of the Vienna Beef Hot Dog Stand Challenge to assist the legendary Chicago Hot Dog company in its efforts to support its recovering restaurateur vendors as people return to eating out and resuming activities. This campaign is the first from Laughlin Constable (LC) on behalf of Vienna Beef after winning … Continue reading “Laughlin Constable launches Vienna Beef Hot Dog Stand Challenge”
Laughlin Constable announced that it has been awarded three Publicity Club of Chicago Trumpet Awards, which honor distinguished individual achievements in public relations, marketing and communications. The agency was awarded for work on behalf of clients North Shore Bank, Crisis Prevention Institute (CPI) and O&H Danish Bakery. “I’m incredibly proud that our PR team’s hard work can be … Continue reading “Laughlin Constable wins three PCC Trumpet Awards”
Laughlin Constable, an independent, creative agency, announced it is expanding its pro bono program to specifically seek nominations and applications from minority-owned businesses in its own office cities of Chicago and Milwaukee that can benefit and grow from marketing services. The agency is aiming to “Increase the Piece” of success for minority businesses, which account … Continue reading “Laughlin Constable expands pro bono program”
Laughlin Constable announced that it has been awarded a Public Relations Society of America (PRSA) Bronze Anvil Award, a prestigious national award for the PR industry that recognizes outstanding achievements in public relations. The agency, along with client Crisis Prevention Institute (CPI), was awarded the recognition for its public awareness and education work with the world … Continue reading “Laughlin Constable wins prestigious PRSA award”
Laughlin Constable, an independent, creative agency, today announced the promotion of John Stachulski to Vice President of Media Platforms and Data, a newly created role within the agency. Stachulski previously held the position of Director of Programmatic Strategy. With Stachulski’s guidance, Laughlin Constable’s programmatic offering witnessed a 200% growth in revenue during his tenure as … Continue reading “Laughlin Constable promotes John Stachulski to VP Media”
Laughlin Constable is going sailing. Sort of. The agency announced that Grand Craft luxury boats has turned to the agency for marketing communications strategy and implementation. LC will be responsible for creating a strategic foundation of creative and digital needs for Grand Craft as the luxury boat manufacturer re-invigorates its dedication to its mission. “Grand … Continue reading “Laughlin Constable dives into luxury boat market”
Laughlin Constable, a full-service, independent creative agency, announced that it has been recognized as one of Crain’s Chicago’s “Best Places to Work” in 2021. “This past year has been challenging for everyone in many ways and for us to be recognized as a top place to work at a time when everyone was home, reflects … Continue reading “Laughlin Constable named a top place to work in Chicago”
Laughlin Constable, an independent, creative agency, today announced the promotion of Rome Seifert to chief operating officer (COO). Seifert has served as Laughlin Constable’s chief financial officer (CFO) for the last six years. During his time as CFO, Seifert applied 20 years of accounting experience to provide valuable financial guidance that positioned employees and client … Continue reading “Laughlin Constable appoints Rome Seifert as COO”
Heading into the Super Bowl, the question on my mind was “How much of 2020 is going to wind up in the 2021 Super Bowl ads?” Mercifully, it wasn’t all that much. Not that there weren’t important issues to talk about, but we leaned so heavily into messaging around the pandemic and social issues this … Continue reading “Laughlin Constable’s John Maxham on Super Bowl ads”
Laughlin Constable, a Top 25 independent agency, today announced its public relations team has been named to an elite, national network of award-winning PR professionals, PRConsultants Group (PRCG). Laughlin Constable staff will serve as the network’s Chicago and Milwaukee affiliates, providing on-the-ground expertise for a variety of national and international brands focusing on strategic planning … Continue reading “Laughlin Constable joins national network of PR firms”
Vince Cook joins as Executive Creative Director, Austin Scott as Digital Creative Director Laughlin Constable has bolstered its creative department by adding two senior leaders. The moves come eight months after Lisa Bennett took over as CCO. The agency announced that talented Vince Cook (top left) joins as Executive Creative Director, working across multiple accounts, … Continue reading “Vince Cook joins Laughlin Constable as ECD”
Laughlin Constable announced yesterday that it has been named Media Agency of Record for Chicago-based USG Corporation, the leading manufacturer of building products and innovative solutions that enable customers to build the outstanding spaces where people live and work. LC won the media business after a formal review process. USG wanted to elevate their media … Continue reading “Laughlin Constable named media AOR for USG Corp.”
Laughlin Constable and RW2 Productions’ directors Lyndon and Lindsey Wade help rebrand auto financier Byride with new campaign Sobering but true fact about this “booming” economy that we are living in – 78 percent of American workers live paycheck to paycheck. So, what does that mean driving wise? Well, investing in a comfortable, reliable car … Continue reading “Laughlin Constable, Byrider explore the power of ‘If’”
If you have a college student who’s a Cubs or Brewers fan, Amtrak has a way to get them out of the house so they can catch the Cubs/Brewers series in late July and early August. Or maybe they’re coming from Milwaukee for Lolla. Or maybe going to Milwaukee for Summerfest. Laughlin Constable has debuted … Continue reading “Laughlin Constable campaign on track for Amtrak”
Award-winning shop adds year-round “Always Fleet Farm Season” boast in new campaign for the Midwest retailer Milwaukee-based Laughlin Constable has dropped a whole new lexicon of seasons for client Fleet Farm. The new “Seasons” campaign for the 63-year-old midwest retailer celebrates the idea that Fleet Farm has everything you need for every season of … Continue reading “Laughlin Constable launches new Fleet Farm campaign”
With the addition of the ASPCA to its client roster, Laughlin Constable is going to the dogs … and cats, if you will. Laughlin Constable announced it has added to its client roster the American Society for the Prevention of Cruelty to Animals (ASPCA). LC will manage all digital advertising campaigns and analytics. The … Continue reading “ASPCA names Laughlin Constable as digital AOR”
“I deeply apologize to everyone that this situation has caused distress. I believe all women have the right to feel safe and be heard. I am focusing on healing with my family.” – Dan Fietsam It’s never easy to report bad news, especially in the era of #metoo. What we say and how we … Continue reading “Laughlin Constable fires CCO Fietsam after allegations”
Laughlin Constable wins two national, local “Best in Show” and other PR industry awards (Milwaukee — 16 May 2018) Full-service, independent agency Laughlin Constable today announced that it received a series of national and local awards from the Public Relations Society of America (PRSA) for its outstanding public relations and communications work across five … Continue reading “Laughlin Constable shoots, scores!”
Hot off being named by Crain’s Chicago (and reported here) as one Chicago’s “Top 100 places to Work,” Laughlin Constable has done it again. The Milwaukee Journal Sentinel has included the independent agency on this year’s “Top Workplace” list, the centerpiece of a program designed to identify, recognize, and honor the best places to work … Continue reading “Laughlin Constable named top workplace in Milwaukee”
Well, this should have people pounding on Laughlin Constable’s door. The agency, which bills in excess of $280 million, was named one of Chicago’s “Best Places to Work” in 2018 by Crain’s Chicago Business. The Crain’s Chicago Best Places to Work program is designed to identify, recognize, and honor the 100 best companies to work … Continue reading “Laughlin Constable among Chi’s “Best Places to Work””
Cheers, Laughlin Constable. The agency announced today its partnership with D.G. Yuengling & Son, Inc., serving as the brewery’s new agency of record for creative work after a competitive search and review process. Laughlin Constable will support all of Yuengling’s products, and will particularly seek to increase sales for the flagship beer, Yuengling Traditional Lager. … Continue reading “Laughlin Constable named AOR for Yuengling & Son, Inc”
A new, retro-flavored, funk-inspired campaign from Laughlin Constable’s in-house production company, Hive, should have Milwaukee Bucks fans cheering and dancing in their arm chairs. With energetic editing, existing footage, and a bouncy, in-your-face, Samuel Jackson style voice-over (Eddie Faura), the work helps the team make a convincing case that they are set to revisit the … Continue reading “Laughlin Constable goes “Bucks” wild”
Laughlin Constable’s “Best of Show” for Lambeau Field Supper Club Installation at the annual United Adworkers 2017 Milwaukee 99 Awards was one of several victories claimed by the agency during the Oct. 13 event. Described by LC as “a major focal point of Travel Wisconsin’s marketing efforts,” the Supper Club Installation offers the look and … Continue reading “Laughlin Constable wins big at Milwaukee 99 Awards”
Dang, it’s been a rough week. Shootings in Vegas. The orange one passing paper towels like basketballs to homeless Puerto Ricans and Twitter-fighting with the mayor of San Juan. And I’m still scratching my head wondering what the hell is going on with American Horror Story this year. I clearly needed something uplifting to top … Continue reading “Laughlin Constable offers confidence to boys and girls”
The Milwaukee office of Laughlin Constable has appointed Kristine Naidl to Managing Director of Public Relations. Besides leading internal PR strategy for the agency and its clients, she will oversee Laughlin Constable’s exceptional and expanding public relations team.
Naidl is an Accredited Public Relations professional who joined Laughlin Constable in 2012. Prior to that, she spent 18 years in key roles for Zeppos & Associates, an award-winning, Milwaukee-based communications firm specializing in public relations and government affairs that was acquired by LC five years ago.
Relatable situations go from anxious to happy in a series of spots that have earned a million online views (Chicago — 12 December 2018) A series of videos created by Chicago design and animation studio Mode Project uses humor to connect Acuity Insurance with its customers. The results are drawing smiles from audiences — and … Continue reading “Mode Project helps Laughlin add humor to Acuity campaign”
The campaign by Laughlin Constable’s in-house production company will run on TV, digital, radio, and outdoor It was a great week for Milwaukee Bucks fans, as single-game tickets for the team’s inaugural season in the world-class Fiserv Forum went on sale on Wednesday. Milwaukee’s moves, like the addition of free-agent center Brook Lopez, have given … Continue reading “Laughlin’s HIVE launches Bucks ‘Built to Stay’ campaign”
When Mix Kitchen engineer Sam Fishkin heard about the concept for Fram oil filter’s Frampa campaign by Laughlin Constable, he figured that the audio should be “subtle” and “stay out of the way.”
But when composer Craig J. Snider got wind of the idea, he heard a “classic power trio with Les Paul guitars, bass and drums.”
They were both right.
Laughlin Constable helped oil filter giant Fram connect with young adults by hiring a 70-year-old pitchman to call them “numnuts.”
“We wanted to channel that sort of sage old advisor we all kind of grew up with,” explains creative director Jon Laughlin.
Breaking Bad actor Jonathan Banks stars as the title character in Frampa, an online campaign LC created for Fram’s Extra Guard oil filters. In each of the series’ four spots, he shows tough but tender disapproval for anyone who cannot competently change the oil in their cars.
Advertising veteran Dan Fietsam, formerly executive creative director with FCB Chicago and Energy BBDO, has joined Laughlin Constable as its chief creative officer, effective June 1.
Fietsam will lead creative across LC offices in Chicago, Milwaukee, New York and New Jersey, with the goal of “becoming one of the most successful ndependent agencies in the country,” says LC’s CEO Mat Lignel.
Milwaukee-based Palermo’s Pizza launched its first campaign for Urban Pie frozen premium pizzas via new AOR Laughlin Constable, celebrating its 40th anniversary this year.
a Friendly’s Restaurant/Laughlin Constable spot at a Friendly’s in Kissimmee, Florida and a Kids “R” Us store in Orlando.
Father (Adam Vernier) takes his son (Evan Nave) to a Friendly’s after they were in a department store where Dad has been shopping.
There, while they watch images on a big screen TV, a voiceover reminds Dad that “what we really need, we already have.” The spot ends with the tag, “You and Me and Friendly’s.”
Steve Ford music provided the score, Another Country the sound design, and Tom Pastorelle of Cutters edited.
Sonixphere, the award-winning music and sound creators for advertising, series TV and film, announced that Matt Brooks has joined the company as Head of International Business Development. The addition of Matt comes at a strategic time for Sonixphere as it continues to build a global presence. Matt was previously Regional Director of Operations at Sofar … Continue reading “Sonixphere adds Matt Brooks, Int’l Business Development”
In case you aren’t aware of the importance of coffee… The U.S. Postal Service is celebrating America’s love of coffee today with the issuance of four new stamps. Whether milky, dark as night, sweetened, flavored or highly concentrated, many coffee drinks have one thing in common — they begin with espresso. This booklet of 20 … Continue reading “U.S. Postal Service celebrates America’s love of coffee”
FCB Chicago is proving the agency is determined to support and build their in-house production studio, Lord + Thomas. The name harkens back to FCB’s original founders, Lord & Thomas, a Chicago ad agency founded in 1881. Erika Pflederer has left her position as Group Managing Director of Production at mcgarrybowen after eight years to … Continue reading “FCB hires Erika Pflederer to grow in-house studio”
Milwaukee-based agency created celebratory Instagram video with in-house production company Hive The story goes a little something like this. Former LA Laker Kobe Bryant was handing out challenges to NBA players. Milwaukee Bucks forward, Giannis Antetokounmpo, felt left out and tweeted Bryant asking for his own challenge. Bryant’s tweet was one word – MVP. The … Continue reading “Bucks celebrate MVP Antetokounmpo with Insta video”
“Oak Park is Chicagoland’s hidden gem, and this fully integrated campaign is about re-positioning the city and its many communities,” — Daniel Thomas, TimeZoneOne The team at TimeZoneOne seems to be keeping very busy. Last week, we reported on the indie communications agency being named AOR for popular Navy Pier. Now the agency is helping … Continue reading “TimeZoneOne says “Meet Us Here” at Oak Park”
New hyper-targeted marketing push looks to redefine “lunchtime” Lunch is actually my favorite meal of the day. Who doesn’t like a good sandwich? Apparently Carl Buddig and his brand Buddig, along with newly appointed AOR, Fusion92 do. The brand and agency have launched a national integrated campaign aimed at capturing the imagination of lunchmeat eaters … Continue reading “Fusion92 “lunches” new campaign for Buddig”
Michael Matykiewicz assumes role formerly held by Kevin Houlihan, MERGE’s President and Chief Creative Officer (Chicago — 4 June 2018) Unified creative and media agency MERGE Chicago has promoted Michael Matykiewicz to Executive Creative Director. The role was formerly occupied by Kevin Houlihan, who is now MERGE’s President & Chief Creative Officer. Matykiewicz, who … Continue reading “Merge makes Matykiewicz Exec Creative Director”
THE 70-PLUS GUESTS at ChicPUG’s (Chicago Creative Pro Users Group) Wrap Party last week at the Metropolitan Club cheered lucky member Tony Abasolo when he won the two top raffle prizes valued at $3,100 and two additional prizes.
Abasolo, who is with Apple and a freelance editor, took home the Editors Retreat All Access Pass, valued at $1,900 and the TB ThunderBay 4 RAID 6, a $1,200 value. He also won an AddMotion and a Color Finale Pro.
STARTING JULY 20, Chicago’s film industry will take off like a rocket as NBC/Dick Wolf’s three primetime series — “Chicago Fire,” “PD” and “Med” — all begin shooting their new fall seasons on Cinespace stages.
By mid-September, eight TV series will be filming here. Cameras will roll for Fox TV’s hit “Empire” and new Fox entries, “The Exorcist” Aug. 3 and “ABP” Aug. 22. NBC’s “Chicago Justice” is scheduled to start for mid-September airing.
THE CHICAGO BEARS are redefining the way they connect with bilingual and bicultural Hispanic fans by signing with Paco Collective to head the team’s cross-cultural marketing.
This marks the Bears’ first formal partnership with an Hispanic-specific strategic marketing agency.
At the American Advertising Federation 2016 ADDY Awards last Wednesday night, Energy BBDO was the top winner with a record-setting 93 awards topped by earning the Best in Show for a Ziploc plastic bags poster campaign.
The Chicago Ad Federation boasted it had 350 submissions for the recent ADDY Awards from local agencies and those entries were carefully considered by 25 top creatives from national pedigreed agencies.
As a result of all this vetting, and no doubt based on the sheer volume of entries from Leo Burnett, it should have been no surprise that the Publicis giant had a colossal haul of 62 awards, including six out of the seven ADDY Bests.
RIVET PRESIDENT YVONNE FURTH announced she will retire from the agency Aug. 31 after 26 years with Draft/Chicago, Rivet’s parent company.
Lor Gold, also from Draft who formed Rivet with Furth last January, remains as Rivet’s CCO and new position of global managing director.
The 2005 Ad Woman of the Year, and possessor of an arms-length worth of awards, Furth previously was Draft/Chicago president/CEO. She joined Draft in ?81 as assistant account exec and ascended through the ranks to become president/COO in ’02.
WHO HE IS: Tom Pastorelle, a senior editor at Cutters Editorial where he’s worked since 1993.
HOW HE VIEWS HIS JOB: As an editor for high-profile clients like Nike, Wrangler, McDonald’s and Michelob Ultra, he says, “It’s great to take all the parts of a project, from agency concept through processing of the film, and turn them into something more fully realized.”
PROS: “Working with great and interesting people, at Cutters and among our agency clients.” He’s also fond of the climate control in his edit suite.
CONS: The sales element.
EURO MEANS BUSINESS. Just moved in are the Chicago brethren of Rubin Postaer Associates (RPA): GCDs Bill Mericle and Paul Janas, copywriter Derrick Halpern, print production director Susan Green and account execs Bill Marks and Tim Reardon. They also brought with them accounts Potbelly Sandwich Works, Calaphon cookware, Direct Buy, GMAC Realty, Greco children’s products and H20 plus. New hire is SVP Paula Airsick as head of new position of strategy and planning. She’s a 16-year veteran of FCB.
Nicholas Paul heads the Chicago office of FCB’s new 361 Degrees Sports & Event Marketing division. A staff of ultimately 12 will work on sports and sponsorship marketing, event and hospitality services. Paul formerly headed KemperLesnik Sports Marketing.
Film & Tape Works added Mark Johnson as Smoke and online editor, formerly of Swell for 7 years. Another Swell departure was audio engineer Steve Wilke.
Gov. Blagojevich and IFO director Brenda Sexton took a meeting last week in L.A.