FCB continues its winning streak at Cannes Lions

The FCB Network continues its winning streak on day two of the Cannes Lions International Festival of Creativity, taking home two more Grand Prix trophies – the first, in the category of Media – Social Behaviour for FCB Chicago’s “Boards of Change,” on behalf of the City of Chicago.

The second Grand Prix was awarded in the category of PR – Corporate Image, Communication & Reputation Management to FCB Chicago/FCB New York’s “Contract for Change” on behalf of AB InBev. In just two days, FCB has won an astounding 48 Lions, consisting of 3 Grands Prix, 9 Gold, 18 Silver and 18 Bronze, making this the network’s strongest start to Cannes ever.

In addition to the Grand Prix for FCB Chicago/FCB New York’s “Contract for Change,” the campaign also took home a Gold Lion for Direct – Corporate Purpose & Social Responsibility, Silver for Direct – Food & Drink, Gold in PR – Food & Drink and Bronze in Creative Strategy – Food & Drink. The campaign, on behalf of AB InBev, highlights Michelob ULTRA Pure Gold’s mission of transforming America’s agriculture by encouraging organic farmland with an agreement that guarantees farmers a buyer in three years when their organic crop transition is complete. The agreement was offered to all American farmers, with 104,000 acres of farmland in transition today.


ALSO READ: One Show: FCB Chicago wins eight Gold Pencils


In addition to today’s Grand Prix for “Boards of Change,” the FCB Chicago office also garnered a Gold Lion in the category of PR – Social Behaviour. “Boards of Change” has racked up a remarkable 12 trophies to date, including 1 Grand Prix, 3 Gold, 4 Silver and 4 Bronze.

FCB New York’s “Michelob ULTRA Courtside,” on behalf of AB InBev, scored its first Lions of the Festival. The campaign digitally immersed fans at home in the NBA Bubble to reinvent the live viewing experience when COVID-19 shut down the 2020 season. Its wins include Gold in the category of Media – Use of Events, Bronze in Direct – Immersive Experiences & Interactive Screens and Bronze in Media – Social Behaviour.

FCB Inferno took home its first Cannes wins this year for “Raising Profiles” on behalf of The Big Issue and LinkedIn, including Gold in the category of Media – Use of Social Platforms. The campaign used location data to find the businesspeople who worked in the areas where The Big Issue vendors used to sell the print edition prior to COVID-19 and reconnected them with old customers, while also giving them the chance to sell digitally on LinkedIn. The campaign also garnered two Silver Lions — one in Creative Strategy – Collaboration and the other in Social & Influencer – Audience Targeting/Engagement Strategies.

FCB Canada’s globally awarded “Project Understood” on behalf of Google AI and Canadian Down Syndrome Society continues to earn recognition and accolades. To date, the campaign has won 1 Silver and 2 Bronze Lions.


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