“The Last Barf Bag,” a lighthearted, 12-minute Dramamine mini-documentary which explores the eccentric subculture of air sickness bags by profiling four collectors who show off their treasures, won seven Lions at Cannes Lions International Festival of Creativity.
The film, created and developed by FCB Chicago and produced by directing collective Sunny Sixteen, took home one Grand Prix in the Health & Wellness category as well three Silver and two Bronze in the Brand Experience & Activation categories, Film and Outdoor categories.
The film also looks more broadly at the decline of air sickness bags on commercial airlines, which has followed a major drop in air nausea rates over the past half-century, as improved planes and flight paths have reduced turbulence. Watch below:
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Health & Wellness Jury President Wendy Chan noted, “This Grand Prix-winning work showcases how a brand no matter its size can cut through the noise of a crowded market. It talks about the brand without mentioning it, by using light-heartedness, with an unexpected but relevant way in. It’s an example that will inspire all to push boundaries.”
Dramamine cheekily takes some credit for this in the film, at one point showing a chart mapping the brand’s growth against the bags’ disappearance.
