The last two days of news are making the Reel Chicago team wonder if Energy BBDO has a secret farm somewhere. In the agency’s new Kerrygold butter spot the Irish dairy brand celebrates people coming together and enjoying small moments over a home-cooked meal.
The campaign, which launched yesterday, is supported by a new film ‘Middle of the Night’ and a digital / social activation called ‘Kerrygold Recipe Routes’.
The Hallmark-like :60 film tells the story of how a family goes to great lengths to share their love and celebrate together. In it a family wakes up in the middle of the night to prepare what appears to be a big holiday meal, but is ultimately revealed that they are celebrating their son after a long shift on his first day. Watch below:
The powerful emotional story is rooted in the idea that life’s simpler moments are often the most special and that Kerrygold can enrich them in a memorable way. To help make this story feel as warm and authentic as possible, a real family of four was cast. Watch below:
Brian Cleere, marketing director at Kerrygold, Ornua Foods North America, commented: “The rich grass-fed taste of Kerrygold comes from the care our Irish dairy farmers put into their farming. Put simply, Kerrygold is made by people who care, for people who care. And just as families across the country work to reimagine their celebrations this year, we hope to inspire them to show their love with simple gestures and shared food experiences.”
Just as the holidays look different this year, so will holiday travel. Designed for virtual travel experiences, ‘Kerrygold Recipe Routes’ leans into how the richness of Kerrygold can help people reimagine their road trips around the holidays.
The program suggests recipes to users based on the routes they travel, inspired by dishes and ingredients specific to their location. It also invites users staying at home this year to reimagine and embark on a new flavour journey. ‘Kerrygold Recipe Routes’ is supported by chef influencers from five different regions across the country
The work was wonderfully edited by our friends at Optimus, and will run on TV, OLV and social. The campaign also incorporates partnerships with the Food Network and Eater. All social distancing protocols were followed in its creation.
The spot works so well, that the Reel Chicago team is now ordering Kerrygold on our Instacart.
AGENCY: Energy BBDO
- DIGITAL CONTENT PRODUCTION COMPANY: Flare Chicago
- DIRECTOR OF STUDIO PRODUCTION: Mitch Monzon
- TVC PRODUCTION COMPANY: Arts & Sciences
- DIRECTOR: Anthony Mandler
- EDITOR: Angelo Valencia
- SENIOR PRODUCER: Joanna Woods
- AUDIO: Marina Killion
- FINISH: Glen Noren, Ryan Wood
COLOR COMPANY: Company3
SENIOR COLORIST: Tyler Roth
MUSIC: ‘Running Home’
- WRITTEN AND PERFORMED BY: Gregory Alan Isakov (featuring Julie Davis)
- COURTESY OF: Suitcase Town Music, Inc. & Third Side Music, Inc.
MEDIA: PHD Media
- STRATEGY SUPERVISOR: Melissa Egas
- SOCIAL & SEARCH SUPERVISOR: Eleni Murphy
- PLANNING & OPTIMIZATION MANAGER: Jenny Rooth
- SENIOR STRATEGIST: Nicole Brettman
SOURCE: Energy BBDO