On Monday, Coors Light released a series of ads leading up to the Big Game, aiming to showcase the world’s most refreshing beer in its iciest glory. However, instead of delivering their signature “Mountain Cold Refreshment,” the campaign stumbled with a glaring typo: “Mountain Cold Refershment.”
Oops.
Molson Coors cleverly played off the incident, dubbing it a “Case of the Mondays.” Leading up to the Big Game—cough Super Bowl cough—the campaign was designed to highlight the frosty appeal of their “Silver Bullet.” Instead, it sparked some unexpected attention.
In a lighthearted statement, the brand acknowledged the error:
“This morning, we released a series of ads intended to make Coors Light look even colder, and we’re aware they included a bit of a blunder. We want to thank everyone for letting us know about the errors. Very chill of you.”
The brewer promised swift corrections, quipping they’d fix it “faster than a cold beer can cool you down after a long day.”
Practically everyone makes the occasional spelling mistake—but the beer’s typo just so happened to be publicly displayed across two countries during one of the biggest advertising seasons of the year.
Interestingly, the typo didn’t seem to dampen investor confidence. Molson Coors Beverage Co. (TAP) shares rose about 2.5% in intraday trading Monday, even though they’ve declined roughly 15% over the past year.
The beer giant has since embraced the error with good humor, ensuring fans that while the ads might have been a bit warmer than intended, their beer remains as cold as ever.
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