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Columnist: Reel Chicago

Film studio planned for Marshall Field’s warehouse
  • REEL PRO

Film studio planned for Marshall Field’s warehouse

By Reel Chicago Feb 6, 2021
Knickpoint Ventures, owner of the sprawling 22-acre former Marshall Field’s warehouse complex on the Northwest Side, plans to create a film production campus on the site. ...
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McDonald’s Super Bowl – Thank You for Driving Thru
  • Super Bowl

McDonald’s Super Bowl – Thank You for Driving Thru

By Reel Chicago Feb 5, 2021
McDonald’s has unveiled its :30-second for the Super Bowl – Thank You for Driving Thru – which will air shortly before kickoff. For years, McDonald's has heard its cus...
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You want a sandwich war? You got a sandwich war.
  • Super Bowl

You want a sandwich war? You got a sandwich war.

By Reel Chicago Feb 5, 2021
First, there were the Chicken wars. Now, Jimmy John's finds itself in the middle of a sandwich war during the company's first-ever Super Bowl commercial. The new spot from t...
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Film and TV workers classified as Group 1C for vaccine
  • REEL PRO

Film and TV workers classified as Group 1C for vaccine

By Reel Chicago Feb 5, 2021
UPDATED INFORMATION: As previously reported in Reel Chicago, the Mayor’s COVID-19 Recovery Task force and State of Illinois DCEO have designated Film Production as essential...
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“Believe You Will” in Guaranteed Rate’s SB spot
  • Super Bowl

“Believe You Will” in Guaranteed Rate’s SB spot

By Reel Chicago Feb 5, 2021
It's the Friday before the big game, so expect a slew of Super Bowl reveals today. Guaranteed Rate, has announced that the newest ad in its national brand campaign, Believe Yo...
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  • Reel People

From Bitcoin to Books & Movies: a Chicago Partnership

By Reel Chicago Feb 5, 2021
Bitcoin to Books and Movies, hedge fund talent Brandon Elsasser is also a debut author. His 2020 memoir Once More Without Feeling was recently optioned for produ...
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  • Events

Asian Pop Up Cinema announces Happy Lunar New Year

By Reel Chicago Feb 4, 2021
On the day of 'little' year that kicks off the official preparation of the new lunar year per Chinese customs, Asian Pop-Up Cinema announces a Happy Lunar New Year-Watch 7...
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Ulta Beauty commits  to Diversity and Inclusion
  • REEL BUSINESS

Ulta Beauty commits to Diversity and Inclusion

By Reel Chicago Feb 4, 2021
Ulta Beauty, the nation's largest beauty retailer, today shared diversity and inclusion commitments with a keen focus on brand amplification and support, assortment growth, and...
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Noisefloor welcomes Carly Glenn to the family
  • REEL MOVES

Noisefloor welcomes Carly Glenn to the family

By Reel Chicago Feb 4, 2021
Noisefloor welcomes singer/songwriter, filmmaker, and writer Carly Glenn to the family. Carly has worked in production for almost 3 years and brings many talents to the table. ...
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Jeep to air one spot during Super Bowl
  • Super Bowl

Jeep to air one spot during Super Bowl

By Reel Chicago Feb 4, 2021
Keeping their effort under wraps, Jeep announced it will debut one commercial during this Sunday’s (February 7, 2021) Big Game telecast. The spot will air in the second half ...
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Where does Chicago rank for football fans?
  • Super Bowl

Where does Chicago rank for football fans?

By Reel Chicago Feb 4, 2021
For many Chicago football fans, as well as fans across the country, Super Bowl is far more than just a game: it’s a sacred American tradition. Fans aren’t just spectators, ...
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McDonald’s preps Lunar New Year with 88rising
  • REEL BUSINESS

McDonald’s preps Lunar New Year with 88rising

By Reel Chicago Feb 4, 2021
Lunar New Year is a time to set aside the old while welcoming the new. As many people across the country anticipate the Year of the Ox, in the spirit of celebrating new beginni...
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McDonald’s shakes things up with the Shamrock Season
  • REEL BUSINESS

McDonald’s shakes things up with the Shamrock Season

By Reel Chicago Feb 4, 2021
Sooooo, you're bumming from a crappy Feb 14, don't despair. Screw a heart-shaped box of chocolates. Feb 15. marks the day that McDonald's brings back Shamrock Shake Season to m...
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AdQuick partners with Lyft to manage cartop advertising
  • REEL MOVES

AdQuick partners with Lyft to manage cartop advertising

By Reel Chicago Feb 2, 2021
AdQuick, the top out-of-home advertising marketplace in the world, today announced its partnership with rideshare giant Lyft to manage its cartop advertising on Lyft Halos in...
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Two leading automotive advertising agencies join forces
  • REEL MOVES

Two leading automotive advertising agencies join forces

By Reel Chicago Feb 2, 2021
Honda and Acura dealer associations across the country will soon have access to powerful new marketing capabilities, as two nationally prominent automotive advertising agencies...
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Complete list of all our Super Bowl coverage. Enjoy!
  • Super Bowl

Complete list of all our Super Bowl coverage. Enjoy!

By Reel Chicago Feb 2, 2021
If you're as much of a fan of Super Bowl spots as we are you will enjoy seeing the complete list of our coverage right here. We're making it easy on our readers with one cl...
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Steeves and Cutters on the making of before/during/after
  • Behind The Scenes

Steeves and Cutters on the making of before/during/after

By Reel Chicago Feb 2, 2021
While many people dream of assembling a Who's Who list of premier talents to help them tell their personal story on the big screen, highly accomplished actor turned screenwrite...
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Rafael Kent joins Picture North with explosive music video
  • REEL MOVES

Rafael Kent joins Picture North with explosive music video

By Reel Chicago Jan 29, 2021
Cool camera moves and slick transitions are nice, but in the end it was asthmatic love that united Picture North and Brazilian director Rafael Kent. Kent, who on Friday rel...
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American Osteopathic Assoc partners with Two by Four
  • ACCOUNT WINS

American Osteopathic Assoc partners with Two by Four

By Reel Chicago Jan 29, 2021
Two by Four, an advertising agency with offices in Chicago and San Francisco, announced today that they have been named the agency of record by the American Osteopathic Associa...
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Super Bowl consumer spending down
  • Super Bowl

Super Bowl consumer spending down

By Reel Chicago Jan 28, 2021
Chicago-based Numerator, a data and tech company serving the market research space, has launched a consumer sentiment study to understand how consumers plan to watch and spend ...
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