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Columnist: Lewis Lazare

New BBDO Lottery spot involves giant jar of marbles
  • Lewis Lazare

New BBDO Lottery spot involves giant jar of marbles

By Lewis Lazare Sep 8, 2011
Energy BBDO/Chicago is about to unveil a major ad campaign for the Illinois Lottery’s new “Cash Spectacular” game.   The new game will award 7.6 million prizes ...
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Energy BBDO’s big new accounts just keep coming
  • Lewis Lazare

Energy BBDO’s big new accounts just keep coming

By Lewis Lazare Sep 8, 2011
We noticed it from a distance.  Energy BBDO/Chicago CEO Tonise Paul had a little extra spring in her step as she approached her table Wednesday at the very clubby Shaw’s ...
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Same old same old with new Burger King spots
  • Lewis Lazare

Same old same old with new Burger King spots

By Lewis Lazare Sep 6, 2011
This is what worries us. McGarryBowen, with offices in New York and Chicago, in recent months has been pegged a super hot ad agency by marketing media reporters (ourselves inclu...
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Late news ratings remain static, according to latest Nielsens
  • Lewis Lazare

Late news ratings remain static, according to latest Nielsens

By Lewis Lazare Sep 1, 2011
The August 2011 Nielsen television ratings book ended Wednesday, and the results suggest the principal contenders in the hotly-contested late news ratings wars haven’t budged ...
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A family of bears cook up Bear Creek pasta in new spots
  • Lewis Lazare

A family of bears cook up Bear Creek pasta in new spots

By Lewis Lazare Aug 30, 2011
The bears have it.  Whatever it is. The big furry animals have certainly fascinated more than a few advertising creatives over the past decade.Two high-profile TV spots of ...
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‘Sir Edwin’ off on a new Claussen Pickles adventure
  • Lewis Lazare

‘Sir Edwin’ off on a new Claussen Pickles adventure

By Lewis Lazare Aug 25, 2011
Last we heard from Escape Pod/Chicago creative honcho Vinny Warren, he was madly blogging away about the latest setback to befall his creative alma mater DDB/Chicago, which is ...
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Can DDB pull off miracle to save Bud Light business
  • Lewis Lazare

Can DDB pull off miracle to save Bud Light business

By Lewis Lazare Aug 23, 2011
It looks as if this busy summer of 2011 will be remembered as a time when some of the Chicago advertising industry’s most iconic client/agency relationships finally splintered...
More »
Where will Mark Modesto show up post Draftfcb?
  • Lewis Lazare

Where will Mark Modesto show up post Draftfcb?

By Lewis Lazare Aug 18, 2011
 These are not the best of times at DraftFCB/Chicago.  The loss of the $1 billion S.C. Johnson account after nearly 60 years has prompted the layoff of 10 percent of D...
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New Euro RSCG book shares ‘transformational’ big ideas
  • Lewis Lazare

New Euro RSCG book shares ‘transformational’ big ideas

By Lewis Lazare Aug 16, 2011
Who doesn’t love a big idea?  It’s always been all the buzz in the advertising industry, even if really big ideas have been in terribly short supply in recent years.Tha...
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Hot McGarryBowen lands $100 million United account
  • Lewis Lazare

Hot McGarryBowen lands $100 million United account

By Lewis Lazare Aug 11, 2011
McGarryBowen's new business bonanza continued Wednesday.  The agency's New York office won the high-profile and prestigious United Airlines advertising account.  Accor...
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Burnett could use big ideas for new bank account
  • Lewis Lazare

Burnett could use big ideas for new bank account

By Lewis Lazare Aug 9, 2011
Who knew?  Chicago’s very own Rich Stoddart is a big fan of big ideas in advertising.Late Monday, Stoddart, president of Leo Burnett North America was openly crowing...
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Tris3ct’s creative handling of toilet tissue
  • Lewis Lazare

Tris3ct’s creative handling of toilet tissue

By Lewis Lazare Aug 4, 2011
IN THE REALM of advertising, few categories are more challenging — or intriguing —  than that of plain old toilet paper.Yes, everyone’s gotta have it. And it is — t...
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O&M, Energy BBDO winners of S.C. Johnson account
  • Lewis Lazare

O&M, Energy BBDO winners of S.C. Johnson account

By Lewis Lazare Jul 29, 2011
It’s over for DraftFCB.  As many had suspected from the moment we announced last Christmas Eve that S.C. Johnson was launching an agency review, the Racine, Wis.-based ho...
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Emanuel’s clueless CAF speech disappoints audience
  • Lewis Lazare

Emanuel’s clueless CAF speech disappoints audience

By Lewis Lazare Jul 28, 2011
That loud thud heard at noon on Tuesday was the sound of several hundred jaws dropping in disbelief — and dismay — as Chicago’s new mayor, Rahm Emanuel, addressed the city...
More »
WFLD/32’s revamped local shows disappoint in ratings
  • Lewis Lazare

WFLD/32’s revamped local shows disappoint in ratings

By Lewis Lazare Jul 26, 2011
The champagne corks aren’t popping.  And the confetti is nowhere to be seen.  Mark this down as one anniversary that news ratings-challenged WFLD-Channel 32 isn’t ...
More »
Ch. 7’s ‘Windy City Live’  in Oprah’s slot finds its groove
  • Lewis Lazare

Ch. 7’s ‘Windy City Live’ in Oprah’s slot finds its groove

By Lewis Lazare Jul 21, 2011
It’s rare that a brand new, built-from-scratch TV show springs to life in perfect shape.  It’s even rarer when the show happens to be a live, local telecast such as top...
More »
Draftfcb’s new CCO is Todd Tilford from New York
  • Lewis Lazare

Draftfcb’s new CCO is Todd Tilford from New York

By Lewis Lazare Jul 19, 2011
This we know for sure.  Todd Tilford isn’t in Kansas anymore.On Monday afternoon, DraftFCB/Chicago tapped Tilford, 47, as its new chief creative officer, starting in earl...
More »
Little Escape Pod pulled off big Cannes triumph
  • Lewis Lazare

Little Escape Pod pulled off big Cannes triumph

By Lewis Lazare Jul 14, 2011
The 2011 Cannes Lions International Festival of — ah — Creativity ended  a couple of weeks ago. But the world’s most prestigious and most closely-watched annual ad co...
More »
Huge S.C. Johnson account move expected this week
  • Lewis Lazare

Huge S.C. Johnson account move expected this week

By Lewis Lazare Jul 12, 2011
We’re tempted to tag it the agency review of the century, if only because we heard  truly hysterical, seemingly brain-dead TV talking heads repeatedly refer to the now in...
More »
Uni-ball is Fred Savage’s spot directorial debut
  • Lewis Lazare

Uni-ball is Fred Savage’s spot directorial debut

By Lewis Lazare Jul 7, 2011
IT'S A FIRST.  Chicago-born actor, director and producer Fred Savage has just directed his first series of TV commercials — made by Tris3ct/Chicago for the Uni-ball line ...
More »

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