Kristin Chenoweth unleashes the dogs for Avocados spot

4+
Chenoweth's vocal ensemble

Chenoweth’s vocal ensemble

The actor pulls off
some of the best
four-legged humor
this side of
“Best in Show”
in new Super Bowl
teaser from Energy BBDO

Energy BBDO unleashed a Super Bowl teaser video that features Kristin Chenoweth coaching a trio of canines on the proper way to sing the Avocados from Mexico jingle.

The 15-second Chorus stars the screen and stage veteran as the leader of a dog choir rehearsing in a competitive arena. Besides pulling off some of the best four-legged humor this side of Best in Show, it sets a comedic stage for Avocados from Mexico’s fifth appearance at the Big Game.

Formed in 2013, Avocados from Mexico is a not-for-profit that coordinates marketing activities for the Mexican Hass Avocados Importers Association (MHAIA) and The Association of Growers and Packers of Avocados From Mexico (APEAM). The organization selected Energy BBDO as its agency of record last May.

The 2018 Avocados from Mexico media budget was estimated at $30 million.

 
CHORUS |BY ENERGY BBDO FOR AVOCADOS FROM MEXICO

 

To bring this year’s campaign to life ahead of the Big Game, the brand has partnered with Adopt-A-Pet to support the commercial concept that involves dog adoption technology using IBM Watson AI to engage consumers in a unique way beyond the broadcast – and hopefully give some dogs new homes in the process!

 
Credits
Client: Avocados From Mexico

Agency: Energy BBDO
   Chief Creative Officer: Andrés Ordoñez
   Executive Creative Directors: Josh Gross, Pedro Pérez
   Creative Directors: Alejandro Juli, Manuel Torres
   Senior Art Directors: Hansel Quintela, Chris George
   Senior Copywriters: Colin O’Toole, Paul Carpenter
   Head of Integrated Production: John Pratt
   Senior Producer: Jeff Davis
   Associate Producer: Brittany Peskind
   Executive Music Director: Daniel Kuypers
   Program Director: Jeremy Hawking
   Managing Director: Jeff Adkins
   Client Service Director: Liz Gruszkievicz
   Senior Account Executive: Liza Raser
   Strategy Director: Shannon Smiley

Production Company: Arts & Sciences
   Director: Adam & Dave
   Executive Producer: Marc Marrie
   Editor: Kevin Zimmerman

Visual Effects: Framestore
   Executive Producer: Larissa Berringer
   Producer: Jamie Hoskins Smith
   Creative Director: David Mellor
   Shoot Supervisor: Chris Beers, David Hulin
   Compositing Supervisor: Chris Beers
   Nuke Artists: Xuechu Zhang, Jacob Daily, Chris Friesen, Denglongyan LI
   Design Lead: Dan Solomon
   Designer: Dean Ripper
   Flame Lead: Luca Pelegatta
   Colorist: Maria Carretero
   Color Assistant: Clark Griffiths

Audio Company: Another Country
   Sound Engineer: Peter Erazmus
   Sound Assistant: Cathryn Stark
   Executive Producer: Tim Konn
   Producer: Louise Rider

Media Agency: Havas Media
   SVP, Group Account Director: Bob Galietti

Digital Agency: Richards/Lerma
   Director, Brand Management: Alfredo Piña

PR Company: Ketchum Sports & Entertainment
   SVP: Patrick Wixted

Music Composer: Andrew Oye

 
Send your Super Bowl updates to Reel Chicago Editor Dan Patton, dan@reelchicago.com.

4+
BackTalk