Avocados from Mexico has selected Energy BBDO as its agency of record, according to a report published today in Adweek.
The decision followed a competitive agency review that was launched in February and included 72andSunny, Doner Detroit, and Merkley + Partners as well as Energy BBDO.
Two of the shops previously associated with the account — Arnold and GSD&M — did not participate.
Formed in 2013, Avocados from Mexico is a not-for-profit that coordinates marketing activities for the Mexican Hass Avocados Importers Association (MHAIA) and The Association of Growers and Packers of Avocados From Mexico (APEAM).
It is also responsible for wielding a media budget estimated at $30 million and airing spots during the last four Super Bowls, including one that viewers ranked among their most favorite during this year’s Big Game.
#GuacWorld dramatizes the terror that erupts within a secluded perfect society when people realize that there guacamole is incomplete.