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Category: Lewis Lazare

Weisman instrumental in Digitas’ “Team Sprint” win
  • Lewis Lazare

Weisman instrumental in Digitas’ “Team Sprint” win

By Lewis Lazare Dec 15, 2011
Did someone mention turnaround?  Yes, for the first time in a very long time, there are substantial signs of a discernible, hope-engendering turnaround in the fortunes of C...
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Is the Lottery finalist assignment Grinch-like?
  • Lewis Lazare

Is the Lottery finalist assignment Grinch-like?

By Lewis Lazare Dec 14, 2011
The five agencies left in the running for the Illinois Lottery advertising account have gotten the assignment from the Lottery private manager Northstar Lottery Group that all w...
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Pitzel is Jacobs Agency’s new ‘creative in residence’
  • Lewis Lazare

Pitzel is Jacobs Agency’s new ‘creative in residence’

By Lewis Lazare Dec 13, 2011
Bernie Pitzel has made a move.  Yes, word will go out today that Pitzel — a true veteran of the Chicago ad scene — has changed his work address to the Jacobs Agency/Chi...
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Evaluating the odds of five Lottery account finalists
  • Lewis Lazare

Evaluating the odds of five Lottery account finalists

Dec 8, 2011
We now know which five ad agencies (all in Chicago) have a shot at nabbing the Illinois Lottery account, with the winner expected to be announced in late January. Those five sho...
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Digitas’ new Team Sprint shop takes over from Euro
  • Lewis Lazare

Digitas’ new Team Sprint shop takes over from Euro

By Lewis Lazare Dec 7, 2011
Today's big shake-up in the Sprint ad agency roster will prompt plenty of fallout over the next several months.  But sources today confirmed one of the shops to be hit hard...
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No surprises in 5 agency finalists for Lottery account
  • Lewis Lazare

No surprises in 5 agency finalists for Lottery account

By Lewis Lazare Dec 6, 2011
So far so… well, so not according to plan.   The race to find a new ad agency for the Illinois Lottery has just begun, and already so much has happened that wasn’t nece...
More »
Suit aims to expose how Lottery manager was picked
  • Lewis Lazare

Suit aims to expose how Lottery manager was picked

By Lewis Lazare Dec 1, 2011
It still isn’t over.  Anyone who followed the quick, but torturous process to pick a private manager to run the Illinois Lottery knows it was not pretty. There were lots ...
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Cheryl Berman allies with Element 79 on new campaign
  • Lewis Lazare

Cheryl Berman allies with Element 79 on new campaign

By Lewis Lazare Nov 29, 2011
It must have something to do with the holiday spirit, because one sure doesn’t see ad agencies in Chicago working so happily together all that often.  But that is exactly...
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The race for Lottery business will be watched closely
  • Lewis Lazare

The race for Lottery business will be watched closely

By Lewis Lazare Nov 22, 2011
So the race  is on to find the new ad agency of record for the Illinois Lottery.  And from what we know now, it promises to be one of the most interesting races ever r...
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Rosie says she’s in as Ch. 7’ “WCL” guest in early ‘12
  • Lewis Lazare

Rosie says she’s in as Ch. 7’ “WCL” guest in early ‘12

By Lewis Lazare Nov 17, 2011
Everything’s coming up Rosie for WLS Channel 7’s live morning show “Windy City Live.” Yes, in a little nod to the cross-town competition, “WCL”  co-hosts Val Wa...
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C-K and longtime client AirTran sever remaining ties
  • Lewis Lazare

C-K and longtime client AirTran sever remaining ties

By Lewis Lazare Nov 17, 2011
A relatively long client-agency relationship — at least by today’s standards — has quietly ended at Cramer-Krasselt/Chicago, where as recently as last week the agency was ...
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Cracker Barrel spots herald new Euro RSCG creative era
  • Lewis Lazare

Cracker Barrel spots herald new Euro RSCG creative era

By Lewis Lazare Nov 15, 2011
We’ve been waiting and waiting for this one.  And finally it launched Monday.  This would be the new national brand campaign from Euro RSCG/Chicago for the homey Cra...
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Singha beer’s US debut next month is artfully designed
  • Lewis Lazare

Singha beer’s US debut next month is artfully designed

By Lewis Lazare Nov 10, 2011
This is the moment for Singha beer.  And by extension for Chicago’s very own GERTRUDE INC., for which Singha is a very big and very prominent component of the agency’s ...
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New Lottery czar Jones cuts ties with Energy BBDO
  • Lewis Lazare

New Lottery czar Jones cuts ties with Energy BBDO

By Lewis Lazare Nov 9, 2011
As we prophetically noted could happen in mid-October when Michael Jones was named the new superintendent of the Illinois Lottery, Energy BBDO/Chicago is being dumped as the ad ...
More »
Smithe spots tie-in with classic “A Christmas Story”
  • Lewis Lazare

Smithe spots tie-in with classic “A Christmas Story”

By Lewis Lazare Nov 8, 2011
Those irrepressible, totally irreverent — and altogether savvy — Walter E. Smithe furniture boys are at it again.  Hands down, they run one of the most aggressively-mar...
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Mystery solved: how Gibson named his shop Gertrude
  • Lewis Lazare

Mystery solved: how Gibson named his shop Gertrude

By Lewis Lazare Nov 3, 2011
One of those little mysteries that has nagged us for some while has finally been solved.  We refer to the story behind the naming of — and logo for — the Chicago ad age...
More »
Ch. 7 celebrates 500th edition of “190 North”
  • Lewis Lazare

Ch. 7 celebrates 500th edition of “190 North”

By Lewis Lazare Nov 3, 2011
Janet Davies, one of Chicago’s friendliest and most-talented TV personalities, has made it to 500!  Not years old, silly. We’re talking about the 500th edition of WLS/C...
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DDB leaders set on turning agency’s fortunes around
  • Lewis Lazare

DDB leaders set on turning agency’s fortunes around

By Lewis Lazare Nov 1, 2011
Fuhgeddaboudit! The past is past.  They are looking forward.  That’s the word from the two executives now guiding DDB/Chicago. And believe us when we say DDB has des...
More »
BMO Harris Bank’s new agency sure to be a local shop
  • Lewis Lazare

BMO Harris Bank’s new agency sure to be a local shop

By Lewis Lazare Oct 27, 2011
The BMO Harris Bank agency review is entering its final stages, sources say, and a decision could come by Thanksgiving. One source is reporting that three agencies remain in con...
More »
Ch. 7’s “WCL” wins ratings of Oprah’s former 9 a.m. slot
  • Lewis Lazare

Ch. 7’s “WCL” wins ratings of Oprah’s former 9 a.m. slot

By Lewis Lazare Oct 27, 2011
Is Emily Barr a ratings prophet or what? Several months ago, Barr, the WLS-Ch. 7 general manager, indicated she would be pleased if her new, locally-produced morning talk show ...
More »

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