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Reel Chicago

Category: Lewis Lazare

Michael Francis gone from retailer like a bad Penney
  • Lewis Lazare

Michael Francis gone from retailer like a bad Penney

By Lewis Lazare Jun 19, 2012
Late Monday afternoon, J.C. Penney announced its president Michael Francis was immediately departing the company. Francis was wished well in an official statement. And that was ...
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Signs of rebounding ad community at IAAS graduation
  • Lewis Lazare

Signs of rebounding ad community at IAAS graduation

By Lewis Lazare Jun 14, 2012
It was a lovely evening for a graduation.  It really was. Nearly 100 people gathered on the verandah at the Museum of Contemporary Art Wednesday night for the formal gradua...
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Lottery has winner in Marco Tasso, Northstar’s new CEO
  • Lewis Lazare

Lottery has winner in Marco Tasso, Northstar’s new CEO

By Lewis Lazare Jun 12, 2012
The changes keep on coming at the Northstar Lottery Group, the private management entity Illinois governor Pat Quinn selected in the fall of 2010 to run the Illinois Lottery.&nb...
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Can ‘Les Mis’ transform from hit musical to movie?
  • Lewis Lazare

Can ‘Les Mis’ transform from hit musical to movie?

By Lewis Lazare Jun 8, 2012
If Cameron Mackintosh can pull it off, he certainly will have achieved the greatest marketing coup of this or any year in the movie business — a business that has, in America ...
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Art Institute uses web to promote Lichtenstein show
  • Lewis Lazare

Art Institute uses web to promote Lichtenstein show

By Lewis Lazare Jun 7, 2012
The BIG art event in Chicago this summer is a major retrospective of the work of pop artist Roy Lichtenstein.  The exhibition has just opened at the Art Institute of Chicag...
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Two by Four expands into smaller ad markets
  • Lewis Lazare

Two by Four expands into smaller ad markets

By Lewis Lazare Jun 5, 2012
He may not be Chicago’s glitziest advertising executive.  And certainly not its most egomaniacal.  But like the little engine that could, president and executiv...
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Marc USA wastes no time bringing in ECD Joe Burke
  • Lewis Lazare

Marc USA wastes no time bringing in ECD Joe Burke

By Lewis Lazare May 24, 2012
Veteran Chicago creative executive Joe Burke, best known for his award-winning "Is It In You?" campaign for Gatorade, is set to join Marc USA/Chicago as executive creative direc...
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  • Lewis Lazare

Barr’s legacy: Ch. 7’s continuing #1 in news ratings

By Lewis Lazare May 23, 2012
Two weeks after Emily Barr abruptly resigned as general manager of ABC-owned WLS-Channel 7, the station’s late news is set to retain its longtime No. 1 position among loc...
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Euro’s CCO Peterson excels with Reynolds Wrap spot
  • Lewis Lazare

Euro’s CCO Peterson excels with Reynolds Wrap spot

By Lewis Lazare May 22, 2012
Whimsical.  What a lovely word.  But trust us — when applied to television advertising — “whimsical” is among the toughest tricks to pull off with much success...
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Numbers don’t lie: JCP turnaround attempt a fiasco
  • Lewis Lazare

Numbers don’t lie: JCP turnaround attempt a fiasco

By Lewis Lazare May 18, 2012
Well that didn’t take long.  The current push to turn around and reinvent J.C. Penney is fast proving to be one whopper of a fiasco.  JCP, as it’s now referre...
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Modesto, Immesoete ditch Marc USA to run new agency
  • Lewis Lazare

Modesto, Immesoete ditch Marc USA to run new agency

By Lewis Lazare May 17, 2012
When opportunity presents itself, Chicago advertising executives Mark Modesto and John Immesoete apparently believe you should go for it. And go for it they have. Barely seven m...
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Oxytocin kills the fun in C-K amusement park spots
  • Lewis Lazare

Oxytocin kills the fun in C-K amusement park spots

By Lewis Lazare May 15, 2012
When we heard Cramer-Krasselt/Chicago had picked up the Cedar Fair amusement parks advertising and public relations account, our first thought was “wow!”  What a great ...
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Draftfcb’s dilemma should also concern other agencies
  • Lewis Lazare

Draftfcb’s dilemma should also concern other agencies

By Lewis Lazare May 10, 2012
How many hits can we take?  Year after year, for more than a decade, Chicago’s ad industry has suffered body blow after body blow — leaving most to wonder how...
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Lottery counting on baseball tickets for $$$ hits
  • Lewis Lazare

Lottery counting on baseball tickets for $$$ hits

By Lewis Lazare May 8, 2012
Batter up!  Amid reports that private manager Northstar Lottery Group isn’t making the revenue numbers it brashly told Illinois officials it could hit, the Illinois Lotte...
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New Smithe spot plays off the upcoming NATO summit
  • Lewis Lazare

New Smithe spot plays off the upcoming NATO summit

By Lewis Lazare May 4, 2012
Nobody puts more mirth into their marketing initiatives than the trio of Smithe brothers — Tim, Mark and Walter — who preside over the well-known local furniture store chain...
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CNN’s sinking ratings reflect terrible programming
  • Lewis Lazare

CNN’s sinking ratings reflect terrible programming

By Lewis Lazare May 3, 2012
The news was hardly shocking.  To us anyway.  Late yesterday, it was revealed — once again — that top executives at cable news channel CNN are wringing their hands...
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Turano Baking campaign celebrates 50th anniversary
  • Lewis Lazare

Turano Baking campaign celebrates 50th anniversary

By Lewis Lazare May 2, 2012
The Jacobs Agency/Chicago has baked up a new outdoor campaign to celebrate the 50th anniversary of one of Chicago’s well-known baked goods institutions, Turano Baking Co....
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MillerCoors cuts Draftfcb in favor of WPP consortium
  • Lewis Lazare

MillerCoors cuts Draftfcb in favor of WPP consortium

By Lewis Lazare May 1, 2012
The news couldn’t have been more devastating. At 10:30 Tuesday morning DraftFCB/Chicago president Michael Fassnacht picked up his phone and discovered MillerCoors chief market...
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Advertising not shown at its best on ‘The Pitch’
  • Lewis Lazare

Advertising not shown at its best on ‘The Pitch’

By Lewis Lazare May 1, 2012
How depressing.  For several weeks we studiously avoided watching the pilot for “The Pitch,” the new AMC cable series that takes us inside the ad industry to see how ag...
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Euro’s Sauza Blue ‘Fireman’ web video is smokin’ hot
  • Lewis Lazare

Euro’s Sauza Blue ‘Fireman’ web video is smokin’ hot

By Lewis Lazare Apr 26, 2012
Like it or not, the Internet and its seemingly infinite possibilities for marketing products have been all the rage in the advertising world for years. So for we jaded types who...
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