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Category: ADVERTISING

Amy Madigan reflects on Oscar win for Weapons
  • AWARDS

Amy Madigan reflects on Oscar win for Weapons

By Reel Chicago Mar 16, 2026
Fresh off winning Best Supporting Actress at the 2026 Academy Awards, Amy Madigan spoke with reporters about the character that earned her the honor, the growing recognition of...
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Chicago’s Mike McNamara shares in Oscar win for The Singers
  • AWARDS

Chicago’s Mike McNamara shares in Oscar win for The Singers

By Reel Chicago Mar 16, 2026
Chicago’s film community had reason to celebrate at the 98th Academy Awards when The Singers, co-produced by Chicago- and Los Angeles-based actor and producer Mike McNamara, ...
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Chicago’s Amy Madigan wins first Oscar 40 years after first nom
  • AWARDS

Chicago’s Amy Madigan wins first Oscar 40 years after first nom

By Reel Chicago Mar 16, 2026
Veteran actress Amy Madigan earned her first Academy Award on Sunday night, winning Best Supporting Actress for her performance in Weapons at the 98th Academy Awards. The wi...
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Old National Bank extends ‘Get Old’ campaign
  • CREATIVE

Old National Bank extends ‘Get Old’ campaign

By Reel Chicago Mar 14, 2026
Old National Bank continues to lean into its distinctive “Get Old” brand platform with a new round of advertising that playfully challenges perceptions of what it means t...
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Prevent Blindness launches “Best Eyes for Life” campaign
  • CREATIVE

Prevent Blindness launches “Best Eyes for Life” campaign

By Reel Chicago Mar 14, 2026
Prevent Blindness, the nation’s leading patient advocacy organization dedicated to protecting and preserving eye health, has launched a new national multimedia campaign title...
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Chicago’s Amy Madigan expected to win an Oscar this Sunday
  • AWARDS

Chicago’s Amy Madigan expected to win an Oscar this Sunday

By Barbara Roche Mar 13, 2026
For more than four decades, Amy Madigan has been consistently one of the most reliable and compelling supporting actresses in film and television. Two weeks ago, Madigan wo...
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Kerrygold taps BBDO for global St. Patrick’s Day campaign
  • CREATIVE

Kerrygold taps BBDO for global St. Patrick’s Day campaign

By Reel Chicago Mar 11, 2026
Kerrygold is celebrating St. Patrick’s Day with a new global campaign from BBDO Chicago that aims to bring audiences closer to authentic Irish food and tradition. Titled M...
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TIKI Brand says mosquitos are jerks in new campaign
  • Reel Ad of the Week

TIKI Brand says mosquitos are jerks in new campaign

By Reel Chicago Mar 10, 2026
TIKI Brand is calling it like it is in a new campaign for its Plug & Repel product: mosquitoes are jerks. Created with independent agency Cramer-Krasselt, the national ef...
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Tom Fletcher receives ASC’s Bud Stone Award for industry innovation
  • AWARDS

Tom Fletcher receives ASC’s Bud Stone Award for industry innovation

By Barbara Roche Mar 9, 2026
Recognizing his decades of contributions to cinematography and camera technology used across film, television and live events, Chicago camera innovator Tom Fletcher received th...
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Seth Rogen excepts SAG Award for Catherine O’Hara in moving tribute
  • AWARDS

Seth Rogen excepts SAG Award for Catherine O’Hara in moving tribute

By Barbara Roche Mar 3, 2026
A night already brimming with emotion reached a peak of reverence and reflection when Catherine O'Hara was honored with the award for Outstanding Performance by a Female Actor ...
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Chicago’s Harrison Ford gets emotional during Actors Awards speech
  • AWARDS

Chicago’s Harrison Ford gets emotional during Actors Awards speech

By Reel Chicago Mar 2, 2026
Chicago-born Harrison Ford brought the audience to tears as he accepted the Life Achievement Award at Sunday’s Actor Awards. The 83-year-old screen legend, whose six-...
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SRW and The Colonie hit the spot with Brazi Bites
  • Reel Ad of the Week

SRW and The Colonie hit the spot with Brazi Bites

By Barbara Roche Feb 26, 2026
As health-conscious consumers continue to look for better alternatives to traditional baked goods, Brazi Bites have carved out a lane of their own with authentic flavor and sim...
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Kingsford slows things down in ‘Savor It’ campaign
  • CREATIVE

Kingsford slows things down in ‘Savor It’ campaign

By Reel Chicago Feb 16, 2026
In a culture built on speed, scrolling and split screens, Kingsford is asking people to take a breath. The charcoal brand’s new Savor It campaign, created with BBDO Chicag...
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FactSet calls out generic AI in new campaign
  • Reel Ad of the Week

FactSet calls out generic AI in new campaign

By Reel Chicago Feb 16, 2026
FactSet, the Norwalk, Conn.-based financial intelligence company, has unveiled “Fluent in Finance,” a new brand campaign that takes direct aim at generic, off-the-shelf AI ...
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According to LC’s Vincent Geraghty, the best Super Bowl ad wasn’t an ad
  • Super Bowl

According to LC’s Vincent Geraghty, the best Super Bowl ad wasn’t an ad

By Amy Pais-Richer Feb 12, 2026
By the time this story runs, the Super Bowl commercial winners and losers will already have been declared. Rankings finalized. Hot takes archived. But advertising history sugge...
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Google tops Kellogg Super Bowl Ad rankings
  • Super Bowl

Google tops Kellogg Super Bowl Ad rankings

By Reel Chicago Feb 10, 2026
Google reclaimed the No. 1 spot in the 22nd annual Kellogg School Super Bowl Advertising Review, with its Gemini-powered spot “New Home” earning the highest marks from the ...
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ECD Matt Kuttan weighs in on last night’s Big Game spots
  • Super Bowl

ECD Matt Kuttan weighs in on last night’s Big Game spots

By Matt Kuttan Feb 9, 2026
Super Bowl LX is officially in the books, and the marketing machine did exactly what it always does. For weeks, our feeds were flooded with everything from fully baked cinemati...
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Two by Four’s Adam Von Ohlen weighs in on the Super Bowl ads
  • Super Bowl

Two by Four’s Adam Von Ohlen weighs in on the Super Bowl ads

By Adam Von Ohlen Feb 9, 2026
These days, you just can’t escape AI. And now you can’t when it comes to Super Bowl ads either. But hey, there were some good ones. For me, Claude’s spot stood out. It fe...
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Nissan puts ingenuity on snack Table with Matty Matheson
  • Super Bowl

Nissan puts ingenuity on snack Table with Matty Matheson

By Reel Chicago Feb 6, 2026
Just ahead of the Big Game, Nissan is celebrating one of America’s most sacred game-day rituals, chips and dip, with a playful new social campaign spotlighting the versatili...
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Frontier makes good on the Super Bowl jet that got away
  • Super Bowl

Frontier makes good on the Super Bowl jet that got away

By Reel Chicago Feb 5, 2026
Thirty years ago, during the Big Game, a Pepsi loyalty promotion promised something so audacious it became legend: collect enough points and you could get a jet. One man believ...
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