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Category: ADVERTISING

QuikTrip welcomes World Cup fans with global OOH campaign
  • CREATIVE

QuikTrip welcomes World Cup fans with global OOH campaign

By Reel Chicago Jul 15, 2026
As millions of soccer fans travel to the U.S. for the FIFA World Cup, QuikTrip is extending its signature greeting far beyond the front door. The convenience retailer has la...
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Home Run Inn Pizza taps quench as AOR
  • ACCOUNT WINS

Home Run Inn Pizza taps quench as AOR

By Reel Chicago Jul 15, 2026
Chicago's own Home Run Inn Pizza is preparing its next chapter, naming food and beverage marketing agency quench as its new agency of record following a competitive review....
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Illinois students raise awareness of deadly radon gas
  • CREATIVE

Illinois students raise awareness of deadly radon gas

By Reel Chicago Jul 14, 2026
Illinois students are helping educate their communities about one of the state's most dangerous — and least visible — health hazards. Radon. The American Lung Associatio...
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Grandma Buddig is back for a new generation of snackers
  • Reel Ad of the Week

Grandma Buddig is back for a new generation of snackers

By Reel Chicago Jul 13, 2026
Buddig is proving that some icons only get better with age. The heritage meat and snack brand has revived its no-nonsense Grandma Buddig character in a new campaign from Havas ...
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BBDO Chicago sends M&M’S into the Love Island villa
  • Reel Ad of the Week

BBDO Chicago sends M&M’S into the Love Island villa

By Reel Chicago Jul 7, 2026
The M&M’S Spokescandies have entered the Love Island USA villa, and, honestly, they may want to sleep with one eye open. For this week’s Reel Ad of the Week, BBDO Ch...
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Action Bronson and Minute Maid Spiked want you to sip slow
  • CREATIVE

Action Bronson and Minute Maid Spiked want you to sip slow

By Reel Chicago Jul 6, 2026
Minute Maid Spiked put a flavorful spin on responsible drinking this past Fourth of July, teaming with Action Bronson for a new spot that encourages people to slow down and sav...
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Pringles gives hot dogs a summer glow-up with Pop Dog Buns
  • REEL BUSINESS

Pringles gives hot dogs a summer glow-up with Pop Dog Buns

By Reel Chicago Jul 6, 2026
Pringles is coming for the most overlooked part of the hot dog. The brand has introduced Pringles Pop Dog Buns, a limited-edition line of can-sized, potato-based hot dog buns i...
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Schafer Condon Carter named creative x media AOR for Navy Pier
  • ACCOUNT WINS

Schafer Condon Carter named creative x media AOR for Navy Pier

By Reel Chicago Jul 1, 2026
Schafer Condon Carter has been named creative and media agency partner for Navy Pier, one of the city’s most recognizable lakefront destinations and a longtime gathering plac...
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KFC gives its Supergirl ad a post credits scene
  • Reel Ad of the Week

KFC gives its Supergirl ad a post credits scene

By Reel Chicago Jun 26, 2026
Highdive sure is having a super summer. Fresh off its work for Jeep tied to Captain America, the Chicago agency is back in cape mode with KFC’s new Supergirl campaign, provin...
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Bottle Rocket Media marks 15 years with stop motion campaign
  • CREATIVE

Bottle Rocket Media marks 15 years with stop motion campaign

By Reel Chicago Jun 24, 2026
Chicago’s Bottle Rocket Media is celebrating 15 years with a campaign that looks back at where the agency started and makes a clear statement about where storytelling is head...
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Orkin bets on next generation of bug scientists
  • CREATIVE

Orkin bets on next generation of bug scientists

By Reel Chicago Jun 17, 2026
Orkin is celebrating its 125th anniversary by looking 125 years into the future. The pest control brand has launched Orkin Insect 2151, a social-first science fair contest crea...
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Nathan’s Famous + Savannah Bananas = the dog  mitt
  • CREATIVE

Nathan’s Famous + Savannah Bananas = the dog mitt

By Reel Chicago Jun 16, 2026
Nathan’s Famous is bringing hot dogs to the trick-shot era. To celebrate the launch of its new 100% Grass-Fed Beef Franks, the iconic Coney Island brand teamed with Leo on a ...
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Tootsie Roll, SCC and Calabash give Mr. Owl a new friend
  • Reel Ad of the Week

Tootsie Roll, SCC and Calabash give Mr. Owl a new friend

By Reel Chicago Jun 16, 2026
One of advertising’s most familiar wise guys is back, and this time, he has a new scene partner. Tootsie Roll Industries has launched a new animated spot introducing a playf...
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Jeep x Iliza Shlesinger seek George Washingtons for Wrangler giveaway
  • Reel Ad of the Week

Jeep x Iliza Shlesinger seek George Washingtons for Wrangler giveaway

By Reel Chicago Jun 11, 2026
Jeep is celebrating America’s upcoming 250th anniversary with a patriotic stunt that is equal parts soccer fever, Founding Father joke and Wrangler giveaway. Created in partn...
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Miller Lite turns broken gifts into Father’s Day Fix-Packs
  • CREATIVE

Miller Lite turns broken gifts into Father’s Day Fix-Packs

By Reel Chicago Jun 10, 2026
This Father’s Day, Miller Lite is giving dads exactly what they secretly want: something broken. Created by Leo Chicago, the brand’s new limited-edition Fix-Pack campaign f...
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QuikTrip celebrates little moments of summer
  • CREATIVE

QuikTrip celebrates little moments of summer

By Reel Chicago Jun 8, 2026
QuikTrip is shifting the conversation away from transactions and toward emotion in a new summer campaign developed with Laughlin Constable, its creative and media AOR. Calle...
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FCB’s ‘Caption with Intention’ earns national recognition at 2026 ADDYs
  • AWARDS

FCB’s ‘Caption with Intention’ earns national recognition at 2026 ADDYs

By Reel Chicago Jun 8, 2026
The late FCB Chicago's groundbreaking accessibility initiative "Caption with Intention" continues to rack up industry accolades, this time earning a Mosaic Award at the 2026 Am...
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The Motion Agency expands B2B capabilities with acquisition of LKH&S
  • REEL BUSINESS

The Motion Agency expands B2B capabilities with acquisition of LKH&S

By Reel Chicago Jun 8, 2026
The Motion Agency has acquired fellow Windy City advertising agency LKH&S, marking its seventh acquisition and strengthening its business-to-business marketing expertise. ...
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EXTRA Gum wants us to lock in and focus with… Chewbert
  • CREATIVE

EXTRA Gum wants us to lock in and focus with… Chewbert

By Reel Chicago Jun 5, 2026
EXTRA Gum is looking to turn a familiar habit into a daily ritual with the launch of its new brand platform, "Chew Into It," and the debut of an animated character named Chewbe...
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Jeep x Marvel celebrate vets and 85 years of adventure
  • Reel Ad of the Week

Jeep x Marvel celebrate vets and 85 years of adventure

By Reel Chicago Jun 5, 2026
The Jeep brand and Marvel are expanding their partnership with the launch of "The Original Superheroes," a new Summer of Jeep campaign that honors military veterans while celeb...
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