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Reel Chicago

Category: ADVERTISING

Translation replaces Burrell as McDonald’s Black agency
  • ACCOUNT WINS

Translation replaces Burrell as McDonald’s Black agency

By Reel Chicago Jul 25, 2025
McDonald’s has tapped Translation as its new agency of record for the African American consumer market, officially parting ways with its longtime partner, Burrell Communicat...
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Geletka+ kicks off second half of 2025 with breakthrough national campaigns
  • ACCOUNT WINS

Geletka+ kicks off second half of 2025 with breakthrough national campaigns

By Reel Chicago Jul 25, 2025
Geletka+ is making waves with two new national campaigns that highlight its growing reputation for bold, fast-moving creative. The Chicago-based full-service agency, known for ...
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Blueberries go big with new campaign led by Chicago’s SCC
  • NEW WORK

Blueberries go big with new campaign led by Chicago’s SCC

By Reel Chicago Jul 23, 2025
Just in time for National Blueberry Month, the U.S. Highbush Blueberry Council (USHBC) has unveiled a bold new national marketing platform: “Blueberries. GO BIG.” And behin...
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UScellular offers a  “Pinky Promise” ring to help you digital detox
  • Reel Ad of the Week

UScellular offers a “Pinky Promise” ring to help you digital detox

By Reel Chicago Jul 18, 2025
We’ve all felt it — that tiny, annoying dent on your pinky finger from endlessly scrolling your phone. UScellular has decided to turn that weird little quirk into a full-bl...
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KFC enters Comeback Era with new campaign from Highdive
  • NEW WORK

KFC enters Comeback Era with new campaign from Highdive

By Reel Chicago Jul 16, 2025
After years of falling behind in the chicken wars, KFC is flipping the script—literally. With the help of Chicago-based agency Highdive, the fast-food giant is launching its ...
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International Delight uses hidden camera to prove people hate plain coffee
  • Reel Ad of the Week

International Delight uses hidden camera to prove people hate plain coffee

By Reel Chicago Jul 7, 2025
This week’s Reel Ad of the Week is anything but plain — and that’s exactly the point. International Delight, with creative agency FCB Chicago, just dropped a brilliantly ...
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Peroni and Giada De Laurentiis debut Italian Beer Ice
  • NEW WORK

Peroni and Giada De Laurentiis debut Italian Beer Ice

By Reel Chicago Jun 27, 2025
Move over, frosé—Peroni Nastro Azzurro just dropped the chicest way to cool off this summer, and it comes on a spoon. The No. 1 Italian beer brand is teaming up with Giada D...
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Walton Goggins goes full on S.M.U.T. for Jimmy John’s audiobook
  • NEW WORK

Walton Goggins goes full on S.M.U.T. for Jimmy John’s audiobook

By Reel Chicago Jun 24, 2025
Jimmy John’s is cranking up the heat this summer—and not just with peppers. The sandwich chain has launched its latest tongue-in-cheek campaign: S.M.U.T.—aka the Summer M...
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You are how you car in new surreal Turtle Wax campaign
  • Reel Ad of the Week

You are how you car in new surreal Turtle Wax campaign

By Reel Chicago Jun 22, 2025
This week, Turtle Wax, the legendary Lombard-based car care brand, rolled out You Are How You Car, a surreal and stylized global campaign that repositions car pride as a reflec...
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Choose Chicago launches the new Never Done. Never Outdone. campaign
  • Reel Ad of the Week

Choose Chicago launches the new Never Done. Never Outdone. campaign

By Reel Chicago Jun 18, 2025
Choose Chicago launched the new Never Done. Never Outdone. marketing campaign to position Chicago as a premier global destination for leisure travel, meetings, and events. ...
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AbelsonTaylor Group Announces the 2025 nextgenerATion Summer Interns
  • REEL BUSINESS

AbelsonTaylor Group Announces the 2025 nextgenerATion Summer Interns

By Reel Chicago Jun 13, 2025
Leading healthcare advertising and marketing firm AbelsonTaylor Group has selected eight 2025 college graduates and one rising senior for this year’s nextgenerATion summer in...
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Shaq, T-Pain & Bumblebee Roll into The General’s new campaign
  • Reel Ad of the Week

Shaq, T-Pain & Bumblebee Roll into The General’s new campaign

By Reel Chicago Jun 11, 2025
The General Insurance just launched a blockbuster campaign—produced by local powerhouse Energy BBDO—featuring cultural heavyweights Shaquille O’Neal, T‑Pain, and even B...
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SCC helps GUM and SOLO stand out with new campaigns
  • NEW WORK

SCC helps GUM and SOLO stand out with new campaigns

By Reel Chicago Jun 9, 2025
Schafer Condon Carter (SCC) is flexing its creative muscle with the launch of two national campaigns that elevate everyday brands into unforgettable moments. The independent Ch...
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Taco Bell taps Quality Meats for new creative assignment
  • ACCOUNT WINS

Taco Bell taps Quality Meats for new creative assignment

By Reel Chicago Jun 9, 2025
Taco Bell just made a spicy addition to its agency roster. Following a competitive review, the fast-food disruptor has selected Quality Meats to lead a fresh creative campaign ...
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Picture North announces partnership with Shortlist Management 
  • REEL BUSINESS

Picture North announces partnership with Shortlist Management 

By Reel Chicago Jun 5, 2025
Creative production and post production house Picture North continues its strategic expansion through a new partnership with industry leaders Shortlist Management, who will now...
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Nespresso shifts global creative to Leo
  • ACCOUNT WINS

Nespresso shifts global creative to Leo

By Reel Chicago Jun 5, 2025
Nespresso has named Publicis Groupe’s Leo as its new global creative agency of record, concluding an influential 19-year relationship with IPG’s McCann. The move comes afte...
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WeatherTech doubles down on U.S. manufacturing in campaign
  • NEW WORK

WeatherTech doubles down on U.S. manufacturing in campaign

By Reel Chicago Jun 3, 2025
That’s the message behind the latest creative campaign from WeatherTech, developed by longtime agency partner Pinnacle Advertising. With three new spots rolling out nationwid...
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SG+ Reps hosts 2nd Annual SG Fam Fest to celebrate its roster
  • REEL BUSINESS

SG+ Reps hosts 2nd Annual SG Fam Fest to celebrate its roster

By Barbara Roche Jun 3, 2025
Sarah Gitersonke, founder of SG+ Reps, brought together her diverse roster of world class directorial, VFX, photography, editorial, animation + design talent for the 2nd annual...
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DDB Chicago wins creative and strategy assignment for Bimbo
  • ACCOUNT WINS

DDB Chicago wins creative and strategy assignment for Bimbo

By Reel Chicago May 29, 2025
DDB Chicago has been awarded the global creative and strategy assignment for the Bimbo masterbrand, following a highly competitive pitch. The agency will lead efforts to elevat...
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GERTRUDE marks 20th anniversary
  • ADVERTISING

GERTRUDE marks 20th anniversary

By Reel Chicago May 27, 2025
Two decades ago, in a city known for its hustle, its history, and its no-nonsense creativity, GERTRUDE was born. Now, the fiercely independent agency is celebrating 20 years of...
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