In a culture built on speed, scrolling and split screens, Kingsford is asking people to take a breath.
The charcoal brand’s new Savor It campaign, created with BBDO Chicag...
FactSet, the Norwalk, Conn.-based financial intelligence company, has unveiled “Fluent in Finance,” a new brand campaign that takes direct aim at generic, off-the-shelf AI ...
By the time this story runs, the Super Bowl commercial winners and losers will already have been declared. Rankings finalized. Hot takes archived. But advertising history sugge...
Google reclaimed the No. 1 spot in the 22nd annual Kellogg School Super Bowl Advertising Review, with its Gemini-powered spot “New Home” earning the highest marks from the ...
Super Bowl LX is officially in the books, and the marketing machine did exactly what it always does. For weeks, our feeds were flooded with everything from fully baked cinemati...
These days, you just can’t escape AI. And now you can’t when it comes to Super Bowl ads either. But hey, there were some good ones. For me, Claude’s spot stood out. It fe...
Just ahead of the Big Game, Nissan is celebrating one of America’s most sacred game-day rituals, chips and dip, with a playful new social campaign spotlighting the versatili...
Thirty years ago, during the Big Game, a Pepsi loyalty promotion promised something so audacious it became legend: collect enough points and you could get a jet. One man believ...
MANSCAPED is officially taking its place on advertising’s biggest stage, and it’s doing so with puppets, power ballads, and a whole lot of unwanted hair.
Talk about a ha...
Jeep may be sitting out the Super Bowl broadcast this year, but the brand is still making waves during Big Game week. Instead of a game-day media buy, Jeep has dropped an onlin...
Lay’s is showing up to the Super Bowl with a rare double play this year: two national ads and a fan-facing activation, from Highdive, all centered on the humble potato and th...
NERDS is returning to the Big Game for the third consecutive year, this time with a juicier twist. The Ferrara-owned candy brand is introducing NERDS Juicy Gummy Clusters, its ...
Sometimes love means taking matters into your own hands, and maybe stacking a few crisps along the way. For the biggest snacking moment of the year, Chicago-based Pringles is t...
Grubhub is making a bold play to reset expectations around restaurant delivery by tackling the issue consumers complain about most: fees.
In its first-ever Big Game national...
While Old El Paso has long dominated the space, Ortega is making a play to shake things up. The B&G Foods flagship brand remains the top-selling taco sauce in the country a...
Clorox is expanding its role in everyday home wellness with the launch of Clorox PURE Allergen Neutralizers, a new line of daily air and fabric sprays designed to neutralize co...
Terminix is giving pest control a voice, and it’s surprisingly melodic. The brand’s new national campaign, “Ahhh,” turns prevention into a performance, transforming the...
Editor's Note: Barry Burdiak is an award-winning creative director at Chicago-based independent agency Schafer Condon Carter (SCC). With more than three decades in the agency w...
MSC Cruises is bringing back its transatlantic star power with a new round of commercials featuring Drew Barrymore and Orlando Bloom, continuing the brand’s “Let’s Holida...
Chicago-based Grubhub is heading to the Super Bowl for the first time, and it is doing so with one of the most distinctive filmmakers working today. According to The Hollywood ...
