The year’s biggest posts about commercials

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Daily Planet's "Disconnet" for Lo Rez Brewery

Daily Planet’s “Disconnet” for Lo Rez Brewery

Chicago excels at beer,
insurance, sea creatures,
pickup trucks,
romance, and
sweet-smelling
toilet bowls

Outside the realm of direct advertising, the technique for measuring the success of a commercial can be somewhat fuzzy. Using a digital yardstick that combines Google analytics, social media engagement, and our thumbs-up button, we’ve determined the most widely acclaimed spots to appear in Reel Chicago over the past year and listed them below.

The products, services, and themes of the spots are a fine reflection of the stuff that makes a great city: beer, insurance, sea creatures, pickup trucks, and romance.
 
 

REEL CHICAGO’S BIG SPOTS OF 2018

DISCONNECT FOR LO·REZ BREWERY BY DAILY PLANET LTD.

According to Daily Planet President Scott Marvel, the brewery’s owners Dave Dahl and Kevin Lilly were in the corporate database tech world before “they decided to pull the plug, no pun intended.” Joey Filer
 

 
RIGHT BY YOU FOR SENTRY BY GYRO

Debuting its first national television campaign in more than 30 years, Sentry Insurance uses cinematography and color to capture the sincerity and trust that the brand is going for. Colin Costello
 

 
MAYHEM RESOLUTIONS FOR ALLSTATE BY LEO BURNETT

During a season when people make resolutions, why shouldn’t that pesky character from Allstate, Mayhem, make some as well?Colin Costello
 

 
THANK GOD I’M A COUNTRY BOY FOR DODGE BY DDB CHICAGO

The video also reveals an updated, head bobbin’, chair dancin’ cover of John Denver’s 1974 hit, “Thank God I’m a Country Boy,” by The Tennessee Kids.Colin Costello
 

 
iMAC PRO ERIN SAROFSKY ARTIST FILM

This collaboration between Apple and the artists also serves as an excellent excuse to fund elaborate and eye-popping short films.Joey Filer
 

 
DATE NIGHT FOR GROUPON BY OKRP

A winning followup to (Tiffany Haddish’s) earlier work as spokesperson for the brand, an achievement that the real life Groupon shopper considers to be among the most notable achievements in her career.Daniel Patton
 

 
PLOP STAR FOR PLOP STAR BY TANDEM INC

The concept delicately and hilariously acknowledges that, without poop, Plop Star wouldn’t exist.Daniel Patton

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