Walgreens announces the “This Is Our Shot” campaign with John Legend to remind Americans that the vaccine is the nation’s opportunity to help bring an end to the COVID-19 pandemic. Legend shares Walgreens commitment to ensuring vaccine equity to help address hesitancy for individuals still uncertain about whether the vaccine is right for them. The … Continue reading “Walgreens teams with John Legend on vaccine promotion”
Grey NY to still handle B2B business, but consumer business to be divided between Ogilvy Chicago and VLMY&R Chicago Looks like Walgreens, the largest pharmacy chain in the U.S., is stocking up on WPP agencies. According to Adweek, Grey New York lost a vast majority of the account as the Deerfield, IL-based brand chose the … Continue reading “Walgreens shifts business to Ogilvy and VMLY&R”
Walgreens and WPP have are moving away from “the Corner of Happy and Healthy” for a new line — “Walgreens. Trusted since 1901.” The previous line was created by GSD&M, whom the pharmacy giant removed as AOR earlier this year. The rebranding effort is most likely in response to the escalating pharmacy wars. CVS recently … Continue reading “WPP helps rebrand Walgreens pharmacy”
Who hasn’t noticed? Walgreens is undergoing a major sea change. A sea change in operations. A sea change in image. And most definitely a sea change in advertising.
For the longest while — decades and decades — Walgreens was just another of those sleepy Chicago companies that sort of muddled along, content to merely be the corner drugstore. A cluttered, uninviting place where people went to get prescriptions filled or buy some sundries.
Nothing special. Certainly, nothing memorable. Yes, that was Walgreens.
Downtown Partners/Chicago is out. Sources report the powers-that-be at Downtown Partners/Chicago have changed course and decided not to participate in the agency review drug store behemoth Walgreens launched just weeks ago.
That review, about which ad trade publications have mostly kept mum because they are not up to speed on it, promises to be one of the spring’s biggest.
In a stunner that is sure to have major ramifications for Downtown Partners/Chicago, sources say Walgreens is launching an ad agency review. That could mean big problems for Downtown Partners/Chicago, which has been the drugstore behemoth’s agency of record since the shop was founded by creative partners Jim Schmidt and Joe Stuart in 2004. But Downtown Partners is expected to participate in the review.
And you thought the world was full of them? Well, think again.
When we inquired about the making of the latest Walgreens flu shot spot, aptly titled “Ellen and Edith,” we found out that identical twins of a certain age who can act — but aren’t actors, if you get our drift — aren’t exactly in plentiful supply.
That revelation came from Jim Schmidt, creative honcho at Downtown Partners/Chicago, who developed the new Walgreens spot touting the drug store behemoth’s perennial fall flu shot service.
PAWS Chicago, the organization dedicated to building No Kill animal communities in Chicago and beyond, is now enabling Dogenations – or donations via various forms of cryptocurrency – ahead of the unveiling of its new state-of-the-art hospital for homeless animals, the PAWS Chicago Medical Center. To launch this new offering and drive incremental donations, PAWS … Continue reading “PAWS Chicago launches Dogenations for donations via cryptocurrency”
Increasingly, home is where the hearth is. And the PLMA 2021 Private Label Trade Show has taken notice. Spurred by the pandemic, U.S. consumers are spending more time at home cooking and dining with family and friends. As a result, demand for more stylish, functional kitchen tools, gadgets and appliances has grown. In response, the Private … Continue reading “PLMA 2021 Trade Show spotlights new innovations in store brand kitchenware”
Kimberly-Clark, maker of trusted brands including Huggies, Cottonelle, Kleenex and Depend, will expand their presence in Chicago with a new commercial center for its North American consumer products business. “Kimberly-Clark’s move to Illinois is just the latest sign that our investments in talent, innovation and digital infrastructure are not only paying off for residents but … Continue reading “Kimberly-Clark moving into Chicago’s Fulton Market”
Chicago has opened eligibility for the COVID vaccine to Group 1C: Anyone over 16 who has certain medical conditions. The group Vaccinate Abuela Chicago, is making it their goal to share resources and find appointments in the communities hit hardest by COVID-19. Vaccinate Abuela Chicago’s mission is booking vaccinations for Black and Brown Chicagoans. City … Continue reading “Vaccinate Abuela Chicago helping Latinx & Black families”
The 26th Annual Black Women’s Expo is hosting their two-day leadership and professional development conference in conjunction with the 26th annual Black Women’s Expo NEXT. To again be held at McCormick Place, the expo referred to as the largest multi-city exposition in the country for African American women. The expo had an impressive turnout last … Continue reading “26th Annual Black Women’s Expo”
Embarking on a new chapter in its 40-year history, AbelsonTaylor, one of the world’s premier health and wellness advertising agencies, has relocated its headquarters to Chicago’s newly renovated Old Post Office. Occupying 80 thousand square feet in the reimagined Art Deco landmark, the space has been strategically designed to foster creative collaboration among employees and … Continue reading “AbelsonTaylor’s dynamic new space in the old post office”
Cresco Labs, one of the largest vertically integrated multi-state cannabis operators in the United States, has hired Greg Butler as its first Chief Commercial Officer in the U.S. A graduate of the Harvard Business School and former marketing director for Miller Lite, Butler expressed enthusiasm for the groundbreaking nature of the newly created position, which … Continue reading “Cannabis operator Cresco Labs hires new CCO Greg Butler”
FCB today announced major staff updates, promoting three key leaders within the Chicago office. Fernando Espejel has been named Chief Technology Officer (CTO), while Michelle Stoessel has been appointed Chief Financial Officer (CFO). In addition, Eric Chun has been promoted to EVP, Managing Director of Strategic Analytics. The leadership updates come on the heels of … Continue reading “FCB Chicago elevates key leaders”
gyro will support Grainger’s U.S. marketing strategy aimed at awareness of the brand To use Grainger’s current tagline, Chicago/Denver agency gyro got it done. Grainger, the leading broad line supplier of maintenance, repair and operating products serving businesses and institutions, has selected gyro as its creative agency of record after a formal review process. gyro … Continue reading “Grainger names gyro agency of record”
From data plots to story plots: This native Chicagoan, Duke University alum, and marketer / filmmaker produces everything from digital series to compelling content for top brands Kozi Kyles, co-founder of Myth Lab Entertainment, is an award-winning content producer and marketing executive with film / TV and media experience. While heading up brand partnerships for … Continue reading “Reel Black List: Kozi Kyles, creator, actor, entrepreneur”
The integrated house adds a pair of Senior Producers who have completed projects of all sizes for dozens of top tier brands (Chicago — 3 October 2018) Dictionary Films U.S. managing director Chris Rossiter today announced the promotion of Cody McGuire to senior producer and the addition of senior producer Joe Kirkendall to the company’s … Continue reading “Dictionary promotes Cody McGuire, adds Joe Kirkendall”
The award-winning Second City grad leads the agency’s CareerBuilder account and, according to CEO Marc Landsberg, “keeps us all laughing” (Chicago — 1 October 2018) Social Deviant, the Chicago-based, full-service creative agency for modern brands, has promoted Nickolas Daniel to Creative Director, effective immediately. Daniel has assumed the creative lead on the CareerBuilder account, which … Continue reading “Social Deviant promotes Nick Daniel to Creative Director”
The Mill Chicago announces new Managing Director and Creative Leadership The Mill has appointed three new leadership roles to its Chicago studio. Carl Phillips will serve as Managing Director, Andrew Doman as Deputy Managing Director, and Jay Bandlish as Executive Creative Director. Phillips joined The Mill in Chicago as Head of Production … Continue reading “New leadership for The Mill in Chicago”
Based on the true story of a heartbreaking childhood, “A Chance in the World” advocates for a group of Americans who are often ignored Mark Vadik’s Chicago-made film adaption of Steve Pemberton’s memoir about overcoming child abuse and tragedy, A Chance in the World, is more than a success story — it is a … Continue reading ““A Chance in the World” is more than a success story”
Led by Editor Angelo Valencia, Optimus roster expands by five (Chicago — 2 April 2018) Optimus announced today that they are welcoming aboard Editor/Partner Angelo Valencia, Editor Matt Glover, VFX Supervisor Ryan Wood, Senior Producer Joanna Woods and Assistant Editor Emily Hayes to join the leading production and post house. This team most recently … Continue reading “Optimus bolsters capabilities with new creative team”
CAA’s Geoff Edwards to helm R/GA Ad Age reports that Geoff Edwards, co-creator of peace coalition Saturday Morning and former CAA Marketing co-head of creative, has joined R/GA as VP Executive Creative Director of LA. Edwards, who spent a good deal of time in Chicago at DDB, FCB and Element79, is said to have a … Continue reading “Geoff Edwards tops busy week of moves in LA”
The 2017 North American Effies, touting the most effective marketers in the country, were announced Thursday, June 1, at a gala in New York.
While the Grand Effie was awarded to Burger King’s, “The McWhopper Proposal” campaign from Y&R New Zealand with contributing agencies DAVID The Agency, ABPR, Code & Theory and Turner Duckworth, several Chicago agencies did not go home empty handed.
EnergyBBDO brought home seven Effies for its Extra Gum brands, which was also deemed the second most effective marketer by the awards.
McDONALD’S FIRST WORK from its new agency, We are Unlimited Chicago, is a 60-second rap spot, “There’s a Big Mac for That.”
The original composition, with a drum marching band, is the backdrop for short scenes of consumers enjoying a Big Mac in their three new sizes: Regular, Grand Mac and Mac Jr.
Today could be the lucky day for two agency guys, Tri3sec’s junior producer Mike Matthews and copywriter Brian Gregoire, who entered Doritos’ annual Crash the Superbowl Contest, a 30-second spot titled “Meet the Dogmans,” about “a family of dogs” sitting around a dinner table.
How many hits can we take? Year after year, for more than a decade, Chicago’s ad industry has suffered body blow after body blow — leaving most to wonder how long this business could survive such a pummeling.
Well, the good news is there still is an ad industry in Chicago. And it still has signs of life. But the bad news is the bad news obviously is not over. Not by a long shot.
And then there was one — the winner. As first predicted days ago, Downtown Partners/Chicago, in conjunction with digital partner Critical Mass/Chicago, has prevailed in the review to select a new ad agency of record for the Illinois Lottery.
In announcing the winner Wednesday afternoon, Lottery superintendent Michael Jones said “the Lottery looks forward for ways to work closely with Downtown Partners/Critical Mass to maximize revenue to the state in an ethical and socially responsible fashion.”
And then there were two. Late Friday afternoon — very late — Illinois Lottery private manager Northstar Lottery Group posted the two finalists still in the running for the Lottery’s advertising account.
Those lucky two are: DDB/Chicago and Downtown Partners/Chicago.
The winner will replace Energy BBDO/Chicago, which was dumped soon after Michael Jones returned for a second stint as Lottery superintendent in mid-October of last year.
We now know which five ad agencies (all in Chicago) have a shot at nabbing the Illinois Lottery account, with the winner expected to be announced in late January.
Those five shops — DDB, DraftFCB, Element 79, Downtown Partners and Young & Rubicam — were tapped to move on from a group of 13 shops that initially submitted proposals a week ago.
For the record, the eight shops that did not make the initial cut are: Euro RSCG/Chicago: Schafer Condon Carter/Chicago; Olson; Gertrude; Blue Chip; Burrell; RPM Advertising and Corn Fed Advertising.
As Optimus’ long-time partner/senior colorist Craig Leffel moves over to director of production at ONE at Optimus, the post house’s production division, and Tyler Roth has joined Optimus as colorist after more than four years at Filmworkers Club.
Leffel will be working closely with ONE’s executive producer, Kipp Christiansen, who joined the company in June, 2010 and has been largely overseeing spot production in L.A., through Optimus’ Santa Monica office.
Next time you’re strolling down the candy aisle in a Walgreens store, take a look at the recently installed, end-of-the aisle “Sell-a-Vision” screen displaying a 30-second Brach’s Candy commercial.