Tillamook County Creamery Association unveiled its new brand platform and campaign titled “Extraordinary Dairy.” This initiative challenges consumers not to settle for mediocre dairy and aims to elevate Tillamook’s reputation for delivering exceptional products.
Partnering with Leo Burnett, Tillamook launched this campaign to compete on quality and expand its national presence. The campaign features the well-known voice of actor and singer Josh Gad, famous for his roles in Disney’s Frozen and Beauty and the Beast.
Through TV, online video, audio spots, and out-of-home creative, the campaign highlights Tillamook’s range of extraordinary dairy products with bold imagery and action shots. Watch below:
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Kate Boltin, Vice President of Marketing at TCCA, expressed the brand’s growth and the need for a refreshed advertising approach. Our brand has grown exponentially over the past several years, evolving from a West Coast cult favorite to a household staple in shopping carts, refrigerators, and freezers across the country. It was time for us to refresh our advertising in a big way, and that’s exactly what we aim to do with this campaign – put our truly extraordinary dairy products in a national spotlight with a new campaign that is sure to delight.”.
“The Tillamook team has such a wholesome enthusiasm for dairy and we really wanted to make sure that came across in the creative. We leaned into the brand’s personality to convey what it is that truly sets them apart from the other brands in the dairy aisle,” noted Britt Nolan, President and CCO at Leo Burnett. “Adding Josh Gad as the voice talent elevated the childlike wonder and whimsical energy we were after.”
Tillamook’s diverse range of award-winning dairy products, including cheese, ice cream, and cream cheese, continues to expand. New additions to their lineup include Whole Milk Mozzarella, Brick Cream Cheese, and Chocolate Collection Ice Cream, catering to chocolate lovers.
“Extraordinary Dairy” marks Leo Burnett’s first campaign for Tillamook since becoming the creative AOR in 2023.
