Bulls, Bears and Gatorade!
The Chicago Bulls are giving fans a new way to follow their beloved basketball team into the locker room and beyond as they enter a rebuilding season as evidenced by
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The Chicago Bulls are giving fans a new way to follow their beloved basketball team into the locker room and beyond as they enter a rebuilding season as evidenced by
I’ve been meaning to write about this for the last couple of weeks since I saw it, but finally got around to it. Have you seen the new Sam Jackson
Thirty years ago last January, the 1985 Chicago Bears coach Mike Ditka was carried off the New Orleans Superdome turf after the Bears demolished the New England Patriots, 46-10, in
THE CHICAGO BEARS are redefining the way they connect with bilingual and bicultural Hispanic fans by signing with Paco Collective to head the team’s cross-cultural marketing.
This marks the Bears’ first
The team at Trisect, one of three agency finalists for the bragging rights of being the Chicago Bears’ agency, won the account by displaying its creativity and salesmanship
NBC5 management believes star Bears receiver Brandon Marshall is such a good catch that his telegenic work for the station will continue throughout next off-season.
Marshall’s
The Chicago Bears are back in business. And once again, the question no doubt uppermost in the minds of the team’s legions of fans is whether the Bears will make
The bears have it. Whatever it is. The big furry animals have certainly fascinated more than a few advertising creatives over the past decade.
Two high-profile TV spots of relatively recent
directed by Amy Weber of the Radish Creative Group, Southfield, Mich., and head coach Lovie Smith make a Comcast Triple Play in two spots promoting the bundle of cable, telephone
“Look at the jumping jolt of java,” excitedly says “race announcer” Tom Test as three animated Dunkin’ Donuts breakfast characters race to score in the ultimate in branded entertainment.
Prog rock guitar hero Adrian Belew of King Crimson reunites with his bandmates in the rock quartet The Bears, in Film Foetus’ new rockumentary “The Bears: Out of Hibernation.”
For the eighth year, Blue Sky Video’s Bruce Himmelblau donned his golf cap, picked up his camera and headed out to the Deerpath golf course where he’d have a short
Longtime CBS Chicago sports anchor and reporter Ryan Baker is leaving the station after nearly 20 years for a new role in the nonprofit sector. Baker announced he will become
Schafer Condon Carter (SCC) is leaning further into its challenger-brand positioning with a new AI-focused speaker series that asks a question many agencies and marketers are still struggling to answer:
For generations of Chicago bar-goers, a cold Schlitz wasn’t just a beer order. It was part of the atmosphere. The glowing Schlitz signs hanging in old tavern windows. The faded
Instacart is leaning further into personalization with a new campaign that transforms everyday shopping decisions into full-blown musical fantasies. Created by BBDO Chicago in partnership with Local Produce, the brand’s
Chicago commuters got a quick jolt of panic, and then a laugh, during their morning drive. In its latest execution, Schafer Condon Carter and Old National Bank turned their now
Old National Bank continues to lean into its distinctive “Get Old” brand platform with a new round of advertising that playfully challenges perceptions of what it means to be “old.” For the
Editors’ Note: Black history is American history. Reel 360 News’ Reel Black List is a commitment to recognizing the impact of Black voices across film, television, music, media, and culture every single day
Jeep may be sitting out the Super Bowl broadcast this year, but the brand is still making waves during Big Game week. Instead of a game-day media buy, Jeep has
