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Chicago Cubs strike out by hiring a New York agency
In the eyes of a lot of local ad executives, the Chicago Cubs have just struck out. Big time.
The team lost a big chunk of potential fans from Chicago’s advertising
In the eyes of a lot of local ad executives, the Chicago Cubs have just struck out. Big time.
The team lost a big chunk of potential fans from Chicago’s advertising
Tease. Tease. Tease. It’s a familiar tactic in the advertising industry to whet the public’s appetite for what’s to come. And DraftFCB/Chicago is doing just that in a big way
Have you heard about Todd Tilford’s little red book? Well, truth be told, it’s not so little. But it is red.
According to Tilford, DraftFCB/Chicago’s new chief creative officer, it is
These are not the best of times at DraftFCB/Chicago. The loss of the $1 billion S.C. Johnson account after nearly 60 years has prompted the layoff of 10 percent of
This we know for sure. Todd Tilford isn’t in Kansas anymore.
On Monday afternoon, DraftFCB/Chicago tapped Tilford, 47, as its new chief creative officer, starting in early August.
Tilford grew up in
FOX TV Monday night did what was not unexpected by canceling freshman entry, The Chicago Code, due to ratings that started out so-so and didn’t improve. While everyone involved with the
FOR DRAFTFCB, 2011 will not start off with a proverbial bang, as S.C. Johnson, its major client of 58 years, plans to review its $1 billion marketing accounts for
TWO TOP AWARD-WINNING CREATIVES, Ken Erke and Matt Marcus, joined the Chicago office of R/GA, called advertising’s most creative interactive agency, as executive creative directors to help bolster
“You win some, you lose some” is a philosophy equally applicable to Chicago advertising as it is the city’s sports teams.
Consider: The little-known Jones Agency in
Some years ago, spot editor Yamus (real name Jim Mudra) was working on a PSA spot. The footage involved many children and atmospheres, related his friend and colleague Red
It’s an understatement to say that it was Chicago’s night at the 2010 Hugo International Awards for Television Excellence.
DDB, Draftfcb and Leo Burnett
WOMEN IN FILM’S well-attended Executive Breakfast March 31 takes on a very broad subject — a panel discussion about “Bringing Production to Chicago.”
CHICAGOANS AT SUNDANCE expected this weekend at Park City, Utah include Fox TV’s Robin Robinson and Ch. 7’s Sylvia Perez, providing TV coverage of the
Any substantial, new advertising account that lands in Chicago these days is a reason for rejoicing and DraftFCB’s winning MillerCoors’ Miller Lite was reason to break out the, well,
AFTER A REMARKABLE 28 YEARS, DEBBIE BECK retired Friday from the Chicago Film Office without fanfare.
She had joined in June,
THE ONLY NEW TV SHOW on the Chicago horizon seems to be “Peep Show” for Spike TV. The pilot of the Americanized version of the British hit
Chicago ad agencies have been increasingly and conspicously MIA in national trade publications. Either agency PR departments are out for coffee, or they are non-existent.
Two DraftFCB commercials led the 43rd Hugo Awards last week, where Chicago ad agencies dominated the awards, marking a nice change from Chicago’s near invisibility in other competitons, with notable
Tom Rovak, S2/Swell’s ace colorist for a dozen years, has been freelancing under the banner of his new company, Highly Defined, Inc., until he opens Chicago’s only independent color room
A THREE-MAN TEAM will head DraftFCB’s ?broadcast & emerging content department’ as its called. They are FCB producers Chris Bing and Ron Lazzeretti,