Yesterday, Omnicom Group Inc. unveiled its latest initiative, the Omnicom Advertising Group (OAG), which is set to redefine the creative industry landscape by aligning powerhouse agencies under one innovative banner.
OAG brings together leading agencies including BBDO, DDB, TBWA, alma, Goodby, Silverstein & Partners, GSD&M as well as members of the Advertising Collective. This move is particularly significant for Chicago, as it positions local agencies such as DDB Chicago and Energy BBDO at the forefront of global creative innovation.
Troy Ruhanen, appointed as the Global CEO of OAG, leads the new conglomerate with a vision to enhance investments in state-of-the-art tools, technologies, and AI platforms. The formation of OAG promises to empower these Chicago-based agencies, known for their dynamic and influential creative work, by providing them with expanded resources and access to cutting-edge technology.
“OAG will make the best even better. One of the most exciting parts of this new division is that we can collectively invest in innovative offerings – such as Omnicom’s recent first-mover partnerships in GenAI,” said Ruhanen. “This will take our world-class creativity to the next level and keep our clients at the top of their industries. While we are excited to grow together, we will continue to celebrate and protect the uniqueness of each agency’s culture and entrepreneurship.”
DDB Chicago and Energy BBDO, already prominent players in the city’s advertising scene, are poised to benefit significantly according to sources. These agencies are expected to retain their unique brand identities and cultures, yet they will gain from OAG’s collective investments in innovative capabilities and specialist tools. This strategic enhancement will not only bolster their creative output but also amplify their growth on a global scale.
Leadership within OAG ensures that each agency’s individuality is preserved while fostering a shared environment of innovation. Nancy Reyes, stepping up as the Global CEO of BBDO, and leaders from other top-tier agencies within OAG, are set to collaborate, bringing a wealth of expertise and a shared commitment to elevating the creative landscape.
The integration of these agencies under the OAG umbrella aims to transform how creative services are delivered, promising enhanced solutions for clients and creating broader avenues for the professional growth of their talents. With a focus on leveraging collective strengths, OAG is dedicated to pushing the boundaries of creativity and technological integration.
John Wren, Chairman and CEO of Omnicom, expressed confidence in the new division’s potential to meet evolving client demands for innovative and seamlessly delivered creative services worldwide. “With Troy at the helm, our creative agencies, especially our Chicago powerhouses, will continue to set the industry standard,” said Wren.
As OAG prepares to officially commence operations on January 1, 2025, the Chicago creative community watches with anticipation. This development heralds a new era for DDB Chicago and Energy BBDO, promising not only to enhance their service offerings but also to position them as leaders in the global creative market.
ALSO READ:
This article was brought to you for FREE.
If you rely on Reel Chicago for your news then please
keep The REEL alive by contributing here.
