The former
We Are Unlimited
duo that flipped
McDonald’s arches
upside down
will handle Chili’s
and other accounts
Fast-growing agency O’Keefe Reinhard & Paul is adding to its creative ranks with the hire of two new Associate Creative Directors, Sarah Uchison and Emily Walton, who are joining the agency as partners from We Are Unlimited.
The team made headlines in 2018 for their breakthrough work on McDonald’s when they flipped the Golden Arches “M” upside down and turned it into a “W” in honor of International Women’s Day.
The “W” took over McDonald’s social channels, was placed on packaging in 100 female-owned restaurants and helped McDonalds generate 1.6 billion impressions in 24 hours becoming the number-one most searched brand for International Women’s Day. It also won several awards at Cannes, D&AD, the Clio’s and more.
Also read: McD’s Golden Arches flip for International Women’s Day.
“We are very strong believers in the notion that the best brand idea is not always an ad,” explained Amy Rogers, Group Creative Director at OKRP. “Sarah and Emily are two rising talents who understand the evolution of advertising beyond screens and are a great addition to our growing creative ranks.”
Sarah Uchison is a Copywriter who has worked at a variety of agencies including Leo Burnett and Upshot. She has worked with such brands as Coca-Cola, Starbucks, Target, Constellation Brands and others.
Emily Walton is an Art Director who has worked at DDB and FCB on such brands as Radio Flyer, McDonald’s and Capital One.
At OKRP the pair will be working on the agency’s Chili’s account among other clients.
About OKRP
Chicago-based O’Keefe Reinhard & Paul, named by Advertising Age as a 2018 “Agency to Watch” and “Small Agency of the Year” 2015, is a new model advertising agency that delivers big agency brand creativity with startup ingenuity. With its belief that success as a new model agency relies on the ability to be nimble and to bring together the best talent for its clients, O’Keefe Reinhard & Paul has practiced the “high art of selling” on behalf of clients such as Chili’s, Groupon, Illinois Lottery, YUM! Brands, Ace Hardware and Home Chef among others.
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