Excitement meets efficiency in the “next gen” Camry’s exciting new marketing campaign, “It’s a Vibe,” to promote the all-new 2025 model. This campaign highlights the hybrid powertrain, enhanced safety features, and advanced connected technology of the next-generation Camry, promising to transform daily journeys into extraordinary experiences.
The purely hybrid 2025 Camry combines power, fuel efficiency, a redesigned interior, and an athletic exterior style, making it ready to take on the daily drive.
Toyota’s fully integrated Camry campaign was developed using its long-standing Total Toyota (T2) marketing model. This model integrates efforts to create a cohesive marketing approach that includes multicultural marketing alongside mainstream market strategies. The T2 agency team comprises Saatchi & Saatchi, Burrell Communications Group, Conill, and Intertrend Communications, with Zenith Media handling TV and outdoor media buys.
My Block
The campaign showcases a unified style across the T2 agency creative. In the spot titled “My Block,” created by Burrell Communications Group, viewers see an all-new Camry turn down a bustling city block, causing the vibe to shift and entering a magical moment that reveals passionate looks of admiration for the Camry and its driver.
Directed by Bruce St. Clair, this ad, featuring the song I’m so Proud by the Impressions, encapsulates the essence of the new Camry’s appeal. Watch below:
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“Building on its long-standing reputation as the best-selling sedan in the U.S. for over 20 years, this campaign highlights the all-new, all-hybrid 2025 Camry,” said Mike Tripp, group vice president of Toyota Marketing. “Toyota is thrilled to unveil our ninth-generation Camry featuring a sleek athletic design and impressive new powertrain backed by the exceptional quality and reliability that is synonymous with the Toyota brand.”
With the “It’s a Vibe” campaign, Toyota continues to set the standard for innovation, quality, and excitement in the automotive industry, inviting drivers to experience the next level of driving pleasure with the 2025 Camry. And that’s why it’s our Reel Ad of the Week.
CREDITS:
BRAND: Toyota USA
AGENCY: Burrell Communications
- Chief Creative Officer: Khari Streeter
- Executive Creative Director: Corey Seaton
- Sr. Copywriter: Corey Seaton
- Senior Producer: Catherine Antoniello
- Managing Director: Vicki Bolton
- Group Account Director: Jihan West
- Account Supervisor: Valentina Usquiano
PRODUCTION COMPANY: Rakish
- Executive Producer: Preston Garrett
- Line Producer: Shae Horton
- Director: Bruce St. Claire
- Director of Photography: Rina Yang
EDIT: RPS
- Executive Producer: Shada Shariatzadeh
- Producer: Sasha Gruber
- Editor: Damion Clayton
- Junior Editor: Michael Sugarman
Telecine: Traffik
Color Artist: Dimitri Zola
Finish: A52
- Finishing Producer: Everett Cross
- Executive Producer: Drew Rissan
MUSIC: I’m so Proud of You
Sound Design: Chicago Recording Company
- Sound Designer: Ian Scott
- Mix: Chicago Recording Company
- Mix Engineer: Ian Scott
