1+ The adventurous life awaits! “The Sienna Life” campaign, kicking off today, welcomes a refined and versatile minivan featuring bold design, available all-wheel drive, and enhanced fuel efficiency: the all-hybrid and all-new 2021 Toyota Sienna. The fully integrated campaign was developed against Toyota’s long-standing Total Toyota (T2) marketing model, fully considering the transcultural mainstream audiences … Continue reading “Burrell spot for Toyota Sienna celebrates spontaneity”
0 Burrell Communications Group (BCG), a leading national agency specializing in multicultural communications reaching the Black consumer market, earned second place, Bronze Honors at the 2020 Telly Awards for the McDonald’s USA branded content series, The Road to Golden. Created in partnership with Urban One, the video series is part of McDonald’s Black & Positively … Continue reading “Burrell wins Telly for McDonald’s “The Road to Golden””
0 Award-Winning Burrell Communications Group Taps ESPN/ABC News Correspondent Ryan Smith to Moderate Virtual Town Hall Event, “Black Lives Have Always Mattered to Us” Burrell Communications Group has announced that it will host a virtual town hall, “Black Lives Have Always Mattered to Us,” on Thursday, July 30 at 1 p.m. CT. Moderated by ESPN/ABC News correspondent Ryan Smith, … Continue reading “Burrell taps ESPN’s Ryan Smith to moderate Town Hall”
0 Leading multicultural agency Burrell Communications Group has earned top industry honors from the American Advertising Federation – a Gold National “ADDY” for the Comcast/NBC Universal digital campaign, “Visions of King.” Launched to celebrate Martin Luther King Day, the VisionsOfKing.com platform featured an interactive digital mosaic of the legendary civil rights leader constructed with thousands of … Continue reading “Burrell wins Gold National ADDY and Publicis Cannes-Do”
3+ Burrell Communications is showing their love for Girl Scout Cookies by supporting the organization’s new Virtual Cookie Booth. By posting a green square to their Instagram account, the agency is in solidarity with The Girl Scouts of America– and with the Scout’s relief efforts during COVID-19. When in-person cookie booths and door-to-door sales for the … Continue reading “Burrell supports Girl Scouts’ Virtual Cookie Booth”
2+ During her appearance on CBS’ Face the Nation earlier this month, Chicago Mayor Lori Lightfoot told host Margaret Brennan while the novel coronavirus COVID-19 has impacted the United States in unthinkable ways, the virus has been “devastating” for black communities. This can be attributed in part to the underlying health conditions that disproportionately impact … Continue reading “Burrell posts powerful COVID-19 video on IG”
7+ Rebecca F. Williams, VP/Group Creative Director at Burrell Communications, joins the 2020 Reel Chicago Black List, a celebration of African-American creativity published during Black History Month. The Reel Chicago Black List includes Global Mixx founder Mary Datcher, McDonald’s US Marketing Director Lizette Williams, and filmmaker Rhyan LaMarr. To view the archives, click here. Rebecca … Continue reading “Rebecca F. Williams, VP/Group Creative Director, Burrell”
3+ The exploits of the fun-loving fictional ‘Powell Family’ are featured in the engaging social media + broadcast campaign Burrell’s new multi-platform social media and broadcast campaign for Toyota centers around the fun-loving fictional Powell Family and ‘slice of life’ moments that inspire spontaneous family adventures enjoyed in the comfort of their 2018 Toyota … Continue reading “Burrell, Colonie team up for new Toyota campaign”
7+ Burrell Communications’ Love Lessons campaign for the Toyota Camry is more than just a marketing triumph. Created with the African American consumer in mind, it connects with anyone who has a thing for cars, music, humor, and romance. Consisting of nine videos that urge consumers to love the Camry “for all the wrong reasons,” … Continue reading “The education featured in Burrell’s “Love Lessons””
7+ Live action director and VFX supervisor Ergin Kuke joins The Mill+ Chicago Ergin Kuke will soon begin working his LA-honed, box office savvy as Creative Director for The Mill+ Chicago, according to a press release issued today. Kuke has notched an expansive variety of experience since relocating to the States from his … Continue reading “The Mill, Burrell, Cow Lamp, Obamas, Wakanda news”
7+ Burrell among Chicago shops on Ad Age’s annual A-list While some were out shopping for mattresses or watching Marvel’s Black Panther for a third time on President’s Day, Ad Age dropped its annual “A-List” issue of the best agencies, and some Chicago shops made the list. We’re not surprised. We’ve been covering them all … Continue reading ““A-List” Burrell, Russell Stover, Zapwater, box office”
9+ To celebrate the memory and life of Dr. Martin Luther King Jr., Burrell and Comcast have launched a dynamic new campaign titled Visions of King, using the hashtag #Keepmarching. Nine busts of Dr. King form the centerpiece of the campaign. Created by young Philadelphia-area artists, the works are titled with words taken directly from … Continue reading “Burrell & Comcast celebrate Dr. King’s dream through art”
11+ Burrell Communications Group received 2017 “Supplier of the Year” honors from the American Association of Retired People (AARP) during a celebration at the Kimpton Hotel Monaco in Washington, D.C. on November 15. As multicultural agency of record for the nonprofit organization, the Michigan Ave. firm helps nearly twelve million people over the age of … Continue reading “Burrell named AARP Supplier of the Year”
4+ gyro promotes Hensley, Hill The Chicago office of gyro promoted two leaders to important new roles: Mike Hensley is now SVP-Strategic Planning and Chris Hill is president of gyro Chicago/Denver. Hensley has spent more than 35 years as a B2B agency leader. He has served as the national chairman of the BMA, is a … Continue reading “Gyro, Burrell, Netflix in the news”
4+ I never liked Tom Burrell that much. But to be honest I didn’t know Mr. Burrell (as I now affectionately call him) when I first moved to Chicago in August of 1994. All I really knew about him from my early days in advertising was that he was the guy who did all the … Continue reading “Getting to know Tom Burrell”
Although the Toyota Camry has traditionally been perceived as a “vanilla” kind of ride, the 2018 model’s bold look inspired a striking multi-channel campaign from several agencies, including Burrell Communications Group.
Titled, Strut, it highlights emotions as consumers become compelled to drive the new Toyota Camry for all the “wrong” reasons.
Confirming a story that broke on Reel Chicago.com last month, The One Club for Creativity, producers of the prestigious One Show Awards, ADC Annual Awards and Creative Week, today announced that it will indeed induct Burrell along with Rebeca Mndez, Susan Hoffman and David Lubars to the Creative Hall of Fame. Diane Cook-Tench will be named to the Educators Hall of Fame.
Iconic advertising pioneer, Tom Burrell, whose illustrious career transformed both the way people of color were portrayed in marketing communications, as well as their roles within the industry itself, will be inducted into The One Club Creative Hall of Fame on September 18.
Burrell joins Susan Hoffman, David Lubars, Rebeca Méndez and Diane Cook-Tench as honorees.
Face it, when you can point to the classic One Show Books as the reason you got into advertising, you can pretty much predict what’s going to happen in most spots.
If I haven’t just fast-forwarded by and actually stop to look, most of the time out of sheer horror, I can usually predict what line the person in the spot is going to say next.
Don’t worry advertising, I can do this for movies as well.
Hootenanny’s Nikki Vappenski helped Walmart set a new standard for Mother’s Day by editing a series of spots set to Bruno Mars’ hit song, “Just the Way You Are.”
Directed by Sasha Levinson and created by Chicago’s Burrell Communications and Houston’s Lopez Negrete Communications, the sixty-second version opens at the moment when a mother greets her toddler in the morning.
A montage follows, and the children appear to grow older in each new scene. Portraying love, pride and devotion, it forms a seamless tribute to motherhood in footage that plays like a dream.