Serta, Leo Burnett and ICF want you to “stay home, send beds”

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(Serta, Burnett launch relief program)

As COVID-19 continues to spread through communities, health care workers struggle to provide resources from their patients and themselves. In addition to last week’s announcement of a 10,000-bed commitment to the state of New York, Serta Simmons Bedding in collaboration with ICF Leo Burnett, has launched, “Stay Home, Send Beds.”

The Institute for Health Metrics and Evaluation and the University of Washington predict that 41 states will require more hospital beds than they currently have available. Serta is working to help ensure that doesn’t happen.

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At www.SertaReliefBed.com, visitors can purchase up to 10,000 beds to be distributed to the city of their choosing. For every 25 beds donated through the site, Serta will donate one additional mattress.

Leo Burnett, ICF and Serta created “Stay Home, Send Beds” in order to begin a collective, proactive effort in the midst of this nationwide supply shortage.

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CREDITS:

CLIENT: Serta
CMO: Melanie Huet
VP Brand Marketing: Laura Brewick
VP Corporate Communications: Gabrielle Braswell
Brand Manager: John Newsome

AGENCY: ICF
Partner: Rebekah Gustin
Partner Media Relations: Jeremy Mullman
Partner, Corporate Affairs: Kathleen Rafferty
Partner, Group Creative Director: Kara Arneson
Account Director: Sarah Brown
Account Supervisor: Jessica Weimer
Designer: Juliana Reinhofer
Associate Director, Creative Technology: Ferro Boyd
Social Creative Strategist: Benjamin Baxter

AGENCY: Leo Burnett

Brian Shembeda, EVP, Executive Creative Director
Mark Burgess, EVP Business Lead
Pushpa Gopalan, EVP Strategy Director
Sarah Kaminsky, VP Account Director
Kat Hale, ACD Art
Chip Kelly, ACD Copy
Christopher McNeill, Senior Strategist
Kyle Kotz, Account Executive

SOURCE: Leo Burnett

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