SCC wins big in Ad Age’s Small Agency awards

SCC's Twitter campaign for Portillo’s

SCC’s Twitter campaign for Portillo’s

takes home gold
in Advertising Age’s
annual agency awards

According to Ad Age’s Small Agency Awards landing page one of the biggest advantages of being a small agency is, “One of the biggest advantages of being a small agency is having more hands-on time with clients, less red tape and the ability to be nimble.”

Each year, the Ad Age Small Agency Awards uncover and honor small, independent agencies that are producing innovative and exciting work and not one, but two Chicago agencies took home trophies at the publication’s annual “Best Small Agency Awards” competition held last month in Marina Del Rey, CA.

Winning Gold for the Midwest was Schafer Condon Carter. SCC has been recognized for its work with the Chicago Cubs, Seven Daughters Wines, IDEAL Industries, Chicago-based restaurant icon Portillo’s, Southern Comfort Whiskey, and others. The agency is based in a historic, 146-year-old building in Chicago’s West Loop neighborhood.

SCC’s Executive Chairman, Tim Condon, said in a statement, “This win is for everyone at SCC across departments and disciplines – and for our clients who partner with us every day to create powerful ideas that drive results. Great clients will always be at the heart of great work from an agency.”

The award comes at a time of significant transformation for SCC. Following 28 consecutive years of revenue growth, the 130-person shop recently reorganized its management team and rebranded with a new mission, “We work for humans.” The agency’s new mission recognizes and celebrates the critical need for deep human insights to connect humans and brands in an increasingly technology-driven world.

While SCC built its reputation as an award-winning AOR creative agency, it has enhanced its capabilities through extensive investments in marketing technology. The agency now architects and deploys comprehensive digital engagement solutions through proprietary software and commercially available content management systems, CRM platforms and e-commerce solutions.

“This is the model of the omnichannel agency of the future,” said SCC CEO David Selby. “Brands need to connect with humans through remarkable experiences driven by insights, and those experiences will be delivered increasingly through digital devices. We are in a great position to help our clients drive their businesses through all delivery channels.”

ALSO READ: Next/Now wins silver in Small Agency Awards

Congratulations from the Reel Chicago team!

Contact Colin Costello at or follow him on Twitter @colincostello10.