The 25-person shop
boasts brand specialists,
producers, 3D animators,
and refugees from
the gaming industry
(Chicago — 24 July 2018) NEXT/NOW, a Chicago-based Digital Experiential Agency, beat out hundreds of small to medium-sized agencies to claim Ad Age’s Coveted Small Agency of the Year, Silver Award, in the Midwest category.
AdAge touts the honor as “(shops) doing work that rivals or exceeds the ‘big guys.'”
Since the category is open to agencies that employ 150 employees or less, the achievement by NEXT/NOW and its staff of 25 is even more exceptional.
Specialists in virtual reality, augmented reality, projection mapping, gesture control, and more, NEXT/NOW’s unique offering of interactive and fully immersive experiences finds itself increasingly at the center of discussion regarding brand relationships.
At the same time, more and more consumers are “cutting the cord” on traditional broadcast and marketing.
NEXT/NOW’s high-tech style of engagement has helped brands and partner agencies circumvent ad fatigue and connect directly with their target markets in a more holistic way.
NEXT/NOW’s roster of brand specialists, producers, 3D animators, art directors, software scientists, and refugees from the gaming industry forms a diverse team informed by many disciplines that create bespoke marketing experiences available nowhere else.
For NEXT/NOW the win is a satisfying culmination of hard work, sustained growth, and persistence since it was first birthed six years ago as a startup. Founder and CCO, Alan Hughes explains, “From the start, we were determined to stay on the forefront of cutting-edge technology for the brand activations we create. It’s an ever-evolving sandbox we play in, and it has been our pleasure to share these next-generation tools with our clients and consumers across the globe.”
With a client roster that includes Intel, McDonald’s, Chevron, BP, the NBA, LG, the San Francisco 49ers, Mazda, and more, NEXT/NOW has transported people to the future, to virtual racetrack pits, and to peaceful bioluminescent forests. Their projection-mapped walls, floors, tables, sculptures, buildings, and vehicles have sent users to new worlds, while their mixed-realty applications have put fans in the shoes of their favorite athletes.