ASPCA names Laughlin Constable as digital AOR


With the addition of
the ASPCA to
its client roster,
Laughlin Constable
is going to the dogs
… and cats, if you will.

Laughlin Constable announced it has added to its client roster the American Society for the Prevention of Cruelty to Animals (ASPCA). LC will manage all digital advertising campaigns and analytics.

The first animal welfare organization in North America, the ASPCA turned to Laughlin to increase its online fundraising by acquiring new donors, improving media buying and planning and developing a comprehensive analytics build.

“We were looking to revamp our media strategy, planning, and buying for our digital marketing efforts,” said Luke Franklin, the ASPCA’s Vice President of Membership. “LC was the right partner for us because of their proven expertise in the digital media space and their shared passion of our mission.”

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LC’s client roster includes Yuengling, Wisconsin Department of Tourism, Hoosier Lottery, Sears Auto Centers, Medela, Northwestern Medicine and Master Lock. LC attributes their “robust” programmatic offering and internal trade as being instrumental in the ASPCA’s decision. It also doesn’t hurt that LC is known as a pet-friendly office.

“As a pet-inclusive office, we share in the ASPCA’s work as the nation’s leading voice for animals,” said Vanessa Watts, EVP, Media Director, Laughlin Constable. She added, “We look forward to bringing that energy into their growing digital program and helping take their brand to the next level.”

To help the ASPCA reach its goal of growing their donor base, LC will leverage current data to create new insights as well as test new digital tactics. The new media plan will go live early 2019.

Congrats to LC!

Contact Colin Costello at or follow him on Twitter @colincostello10.