Energy BBDO teamed up with Orbit to help Americans navigate the 2020 dating scene.
Dating in 2020 has become the wild wild West – people think anything goes. That’s why under Orbit Gum’s latest ‘Keep It Clean’ campaign, the brand is giving fans advice on how to clean up their dating game in its newest OLV ad spot launching today – because all you really need to make a good impression is fresh breath and a clean smile.
In ‘The Talk,’ actor and comedian Chris Parnell plays America’s Dad, who walks into the bedroom to have ‘the talk’ about dating…dirty dating that is. As he discusses how things have ‘gotten a little dirty’ in the modern world of dating apps, we see Chris pull out a pack of Orbit Gum to encourage viewers to keep it clean in their own dating lives. Intrigued?
The ad is also being supported by a first of its kind dirty dating chat bot on Tinder. Users of the popular dating app can send personalised messages from Chris Parnell telling their matches to clean up their act if they receive unsolicited dirty messages.