| Reel Chicago – At the intersection of Chicago Advertising, Entertainment, Media and Production
Reel Chicago is a daily digital magazine that covers the news in Chicago on all aspects of advertising, film, TV, media and production. The content is original, written by industry experts and contributing Op Eds
1+ Home Instead, the leading provider of in-home care for older adults, has launched a new brand identity and campaign to promote the evolving organization. Created in partnership with our friends at creative agency Energy BBDO, the changes modernize the brand and share an uplifting approach to staying happy and well at home. Home Instead delivers personalized … Continue reading “Energy BBDO’s new brand campaign for Home Instead”
0 Energy BBDO launched a ‘Go Vote!’ campaign across its social media channels. The campaign was born internally from a team with a strong desire to encourage all eligible voters to register and vote on 3rd November. According to the United States Elections Project, only 58.1% of the voting-eligible population cast a ballot in 2016’s … Continue reading “Energy BBDO designs ‘Go Vote!’ gifs for election”
2+ Ocean Spray Cranberries unveiled its newest marketing campaign with Energy BBDO “Ocean Spray X Nature,” highlights the brand’s commitment to sustainable Natureprocesses and regenerative agriculture. The creative supports Ocean Spray’s mission to continue connecting farms to families for a better life and spotlights the passion and care with which Ocean Spray farmers grow their … Continue reading “Energy BBDO launches ‘Ocean Spray X Nature’”
1+ As states begin to think about slowly reopening and relaxing social distancing guidelines due to the COVID-19 pandemic, the advertising industry, which has been hit hard, is starting to think about their own plan. Omnicom CEO John Wren sent a memo to employees yesterday outlining how Omnicom of which DDB, Agency 720, Energy BBDO, Critical Mass, … Continue reading “Omnicom’s plan to reopen DDB and Energy BBDO”
3+ Nothing says, “May” more than the annual running of the Kentucky Derby. Originally slated to run May 2, the 146-year-old derby will now be postponed until September 5 due to the coronavirus COVID-19 pandemic. It will be the first time the race won’t be held on the first Saturday in May since 1945. At the … Continue reading “Energy BBDO uses drones to film Woodford Reserve”
3+ As we’re all experiencing, finding ways to stay close and connected are more important now than ever, though it looks a lot different today. Uncle Ben’s has long stood for the importance of bringing people together through food – the meaningful moments that come from cooking and the lasting impact of enjoying mealtimes together. The brand … Continue reading “Uncle Ben’s stays close in new work from Energy BBDO”
1+ With social distancing the new normal, due to the novel coronavirus COVID-19 pandemic, many brands are now looking at their marketing and developing new strategies to reach their consumers. Our sister publication, REEL 360, has looked at McDonald’s and Coca-Cola. Now, a Jack Daniel’s Tennessee Whiskey film shares the new reality we are all … Continue reading “Jack Daniels, Energy BBDO respond to social distancing”
2+ Editor’s Note: They are leaders. They are inspirational. They are mentors. They are visionaries. They are, quite frankly, badasses. They are our 2020 Reel Women During Women’s History Month, you will be able to meet these incredible personalities in Advertising, Entertainment, Media and Production. Get ready. As Director of Talent and Diversity, Kenzie Derma … Continue reading “Kenzie Derma, Dir of Talent & Diversity Energy BBDO”
2+ Led by recently elevated co-chief creative directors Josh Gross and Pedro Pérez, Omnicom’s Energy BBDO beat out FCB Chicago and former boss, Ordóñez, to win Brown-Forman’s global creative. The review was handled by AAR Partners. According to Ad Age, the review included the liquor giant’s flagship Jack Daniel’s brand, as well as Woodford Reserve … Continue reading “Energy BBDO wins Brown-Forman”
3+ November is National Adoption Month – and National Adoption Day is on Nov 23. In honor of this, Energy BBDO has teamed with not-for-profit, non-religiously affiliated adoption agency, The Cradle, to help eradicate an associated stigma. While children and families are celebrated globally when it comes to being adopted, there is still a great … Continue reading “Energy BBDO unveils new spot for The Cradle”
2+ Musical creative director chairs continue in Chicago. With Andrés Ordóñez choosing to take the helm at FCB Chicago, Energy BBDO has announced the promotion of Josh Gross and Pedro Pérez from Executive Creative Directors to Co-Chief Creative Officers. The announcement was made by Tonise Paul, President and CEO, Energy BBDO. “For the past five … Continue reading “Gross, Pérez succeed Ordóñez at Energy BBDO”
3+ The Chicago shop came out on top of an internal review for the Winston-Salem-based athletic sportswear’s global account Champion Sportswear must really like Chicago. Last year, the brand chose Wicker Park for the location of its third retail store and now, after an internal review, the Winston-Salem-based brand has chosen Energy BBDO to lead … Continue reading “Energy BBDO wins Champion Sportswear Global”
2+ The new line of 120-calorie sparkling cocktails from MillerCoors, began hitting shelves this week This week MillerCoors introduces a new sparkling cocktail beverage to market called “Cape Line”—a delicious full-flavored beverage that is low in calories and has zero artificial additives. The 120-calorie cocktails, which aim to appeal to consumers who seek bold flavors … Continue reading “MillerCoors & Energy BBDO sparkle with new drink”
3+ Chicago agency launches new “Act Tiny, Be Mighty” campaign that provides fresh POV on farming Ocean Spray has launched a new advertising campaign, via new AOR Energy BBDO, dubbed, “Ocean Spray. Act Tiny. Be Mighty.” To tap into its roots as a farmer-owned cooperative, the Middleborough, Massachusetts-based company has built a strong brand focused … Continue reading “Energy BBDO helps Ocean Spray celebrate farmers”
4+ Home Instead Senior Care debuts touching new campaign advocating for seniors to live at home The first work from Home Instead Senior Care and creative partner Energy BBDO is a tender new campaign targeted at Americans 65 and older who still want to live at home. It’s also the Reel Ad of the Week. … Continue reading “Energy BBDO helps seniors with Home Instead campaign”
2+ Reviews are beginning to pour in for Disney / Pixar’s all-new “Incredibles 2” and the film looks to be… an incredible hit! As covered in “Reel Chicago,” the American Egg Board relaunched The Incredible Egg by re-framing the answer to the age-old question, “How do you like your eggs?” to showcase the infinite … Continue reading “Energy BBDO gets ‘Incredible’ with American Egg Board”
3+ The moving stories of five elderly people come to life in a powerful new 5 Gum campaign that broke yesterday. A series of digital videos by Energy BBDO for 5 Gum intends to motivate teens to live life to the fullest. Documenting a group of seniors who reveal one specific regret that has … Continue reading “Energy BBDO, 5 Gum teach teens to live with no regrets”
3+ Avocados from Mexico has selected Energy BBDO as its agency of record, according to a report published today in Adweek. The decision followed a competitive agency review that was launched in February and included 72andSunny, Doner Detroit, and Merkley + Partners as well as Energy BBDO. Two of the shops previously associated with the … Continue reading “Energy BBDO becomes A.O.R. for Avocados from Mexico”
8+ Chicago’s We Are Unlimited, FCB, Onion Labs and Energy BBDO are among the ad agency and post-production companies nominated for this year’s Webby Awards, the International Academy of Digital Arts & Sciences announced today. The Webbys were established in 1996, when most people thought of the web as something Spider-man shot from his wrists. … Continue reading “We Are Unlimited, Energy BBDO among Webby noms”
10+ I like a tasty donut with my coffee (and now, thanks to Charlotte, vegan donuts). A garlic bagel with lox, cream cheese and capers as well? You betcha. But gum? Hmm. According to a quirky new campaign for Alert Gum by Chicago’s Energy BBDO, caffeine gum’s a thing now. Alert Caffeine Gum is a … Continue reading “Energy BBDO & Alert Caffeine Gum got this thing now”
