| Reel Chicago – At the intersection of Chicago Advertising, Entertainment, Media and Production
Reel Chicago is a daily digital magazine that covers the news in Chicago on all aspects of advertising, film, TV, media and production. The content is original, written by industry experts and contributing Op Eds
0 Havas Chicago is debuting new creative work with the National Association of REALTORS® for 2021. It shows consumers how REALTORS® “open doors to opportunity” for the clients they work with and the communities they serve, thus highlighting the REALTOR® impact on individual lives within and beyond the transaction. The new TV commercials (listed below, along … Continue reading “New Havas Chicago: National Association of Realtors”
2+ Havas Chicago announces the appointment of two key executives to round out a dynamic and diverse leadership team with proven abilities to drive the agency’s future growth and success. Lilia Arroyo Flores joins Havas Chicago as chief strategy officer and Maisha Pearson joins as chief client officer. “At Havas Chicago, we’re focused on operating … Continue reading “Havas Chicago bolsters Executive Leadership team”
2+ While the National Association of REALTORS ( NAR ) has long advocated for fair housing, the latest campaign, created by Havas Chicago, acknowledges that there is still more work to be done across the real estate industry. The National Association of REALTORS® is re-committing to the fairness fight and encouraging REALTORS, who are members … Continue reading “New campaign for NAR & Havas Chicago”
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3+ In a new campaign created by Havas Chicago, #UnlockWaterForAll, Moen is encouraging people to send a letter to Congress at FoodAndWaterAction.org, urging them to issue a national moratorium on water shutoffs during this time. In creating the campaign, Havas leaned into the universal human truth that water is a basic right and people with fewer … Continue reading “Havas Chicago/Moen campaign – #UnlockWaterForAll”
3+ Expanding its client roster of CPG brands, Havas Chicago today announced its appointment as the new digital and social partner for Hometown Food Company’s Pillsbury Baking portfolio—specifically, the Pillsbury and Funfetti brands. The decision follows a competitive agency selection process with Havas ultimately winning the business due to its deep understanding of the category … Continue reading “Havas Chicago wins digital, social biz from Pillsbury”
3+ With a steadfast commitment to building meaningful American brands through craft and culture, Havas Chicago has hired marketing executive Nicole Laughlin as president of the creative agency. Coming most recently from Facebook, where she led global marketing solutions, Laughlin brings a modern approach to help brands authentically deliver powerful creative ideas on modern platforms. … Continue reading “Havas Chicago names Nicole Laughlin President & CCO”
1+ An experiential coffee shop meets cultural conversation in Havas’ latest lobby installment (donuts included) Coffee is a piping hot vehicle that can showcase what many black people experience, and have experienced, in corporate America. The Havas Chicago team is at it again. Having become known for their amazing and provocative lobby installations tying into … Continue reading “Havas Chicago adds purpose to its black coffee”
2+ To celebrate the fanboy and girl in all of us for Westworld’s return, Carl’s Jr has released a seriously close version of Westworld’s opening theme song via their Twitter account. Welcome to WesternBaconWorld. But as the 50-second video claims, “it’s in no way related to a certain show airing on a certain network at … Continue reading “Havas Chicago goes “Westworld” for Carl’s Jr”
3+ The first rule of Havas Chicago’s “Breast Cancer Fight Club” is to talk about Breast Cancer Fight Club. The second rule is to climb into the ring and knock it out. Literally. For Breast Cancer Awareness Month, the agency has created an incredible installation in its lobby at 36 East Grand St. that encourages … Continue reading “Havas Chicago creates “Fight Club” for Breast Cancer”
John Cena is not a great actor. I can safely say that since, well, he is nowhere around and I’m in the confines of my apartment!
That said, the wrestler-turned-TV-star-turned Hefty spokesman sure is likable.
And it’s his “Dwayne Johnson” likability that bodyslams any other spots this week and places these new Hefty trash bag spots, from Havas Chicago, into RAW.
Not WWE RAW. Reel Chicago RAW!
Former Under Amour creative, Karen Goodman, has joined Havas Chicago as Group Creative Director.
According to Agency Spy, she will lead the creative on the agency’s Hefty and Reynolds accounts while reporting directly to ECD, Paul Hirsch.
In a statement, Hirsch said, “The range of experience Karen brings to Havas is invaluable. We’re building a shop infused with heart and soul and culture. There’s so much opportunity to create and Karen has the chops to run with it.”
Havas Worldwide has officially opened its newly 81,000-sq. ft. office-less Havas Chicago Village, renovated at a cost of $18 million that incorporates all of its many services — media, creative, digital and others — on two floors at 36 E. Grand, a building the agency has occupied for 15 years.
Jason Peterson, chief creative officer at Havas Worldwide Chicago and known for his considerable digital expertise, has been given the additional role of co-president.
He shares decision-making with Joy Schwartz, co-president since 2009, who coincidentally helped recruit Peterson to Havas three years ago.
3+ Chicago Ideas, a nonprofit platform designed to inspire action through entertaining and accessible events, has selected Havas Chicago as its creative and media agency of record. The creative agency will develop a new brand campaign to elevate Chicago Ideas as a catalyst for world-changing ideas and cement its position as a year-long community platform … Continue reading “Chicago Ideas selects Havas as AOR”
2+ It’s hard to remember back in February 2020, when the Kansas City Chiefs bested the San Francisco 49ers in Super Bowl LIV and Parasite was winning Best Picture, no one was talking about COVID, the election and Black Lives Matter. We had no idea we were only a few weeks and months away from … Continue reading “2020 in Review: Top Chicago advertising campaigns”
0 Havas Creative North America continues its commitment to customer experience by announcing Liz Roche as general manager and chief strategy officer of Havas CX helia, part of the recently formed Havas CX global network. In the position, Roche—formerly managing director of Havas helia (customer engagement)—is tasked with leading strategy for clients and internal teams … Continue reading “Liz Roche appointed to GM and CSO of Havas CX helia”
2+ “The Battle Home” installation is fighting to end Veteran Homelessness. In honor of the 20th year of the Good Neighbor Awards, the National Association of REALTORS (NAR) and Havas Chicago are working together to celebrate the impact of each winner in the communities they call home. Each year, NAR’s Good Neighbor Award recognizes members who make … Continue reading “NAR & Havas launch “The Battle Home” for Veterans”
1+ The Havas 360 campaign includes new action-packed ad spot aimed at inspiring consumers to ‘Join the Goodness’ through better eating habits and a more balanced diet. Beloved global snack brand, Babybel—known for its iconic red wax, playful eating experience and bite-sized natural cheesy goodness—is launching a new campaign with the mission of inspiring consumers to … Continue reading “Babybel and Havas launch “Join the Goodness” campaign”
3+ Havas Media and Battery announce today that the Epic Games Store joined forces with the Havas Group for creative and media duties on an unprecedented user acquisition campaign “The Vault.” The pair executed the media, strategy, and creative development for this global campaign through an integrated approach to increase global awareness and drive new user acquisition. “The Vault” … Continue reading “Havas & Battery join creative & media for Epic Games”
